Zhu Jiaming: Metaverse Methodology, Technology and Management

On January 19, 2022, Professor Zhu Jiaming, Chairman of Academic Affairs and Research Committee of Hengqin Digital Finance Research Institute, received a special interview with reporter Qu Lili from China Industry News Institute and answered questions about Metaverse industry outlook, technology. . , a few questions on governance. "However, most people still have to deal with rebuilding the real world through change to keep up," Professor Zhu said.

Below is a list of interviews.

Metaverse theory of business, technology and governance

1. The historical status of the metaverse

"China Business News":How do you see the place of the metaverse in the history of Internet development? What characteristics of the metaverse determine that it affects the future world?

Zhujiaming:The history of the Internet dates back to the 1950s and spanned 60-70 years. including the Internet, the birth of the World Wide Web, has been around for 30 years. In this process, people will see the transformation of the Internet, that is, the Internet has gone through Web 1.0, Web 2.0 and Web 3.0. It is the epitome of the evolution and prosperity of the Internet.

For Web 3.0 it was planned for 2006 and so far there has not been such spectacular and different performance. People are talking more and more about Web 3.0 content and design, and the top apps are focusing on Ethereum apps.

In this context, the emergence of the metaverse can be considered as the most important evolution of Web 3.0. The relationship between the metaverse and the internet can be understood in two sentences. First sentence: The metaverse is the result of the Internet's transition from Web 1.0 to Web 3.0. The next important sentence is that the metaverse itself is also transitive. It's like a new genre that is constantly evolving and changing. Because it is the commercial product of Internet connectivity and many other new technologies, this new technology pushes the metaverse beyond the limits of the Internet.

internet history

Source : Chris Philpot, thereboot.com

In other words, without the Internet, without the advancement of Web 3.0, there would be no impact. The metaverse is the result of the evolution of the Internet. At the same time, it's an explosion of variety. Metaverse includes not only online technology, but also virtual reality, digital twin technology, etc. The metaverse is the result of the evolution and transformation of the Internet. He hopes that the time of rapid development of Web3.0 will come due to this change.

There are many metaverse feature ideas and concepts. However, the characteristics of this metaverse must be combined with the critical story that the metaverse can carry. In my opinion, the Metaverse has three simple components.

First characteristic of the metaverse: the integration of technology. Metaverse technology, dating back to Turing and von Neumann, and the history of all data exchange since World War II. The Turing and von Neumann architecture itself is inherited from the Metaverse. Because he is a master of technology, there is no new type in the world who can rise above the metaverse and carry, absorb and adapt all the technologies of the information revolution.

Second characteristic of the metaverse: introducing a new economic system. The metaverse need for the promotion of the economy, which is not the interpretation of the world economy, it avoids and eliminates many shortcomings of the economy that affect or control respected by the investment layer, l monopolistic industry and the diversity of the industry. the rich and the poor. In other words, the metaverse industry must have a solid foundation for cohesion and fairness. Metaverse representatives can plan new types of activities in new ways. It's surprising given the potential of the metaverse, and while it might sound a bit imaginative, it is possible.

For example, in the metaverse, it is difficult for some people to monopolize and control the work, thoughts, and time of others. Since the metaverse cannot be truly "closed", there is no way to use the global "dungeon to dungeon" method. In all metaverses, if a person is unhappy, they can "change schools" and move from one metaverse to another.

Metaverse content will embrace the concept of "I don't need to be with you, because I can be anywhere, anytime". Will there be a metaverse to developing countries or a metaverse to new economies? Thus, the metaverse can provide freedom of choice to people and their digital symbols. The metaverse is hard to encapsulate, and there's nothing in this metaverse that doesn't work in other metaverses.

Migrant workers cross the sea

Source : parisschoolofeconomics.eu

There is a word “migration” in the developing economy. Because the metaverse offers the potential for free flow.

The third characteristic of the metaverse: a change in the way people live. There is a clear "division of labor" between the metaverse and the real world. Within the metaverse, not to mention the physical and material needs of people around the world. For example, no one will ponder and discuss how to recognize "bathroom change" in the metaverse. Indeed, the metaverse has no problem with shedding human shedding.

Therefore, in the metaverse of a new dimension, the main body's survival mode, survival pattern, and survival impact will be drastically changed. In the physical world, human time is full of complex processes such as tea, rice, oil, salt, vinegar, tea, animal husbandry, and the contents of the metaverse are released from heaps of modern trivial .

There may be patterns of human life in the metaverse. Many people have tried to turn the ordinary world into change, but all of them will fail. The metaverse cannot bear the weight of the real world. People will have two houses because of the change. A place where tradition still lives and a place that brings beauty to the future. For example, people can dream in the metaverse during the day, but not in the real world. The metaverse is not the place to share damage, pain, and tears.

Although you can achieve this goal is not the same. People have trouble finding where the sun is.

Specifically, he mentions that people want this new world and Metaverse points to potential. The metaverse is big. It is not a utopia, nor a blessing or sanctuary of various religions. What people want most in the afterlife is the need for mental health care that even doctors cannot meet in the real world. The metaverse improves people's perception of mental illness and contributes to the happiness of lost children. Here are the most important details of the metaverse, which give people pause. If people thought they could do something more earthly in the metaverse, they'd shit on it. The metaverse is the heart of public space, the “container” provided by the end of human transformation and the integration of technology, and the participation of all.

Because the metaverse has exactly the same characteristics, it will have a major impact and impact on the future of the world. From the development of technology to the transformation of human industry, patterns of human life, and especially new patterns of human thought.

human computer communication

Source : Army.mil

Also in the metaverse, people will re-establish human-machine relationships, miscellaneous scam relationships, and all developed in the metaverse. In the real world, heavy elephants are exposed to aggression from speeding dwarves. "Human" is carbon-based with body and biological components, and "technology" is body and all. There is an interaction between them. In the metaverse world, their physical carriers do not exist and interfere virtually, and it would be easier and borderless to create a greater difference. . This has important implications for the future.

So, last year, I said a few times that the term metaverse was associated with "after human life". The metaverse will become a new life. Although the metaverse was created by human carbon monoxide, the life body of the future metaverse will gradually evolve into digital and virtual humans, known as "humans" in the sci-fi movie "Silverwing 2049". Because they are digital and virtual, they can engage N metaverses at the same time. Otherwise, the metaverse cannot be climbed. Currently, people with carbon monoxide can only express their needs and make their needs known to digital and virtual humans.

If we were to describe the current relationship between carbon human, digital human and virtual human, it could be defined as follows: N digital human and virtual human, the former cannot live forever, the latter can live forever . This means that even after the birth, growth, illness and death of someone with carbon monoxide, digital images and virtual documents can still exist in this world. This requires two skills. One is to keep data and information as real people, and the other is to extend the life of digital people by simulating them like human carbon monoxide. This should be in the future without surprise.

2. Metaverse Thinking of a Company

"China Business News":What business applications will the metaverse bring in the future? What is real time for investors and insiders today? Which business processes will become more important from a long-term perspective?

Zhujiaming:This thinking needs to change. What I'm talking about is that the "business" that happens in the metaverse is not the "business" in the real world. The metaverse global economy is as difficult to exist, evolve and improve as the real world economy. Looking back, when the metaverse and real-world commerce were genetically connected, they already had multiple industries and fell into two different industries that were "bifurcated."

In my opinion, the Metaverse business is a business that deals with non-essential states, with physical fitness, virtual business, and the consumer market being more involved. It's not like real business. For example, Pepsi is a real drink and the result of that drink is if you go to the bathroom and urinate, and what Pepsi wants to show you in the metaverse is the Pepsi Non-Fungible Token (NFT). is a concept. Therefore, Pepsi-Cola has two business models: the product and physiological business model that promotes health, the beverage industry that competes with Coca-Cola, and the business model based on imagination and aesthetics. Get in the way of your thoughts. In short, "trade" in the metaverse does not mean "trade" in the physical form of the natural world.

PepsiCo announces the NFT

Source : nftplazas.com

So how do companies really try to build their business expectations on the metaverse? Using Pepsi Cola as an example, Pepsi Cola is a business and has two types of existence: the physical world and the metaverse world. But that doesn't mean Pepsi can deliver goods from around the world to the Metaverse, and that Metaverse isn't where Pepsi advertises. Metaverse advertising can also become a new normal based on creativity and imagination. Nike and Adidas have also started to enter the metaverse and are developing dual-model physical and virtual products.

In the metaverse, companies must develop new products. An important guideline for companies to develop their metaverse business approach is to achieve the integration of art, imagination, aesthetics and new financial tools. Pepsi, Nike, and the Adidas mentioned above all worked together to develop the Metaverse's first commercial models, which deserve recognition.

Our business is essential to plan ahead. One is artificial intelligence, another is education, and the third is culture and art.

3. Metaverse Technology

"China Business News":What key tech release do we need to unlock the real metaverse? Do you have a tech card for the metaverse? How can a small business find its way and this job?

Zhujiaming:There are three kinds of miracles. First, new energy, second, Chinese new energy, third, intelligent energy 3.0. Since the metaverse is ultimately supported by energy, more energy must be applied to the metaverse, and now a still strong enough space is enough to support the break in the development of the metaverse of the next future. At the same time, the current energy cannot be stored. Only quantum energy calculations can sustain the metaverse. In the end, the terms that move the metaverse would be intellectual, not human. As a result, a combination of new energies, new electric energies and new technologies can complete the entire metaverse and promote the growth and development of the metaverse.

Complete the Metaverse

Source: The artist

I think it will take at least 10 years for the metaverse to set its goal, 30 years to build and lay the foundation, and about 50 years for the metaverse to get to where it needs to be for new people parallel to the real world. . . . The problem now is that people take a long time to develop the metaverse, lack of awareness, desire to achieve, lack of security, and past performance. By doing this we are destroying the environment and ecosystem of metaverse development.

It is important to remember that the machine itself has a life. New energies, new energies and new technologies of intelligent intelligence are different and interrelated. Each has their own path, and when our journey overlaps, they become a metaverse tech map. For example, quantum technology should be effective in the next 3-5 years to achieve the comparison between quantum computers and classical computers, but it will take 10-15 years to get stronger.

Similarly, AI 3.0 will take about 10 years and the development direction will be different. For example, the development of intelligent intelligence itself and the direction of intelligent intelligence directly change the way people exist, such as brain-computer integration technology. Everything takes time. In short, Metaverse's roadmap is to overlay a 30-year development of the image of energy, computational strength, and intellectual intelligence, and find the relationships between them.

In the midst of the metaverse wave, it is impossible or very difficult for SMEs to become leaders of the metaverse flow. This is because small businesses have no way to switch to the status quo of the Metaverse feed. The metaverse requires a high degree of market share, a mix of technologies, and a mix of investments. It is very difficult for small businesses to understand and accomplish this.

Therefore, if SMEs want to get in the way, the key is to understand the metaverse industry and understand its potential role in the metaverse industry.

4. Managing metaverse rules

"China Business News":What level of regulation do you think should be created in the metaverse world? How will these controls affect the path of the metaverse world?

Zhujiaming:To answer these questions, space is the first priority of all, which affects the metaverse world. The answer is that there are three main houses. First, it is an international company. This includes game companies, including Blizzard, acquired by Microsoft in yesterday's news, two metaverse players, young people surfing the digital market, and finally the government.

Metaverse management

Source : Washington.edu

The government makes the rules, but the creator and main driver of the metaverse is not the government. Now the government must do four things. First, select the location from available to available. There are currently many assumptions about the metaverse, and now you need to study, evaluate, analyze, and make informed decisions about the metaverse. The second is to establish a coalition of government and business coalitions. Metaverses inherently cross regions or even controls, making normal control of the body difficult. Unless all world games are closed, A will be resolved and everyone will go to B. The third is to create laws that match the characteristics of the metaverse. Now it's the empty start on the right. The fourth is to establish the tax structure of the metaverse. The metaverse should start its activities, the government should help and it should be rewarded with taxes.

Since the development of the metaverse world is a historical experience of human society, the management of the metaverse includes some knowledge of human values ​​and human rights. . It is only through this foundation that the goals of metaverse and human society can be pursued.

"China Business News":How do financial policies and information policies affect real-world policies in the metaverse world, and what are their similarities and differences?

Zhujiaming:Here's what I mean about marketing: metaverse marketing is a "business" and nothing else. For the same reason, the financial and financial structure of the Metaverse is not a translation of the World. People can't think about metaverse finance and finance with their understanding of global economics and finance today. It is a well-known fact that there is no central bank and IMF on the metaverse. There will also be a lot of confusion and confusion. For example, in the metaverse, it is difficult to open a specialized bank or a commercial bank, and in this metaverse, it is difficult to circulate any fiat currency and another type of fiat currency. Travel space in other RMB. Therefore, it is possible that the metaverse will gradually transform into what are known as real-world economic, legal, and financial realities in the future. If you have such an idea, you will find that the ability of NFTs is still very good.

5. Investing and setting up the metaverse requires a new concept.

"China Business News":How does the emergence of the global metaverse affect a company's strategic, investment and business structure? How can entrepreneurs and policymakers prepare for the emergence of the metaverse?

Zhujiaming:What the metaverse brings are new areas, new business ideas, and new areas of activity. New domains, new markets, new content - these are our three powerful engines for the metaverse. Therefore, investing in and delivering a metaverse requires new strategies, new approaches, and new teams.

Three important things for entrepreneurs and policy makers.

First, learn. I was one of the first metaverse seekers, but I still think about it every day because my understanding of it doesn't seem to be in my place. A lot of people think they understand the metaverse, but they don't. The frustration of the majority of people today cannot keep up with the value of the metaverse itself changing. So learn.

Second, business management is embracing "reading" to achieve digital transformation. Tomorrow's business leaders cannot participate in the metaverse without understanding and being aware of digital change. Here is your ticket to the game.

Third, we build a new team in time. Going forward, companies must have a metaverse team of metaverse engineers, framework engineers, blockchain, intelligence engineers, and quantum technology experts. What makes your current launch a great Internet giant or IT industry leader? Because there are so many combinations. In winter, using technology is more important than saving money. Because finding capital is not easy if you can, but you won't find the skills if you have the ability.

The last question is to defile your mind and know what you don't know. Faced with the metaverse, faced with the digital revolution, everyone is a primary school student. Even if you finish now, you will be expelled tomorrow.

The Metaverse provides schools with better performance than before, and the Metaverse timeline follows. So, it's time to hold the metaverse research to sound technology. Each company I agree with and the consultant must set up two positions. One is "Leader of the Future" and the other is "Leader of Digital Technology". Otherwise, the so-called "digital distribution" of developed and developed countries, digital and traditional enterprises, will lead to a greater impact by changes in the digital economy.

international education

Source : mit.edu

Going forward, the Metaverse is an option for global cities and one of many options for the future development of humanity. However, the metaverse may be the best option for conveying the historical story. However, this does not mean that humans can improve all the real world in exchange, and the digital world, the physical world and the virtual world live in the metaverse will stay together for a long time. Of course, there will still be many risks, challenges, and even risks in the future development of the metaverse. For example, in the metaverse, there may be terrorist attacks. You can reject and reject the change for everyone in the world city, enter the business community and the business district, you can run to Shennongjia as you wish and still be a hypocrite if you can. However, for the vast majority of people, we still have to deal with building the real world from the metaverse to keep pace.