Do whatever you want in the metaverse

Last year, Zuckerberg announced Facebook's meta transformation into immersive video, which aims to broaden his vision for the future. In the video he uses an avatar to show the virtual world and how we can do it. This new virtual world is also called "metaverse".

Zuckerberg presented several perspectives in his speech, which can be accomplished as follows.You can "do almost anything" and express yourself "in new, happy, and fulfilling ways."

Therefore, shouldn't we wear cold and cold clothes that do not occur in our everyday clothes? Create "self"?

For example, Zuckerberg's skeleton and spacesuit in the Virtual Closet, and Meta's gigantic robot figure of CTO Andrew Bosworth in the Metaverse.

Do what you want

In the metaverse, you can do whatever you want, whether it's physics, gravity, environment, expectations, or business, and have the flexibility to change all the way.

You can be bolder, prettier, more argumentative, by changing your gender, age, race, profession (whatever type). You can make yourself sexier, slimmer and attenuated.

Designer dresses, the coolest hoodies and dresses that explode and grow around you like vines, and you can walk to places that you can't get into in real life.

I think it's good to do whatever you want in the metaverse with your avatar.

This is a meta-metaverse concept video. The place to engage in community events using avatars is an airplane-like space, with people floating around the table during the event, and a host-like cartoon character, and many friends know it. In the metaverse, images can change under various circumstances. Video: me

"You can do whatever you want without being distracted by thoughts and feelings.Lucie Greene, founder of the company's Light Year mission, said:

Judging by Balenciaga's 2021 fashion show for the Postworld: Age of Thrones gaming collection, this is the most immersive and wearable feature. Photo: Balenciaga

At the end of the show, the models dressed up, giving them a digital look. Photo: Balenciaga

"Shaping the future" of the company

More and more people are getting their hands on the virtual world and the virtual world needs more options to “express itself”.

Many names and designers will come forward to give them choices, and the choices will become confusing. It makes our lives in the virtual world more and more important.

Today, a complete technological industrial park has been designed to meet the avatar's current and future clothing needs.

DressX alone has more than 100 purely digital fashion brands (DressX is a virtual store opened in 2019 by Daria Shapovalova and Natalia Modenova). Digital Business Transformation Large companies like Farfetch can offer hundreds of digital products, many of which can be used in real life.

A large number of ready-to-wear products are developing their Metaverse divisions, which are developed by fashion schools that have already tested virtual versions of several virtual platforms and received training in virtual design.

There seems to be a title announcing its entry into the metaverse and into the NFT every week.

Version Roblox de Gucci Garden. Image : Gucci

Gucci created the Gucci Virtual Garden for Roblox.

Ralph Lauren has created a virtual ski shop.

The British Fashion Council organized the Fashion Awards Experience and presented the Metaverse Design Award.

Balmain has partnered with gaming platform Altava to provide low-cost NFT integration.

Balenciaga designed and released its own game Postworld: Age of Tomorrow featuring a ready-to-wear line, also designed a special skin for Fortnite (like Louis Vuitton), and announced the creation of a metaverse division. OTB, the parent company of Gucci, Maison Margiela and Diesel, was also involved and called it "Brave Virtual Experience".

Nike acquired RTFXT, a virtual sneaker company, in December.

Givenchy, JW Anderson and Adidas announce the development of NFT.

In March, Metaverse Fashion Week is hosted by Decentraland and UNXD.

Competitive NFT function

Placebo-like digital mode. "I try to combine elements of fantasy and fashion," says company founder Roei Derhi. Image: Placebo

"It can combine zippers, pockets, belts and leather shoes," Derhi said. Photo: Placebo

The pink asymmetrical lace-up top and quilted pants from Placebo's Meta-Genesis digital collection feature a detachable green sheer organza sleeve that looks like a cross between an orbital loop and a lily pad.

Luminous "Halo Hat" by Clara Deguin.

"Immortal Dress" by Alejandro Delgado is a fuchsia miniskirt.

Digital fashion brand Auroboros is a physical device that expands all around you, making your body look like a landscape.

Burn the Maker's shoes.

......

Wear it however you like.From streetwear to high priest outfits to knight armor, you can choose yours.

The only limitation is that you can choose and buy on the platform. Digital designers generally expect that in the future, digital fashion can be shared across multiple platforms, but most each platform uses its own technology. There are also legal issues as Hermès sued Mason Rothschild, creator of the NFT's Metabkin series, in the Southern District of New York for trespassing.

DressX's digital fashion prices range from $30 to over $1,000, which can be cheaper than high fashion or couture.

The closest thing to "high fashion" in the virtual world may be NFT, blockchain-backed, non-replicable, single-device. Likewise, large corporations are an inexhaustible commodity.

This may be the reason why many fashion brands consider Metaverse digital fashion as "lipstick".Low cost products that can be applied to future customers.

Photo: Sucuk et Bratwurst

What is skin for the metaverse?

The decision to dress in real life should not be used in virtual life.

In fact, there's almost no skin in the Metaverse. People don't have to stick to a particular style.

Because you can create different styles in different places, achieve different skin tones and change all the beauty. You can choose Gucci or Ralph Lauren. Or play as a scaly fire-breathing dragon, super monster, fairy princess or clown.

The author's co-founder, Paula Sello, is an Auroboros bionic bodysuit designer who focuses on "how to combine natural beauty with technology." Photo: Ouroboros

Auroboros Venustrap dress. "People are looking for the best balance between reassurance research and forgiveness," Sello said. Photo: Ouroboros

"Everything is experimental now. We live in a very hot time and anything can happen, but there's no denying that it's getting better very quickly. It's a new world that we've never encountered before." Ledger, virtual wallet, said: Rogers is Chief Experience Officer of LVMH and former Chief Digital Officer.

Dressing up in the metaverse is like dressing up your doll, except the real world is two different things and you're a doll in the virtual world.

For many, their first experience of interacting with virtual life comes from games that include games such as ninja, crazy girl, cube robot or bunny. "

Somehow, the world of games, fiction, toys, fashion, real life, and social media has been falling apart for a long time. said Rogers.

A watch designed by Manufacturer for its digital avatar Ruby9100M‍, competing as an NFT digital collection. Photo: Editor

Almost everyone is familiar with different filters and photoshopped beauty on platforms like Instagram and Snapchat, and powerhouse people like Ruby 9100M and Lil Miquela. Interestingly, social platforms are the birthplace of virtual fashion.

Shapovalova said virtual fashion was a way to "make sewing accessible to everyone". Users can buy the quality, add their own image to the quality, and then announce the update on the social platforms, which will be a unique experience.

“People like to play with clothes they wouldn't wear in the real world,” Shapovalova said. "Play" is the key word here.

Think like an avatar first

If Zuckerberg's metaverse bet were true and the metaverse expanded into the real world, avatar creation would become increasingly important. Our first thoughts are:

Zuckerberg's everyday clothes are the simplest. This reflects the fact that many people creating characters in the virtual world can be difficult. It's as hard as thinking “what to wear today”.

David Chalmers, professor of theory at New York University, writes in his book "Reality":

Compared to the real world, the virtual world has fewer limitations, but there are many differences to consider. And we have to take these changes into account.

As we start to spend more and more time online, dealing with more personalities and role models can become exhausting and the line between “freedom of expression” and “pretend” becomes difficult to resolve.

The decisions we make in the virtual world are "impulsive" and can have "dramatic" meanings. Because the time we have to transform into character games is always limited, and the game does not have the same understanding as real life. As we play mobile games every day, it's easy to not make any in-game decisions when we play and create characters.

If the metaverse has more impact on people in the future, like NFT (blockchain) digital products, NFT products will always follow us.

The virtual space cannot be limited by real life, but human perception and thinking in the virtual world or the real world will not change. Therefore, in a situation where there are no other expressions such as functionality, the virtual space image clothing will be more prominent. It may be the first sign of your vision, your personal taste. Ripped jeans, crop tops, wedding dresses or designer hoodies can be seen by people who know you.

Ian Rogers, chief knowledge officer of virtual wallet Ledger and former chief digital officer of the LVMH team, said this could lead to "level or subdivision" encounters in the real world. She believes that the way we teach ourselves by dressing is close to our real life.

However, Auroboros co-founder Paula Sello hopes the difference will go the other way and that the idea of ​​metaverse dresses will gradually creep in, promoting better real-world attire.

The metaverse is a second world for people and where people can become their "dream self". You have the option to get dressed and find yourself unconscious.

According to Maker co-founder Amber Jae Slooten, the way you dress affects how you see yourself, even in the virtual world.