The next step in the metaverse: a world premiere to get the "yes"

金色财经 view 42929 2022-1-24 10:11
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"It is not recommended to create a metaverse as a static concept. The metaverse is a virtual world compared to our real world."

“Turn on our body and wear this AR gear to watch Dunhuang cultural exhibition without leaving home. You can know the idea of ​​visiting a house of thousands of square meters which can be almost fake in one square inch.”

Recently, I have visited many metaverse research institutes/enterprises dedicated to knowing a wide range of metaverse products and products and hearing many voices. I myself have had in-depth discussions with some people in the industry and exchanged thoughts and feelings about the development of the metaverse.

What makes me most excited is that Metaverse has gone through the basics of speculative hype, including the regulatory structure of key technology companies and research investment consensus agencies, and various technologies and industry products have started to grow. And it is gratifying that the industry has developed a consensus that is promising and can be used for the future directions of the metaverse.

Recently, at Tencent Technology Innovation Week for Good, Si Xiao, Vice President of Tencent Group and Director of Tencent Research Institute, gave a keynote speech titled "Offline, Online and Onsite". This statement contains a lot of information, and the most interesting are the statements that create a virtual world in a virtual space, virtual augmenting the real world, and the realization of reality is unrelated to technological advances and changes.

元宇宙的下一站:预览真宇宙 实现“临场感”

The origin of this theory, in my opinion, is that the Internet, after more than 20 years of development, has led to a historic shift, often from "offline" to "online", to liberate the product created and broken since the start of work. And going from "online" to "doing" is the difference between the development of future technology and the general model of integrating digital and reality. Even without the idea of ​​a metaverse, another idea that matches this difference would emerge.

Interestingly, the recent discussion of metaverses by a number of internet giants also supports the view of Si Xiao's "presence" on some level.

Ctrip founder Liang Jianzhang recently commented on the Times metaverse. According to Liang Jianzhang's theory, the real world is not transformed by change, but the metaverse can facilitate space exploration. We need to make travel more accessible, expansive, and interactive, and turn metaverse concepts and technology into inspiration for users to explore the real world. You can use virtual reality to preview the real world and inspire and stimulate your desire to explore the real world.

元宇宙的下一站:预览真宇宙 实现“临场感”

Liang Jianzhang and Si Xiao's dialogue is similar, and after the difference, the technology industry has a future knowledge of technological development and transformation, that is, the awareness of "presence" is a theory significant evolution of the metaverse. , and It is also immoral behavior.

It's not that "doing" needs the metaverse, it's that the metaverse needs "doing".

As we all know metaverse is not an independent technology, at least it includes technology or business products such as intelligence, big data, internet of things, blockchain, 3d engine, technology communications, VR/AR technology equipment, etc. Up and down the business chain of various buildings and industries. In order to use the "existence" of the metaverse as the next generation of Internet technology, organic participation in all things is necessary.

Some examples cited by Si Xiao in Evolution are very representative. For example, I have seen the promotional video for 'The Matrix: Awakening' launched by Epic Games several times (Note: Tencent has invested in the company, especially 'Fortnite'), but I cannot prove that it is true. Keanu Reeves CG cutscene, game-tested scene, and game-tested graphics for all games. Developed by Unreal Engine 5, the game uses artificial intelligence techniques using realistic virtual geometry and world lighting technology to make game characters look like bionic memory, let players older like me unleash the virtual and real world. know the difference.

If these games could be equipped with the latest VR/AR glass or more brain-computer interface glass, I think people would feel "stupid". experience.

Of course, sports are just the tip of the iceberg for Metaverse applications, and many commercial enterprises such as education, health, agriculture, and the workplace are inextricably linked to the practice of " To do".

Recently, Baidu held "the first Metaverse business forum". Up to 100,000 people can "join the venue" through Xiyong APP. The similarity of the place.

In my previous article, I presented an internal medicine case from the virtual world, and this data can be seen as a 'scope' case in the virtual world of treatment. Jang Ji-sung, the Korean mother who lost her 7-year-old daughter, is always sad when she thinks of him. Next, the crew borrowed virtual gear to help them reconnect with their daughter in a metaverse world. When the metaverse girl shouted “Mom, Mom” and ran towards Ji-sung Jang, everyone burst into tears.

元宇宙的下一站:预览真宇宙 实现“临场感”

Two days ago, the farmer wore VR glasses to the cow and liked the scenery, and assumed that everyone had seen the news that milk was more abundant. When cows wear VR glasses, they feel like they are grazing independently on sunny pastures, which makes them happy and produces more milk.

Friends who have used Tencent Conference know that Tencent Conference has a lot of cuts and a variety of backgrounds to choose from. When I was home, I loved dropping by the volunteer area and interacting with guests from all over the country. However, there is still a lot of room for improvement in this technology, and if all goes well in the future, we hope it will be a truly "apocalyptic" session.

In particular, I would like to share with you one of my experiences with face capture. Last month, I visited the Metaverse Research Center, and the lab manager first let me know about the face capture technology. In any representation, the virtual person can enter a synchronized representation in real time. These technologies can bring new solutions to our interactions, whether social, office or playful, so avatars can come from afar and share a room.

元宇宙的下一站:预览真宇宙 实现“临场感”

As the saying goes, spring water pipes bring down the prophet. In the later direction of the development of the metaverse, the right direction of the wind is here.

On December 21, 2021, the long meeting of the Shanghai Municipal Party Committee Economic Work Conference was held as scheduled. At the meeting, Li Chang, secretary of the Shanghai Municipal Party Committee, stressed that companies should in the future strengthen research on key platforms for interactions between the virtual world and real life, and guide them in timely. We measure the importance of using technology, the right to set industry standards, and the right to distribute models at the prices the end product holds, focusing on direct consumers. Introducing and accelerating the development of new end products by name.

"The interaction between the virtual world and the real person" said Secretary Li Qiang is the essence of the "virtual world construction and realism" mentioned above.

Tencent discussed the Science and Technology Innovation Week metaverse concept, and Si Xiao clarified the "existing" demand based on long-term storage and analysis, not exchange. Many people do not know that Tencent is really the pioneer of the national industry layout of the metaverse, but the "full Internet" previously planned by Tencent is the forerunner of the concept of "metaverse".

Currently, Beijing, Shanghai, and Guangdong are promoting metaverse exploration at the right level, and most of the revivals are "seeing the real world in the virtual world", "simulated world" and "digital twins". To benefit our business and our customers, we must seize this opportunity and actively explore new and unknown knowledge.

Last written:The metaverse is hot right now, but innovation and bubbles co-exist. With the rapid growth of the industry, we also need to be more thoughtful and enthusiastic, and we can only plan for each situation by understanding the future changes of the metaverse and the Internet from the top of the imagination. Different strategies can best be put into practice only by following food and market needs and thinking through the issues through the application of the concept.

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