Research shows that over 76% of consumers prefer to shop “on-chain”.

In the total revitalization of rural areas, the revitalization of industry is the most important and fundamental role. In the "Report on the development of urban economy through digital technology" recently compiled by the research group of the China Macroeconomic Institute, it was pointed out that the problems and problems that have been The impact on the long-term growth of the rural economy is gradual. is reduced. Delete and resolve with digital output technology.

"Digital technology has become a new force that enhances agriculture and brings change to the rural economy, and the next generation of digital technology, including blockchain, will become the new digital platform that fully supports rural areas.” Zhang Yibo, deputy director of the Institute of Macroeconomics and Rural Economy, told reporters.

The report points out that agriculture has always had problems such as opaque materials, material instability, multiple variability, etc., it is difficult to determine. The reliability and safety of agricultural products, traditional tracking equipment is high, reliability is low, and hard work. New technology has gradually solved this problem.

According to the "Chain Farm Products Awareness Survey" conducted by the survey team, 58.46% of consumers express their greatest concern about buying farm products online, saying, "They are concerned about good agricultural products (new, good., Safety, etc.)", so 76.05% of consumers are willing to buy products whose quality can be traced to agricultural products from the blockchain.

Fucha.com, the leading digital industry development platform in Fujian Province, to solve the problems and challenges of tea industry development according to China's famous tea development region, partners with Ant Chain to provide seamless data integration such as the blockchain-based traceability platform. By synchronization, each product has been given an immutable 'identity card'.

"The traceability platform behind Fucha.com provides convenient services for businesses and consumers. It reduces costs and improves chain efficiency, while enabling consumers to reliably purchase vehicles and support improving the quality of all products." He Guidong, CEO of Fucha.com.

"In the future, by combining the four operating systems, capital, delivery and data flows from the data in the media, companies Banks can also be responsible for providing loans to new agricultural enterprises based on this information. The Channel. Follow the digital economy," said Zou Liang, Vice President, Digital. Technology Business Group, Ant Group.

Digital technology also plays an important role in agriculture. The research report stated that agriculture has always achieved digital transformation through the use of blockchain, IoT, Internet of Things, drones and other technologies and products. Farms can be digitally developed, intelligently controlled, comprehensive, research and development. the. Farming practices have improved the productivity and stability of farming systems.

For example, IoT and other local devices can collect real-time data such as soil, water, fertilizer, etc. and providing advice on agriculture and communication. The combination of UAV technology and remote sensing technology can detect diseases accurately and precisely. and pests can react quickly. Improve agricultural crop protection, including climate, plant diversity, crop growth, humidity and temperature.

Located in the national cotton production base in Bazhou, Xinjiang, Jifei drone company provides cotton defoliant spraying with an area of ​​more than 120,000 hm2. Equipped with omnidirectional digital radar, the drone can detect the agricultural area 24 hours a day, complete centimeter-level position, and effectively realize the protection and exposure of large plants.

The report shows that in the future, the rural digital economy will drive the independence and growth of the rural real estate sector.

In order to bring digital penetration to agricultural and rural areas, the report suggests that agriculture-related businesses and technology providers participate in the development and operation of rural digital infrastructure and contribute community resources to support rural communities. Renovation and operation of project subsidies, agricultural loans and project support.

"To create a modern socialist nation as a whole, cities and rural areas must be prosperous. In order to create a beautiful and prosperous new rural city, you must have hope and confidence in technology," says Zhangbo.