China Banking Association Gao Feng: Research and Evolution of Distant Financial Institutions in the Metaverse

Recently, Gao Feng, Chief Information Officer of Bank of China Association, attended the initial meeting of Bank of Beijing Branchless Banking Center to share his views on "the research and development of business. In Metaverse society".

Gao Feng believes that branchless banking represents a new transformation of existing customer service centers, used by fintechs, and facing difficult business conditions in the future in terms of infectious disease transmission and digitalization. First, users need online expertise. From business-to-market conversations, consumers are increasingly shifting from brick-and-mortar stores to online stores. The second is the difference in service requirements. Currently, the rapid development of banking services requires the further segmentation of enterprise customer business, the integration of service channels, and the integration of DIY users. The third is the panorama of open financial services. Besides financial services such as remote account opening and remote asset management, non-financial needs such as payment duration and entertainment have shifted to demand for in-house products and services.

Gao Feng believes that branchless banking in the context of the metaverse should be explored as follows:

ibNew technology with remote audio and video and 5G rich media.Consumer video services change the financial institution's financial services model from offline to "on the air" in the form of "air business room". The remote trainer offers customers one-to-one communication for industry and business in a warm and video chat, making remote control as human and knowing the "close windows" program. It's something you can "hear, see and hear". Many small and medium-sized banks jumped into video banking all of a sudden, leapfrogging. In the next phase, financial institutions will also be involved in the development of the 5G rich information ecosystem, using the latest technologies to develop financial service models and further improve service delivery and knowledge of consumers. ~

The second is to create a multi-channel service.Using technologies such as AR/VR, cloud computing, AI, 5G, and blockchain, consumer networks, hardware, and devices can be integrated, and banks can remotely deliver existing services, integrate multiple industries, and integrate multiple business processes. . Covers a wide range of services, facilitates the seamless integration of offline and online channels, gradually integrates information sharing and seamless service in various ways, and creates physical and virtual, native sharing and channels to satisfy the consumers. . “You need one-stop personal financial support. ~

The third is to develop new knowledge about financial services.Metaverse helps create gamified financial products that are transparent and provides consumers with the most advanced accounting techniques possible, creating financial products in no time. Branchless banking is developing smart service models that do not provide customer service, provide customers with new cloud financial services in a rich and diverse context, and continue to grow widely available, available, and inclusive of financial aids. Companies around the world have developed and improved online services, while allowing offline stores to know "where the customers are, where the services are", allowing users to enjoy unlimited, unlimited and profitable performance.