Let go of the lies and lies and return to the "Metaverse".

You may have seen a lot of metaverse effects over the past six months.

Between the hustle and bustle there's a lot of hype and promise, but a few sound emotionally good.

Over the past few months, Leifeng.com has entered the metaverse space with a pure heart. In-depth interviews, research and documents from gaming machines and the UGC community for AI, NFTs and brain-computer interfaces."Metaverse: A Ten Day Story"Ten deep points.

After the "Metaverse 10-Day Talk" is over, we also want to tell you about the industry's first "ideas" during this time. Whether you're a long-time doctor, an entrepreneur, or a "dietitian" who just loves this field, we believe the following will give you some fresh insights into a new metaverse method.

This is for a critical understanding of the metaverse.

1

What is the Metaverse?

What is the Metaverse? This is a question to which few people know the answer.

For one thing, speculators speculating on the concept have tended to cast the metaverse as a hotspot anyone can "pull", leaving plenty of room for speculation. A metaverse stream with a mix of good and bad.

On the other hand, metaverse blueprints are rarely used and few leaders think with final conclusions and credibility of the issues involved. People in other industries are also like "chickens and ducks", and the understanding of the metaverse cannot be shared.

Some people think the metaverse is what people play in the virtual world, so companies like LayaBox, Egret Technology, and Robles are hard at work on games, UGC tools, and the communities movement.

Roblox "Métaverse First Share"

On the other hand, Spirit believes that the transition is the interaction of users with virtual characters in the virtual world, so it is committed to improving the relationship between people by using virtual characters, AI associated with relationships, etc

A lot of people think XR is an important metaverse, but the manager of XR millions at a big company once said that change is more of a search.

The concept of "metaverse marketing" originated from the concept of the industrial Internet. It only uses remote control, virtual reality and simulation Sun Zuo works to improve product development. Internal AR companies Liangfengtai, Lianchuang Tang Rongxing and Lei Feng.com also mentioned the use of WorkSpace cameras, or AR devices, to dissipate the field of virtual and office reality and increase production efficiency.

Ma Jiesi, founder of the Weyou community, believes that the metaverse is a modification of human data transmission from data to multimedia transmission, and the transmission of the metaverse costs more through IS Head Nem.

If it's different, who's right?

I believe that change is not a technology or an improvement in an area.The Metaverse is an ecosystem in which technologies such as games, social networks, AI and blockchain play their part and do their part.These two technologies can be called metaverse on their own, but they cannot be separated by what the metaverse causes.

We hope that in the metaverse ecosystem, the wide world and digital inclusion will change the way human-computer interactions, and multifaceted interactions (sight, hearing, touch, etc.) will become new. Humans and the virtual world can continue.

2

Demand is the most important part of the metaverse.

In the case of the metaverse, ideas circulate, but not all of them survive.

We ask many professionals and entrepreneurs. What type of metaverse project can you trust? And their answers are always the same.A project that can understand customer needs is a good project.

On the application side, we have compiled preliminary three-phase models to help companies and investors identify project needs.

1. Are the needs of plan users realistic? How can users be prepared to register/pay for this need?

2. Can you meet the requirement? Can existing technologies and products make this project better and cheaper?

3. How much should manufacturers invest to meet this demand? What is the input/output ratio?

For businesses and manufacturing companies, many want to tell their story. But people who can tell good stories to users often laugh at the end.

For example, Yan Wenfeng, Logan Group's digital product manager, told Leifeng.com: That's not changing. Jin Pan, general manager of AI at Yuntian Lifei, said acquiring the exchange might be a better experience than e-commerce due to the growing market share and more frequent data exchange.

Participants in consulting firms hold similar views. "Metaverse wants to digitize the site, but doesn't have to. It digitizes people, but we don't have to agree, and it needs to include the owner of the IP. With privacy and security."

Three

What will the Metaverse market look like in the future?

At the turn of the Metaverse, small builders have already boiled the game, while large builders like BAT have yet to enter the game.

Although Byte took 90 days to acquire XR developer PICO, Tencent and Roblox developed a good partnership, and Dingray claimed that NetEase was capable enough to be a fast tracker, but some indicated there that most of these actions were defensive operations. , i.e. "The veil first, then the racehorse."

In the last "Metaverse 11 Talk" article, I told the story of Miliao.Although large manufacturers favor jobs that can perform well when choosing a project, it is difficult to find jobs that occur infrequently and are risky even without large investments. .

Image from metaverse social app "Xi Rong" released by Baidu. It was also Baidu's first "crab-eating" conglomerate.

Also, after reviewing the restructuring process of Meta (aka Facebook a few months ago) over the past six months, we also found that to support new business in the big factory, you need to regularly renovate the walls of the office and receive changes in the organization in advance. .

Meanwhile, Zuckerberg named Andrew Bosworth, general manager of XR and Metaverse, from first vice president to CTO, giving him the power to oversee many of the company's operations, then move to Metaverse later, changing the name. . On the one hand, it represents the company's desire for change, and on the other hand, by adding the head office above all the distribution, the head office can improve the capital of each distribution at a lower cost. "Focus on the big things"

In large-scale manufacturing, the risk of loss of appetite, bloated organization and conflict is easily 'troubled'. The ability to use one's own exchange organization made it possible to move to smaller manufacturers around the corner.

Some voices have suggested that the metaverse ecosystem is so vast that one or more adults can "completely control it." The VC Metaverse review told Leifeng.com:"The future Internet business model is not expected to change significantly, but as the Internet metaverse deepens, it will appear that some new companies have become stronger and deeper in their segmentation."

the same time,The strength of blockchain allows ordinary users to achieve a higher status in the metaverse community.

Wu Tong, a metaverse entrepreneur and digital and blockchain industry expert, said, "In Metaverse, there are two ways to go to the Internet: 'the highway to the Internet' and 'the blockchain way'. ."

The precedent shows that the creation of a massive Internet has continued to evolve due to effects of scale, placing the metaverse in a centralized system.

The latter represents the exchange that has been implemented by the blockchain and can apply distributed models that have rules and preferences for users. We can call it 'Web 3.0' borrowing the concept of fire recently. In this transition, greater freedom and openness, and the "community freedom" of Internet users are also possible.

However, even in the form of the blockchain-dominated internet, factors such as information security, state surveillance, and the existing huge monopoly must be taken into account, i.e. say in relation to the past.Most blockchain models currently in use in China are controllable consortium chains, i.e. blockchain joint ventures formed by a small number of organizations and industries.

Although the degree of propagation is higher than that of the private chain, the data of the embedded chain is still controlled by a small number of nodes and operations.

In this case, "fairness", "efficiency" and "safety" are considered "triangular inaccuracies"., i.e. you can have more than two of us, not "all three". Sun Yulin, senior researcher at Ouke Cloud Chain, told Leifeng.com that there are still many industry issues that need further investigation.

4. Being a good community member is an easier way to change, but it's not always easy

The metaverse is an ecosystem made up of many things. Some of these instructions also face difficult problems, such as XR anti-dizziness, powerful AI, brain-computer interfaces, etc. them.

Li Tao, vice president of Xiaohu Internet Technology, once told Leifeng.com that he had a lot of experience with products called "Metaverse", but after entering, he often found that only some users only.And the user experience is not guaranteed unless the network of networked products does not have a certain number of online users connected.

On the other hand, the main reason why the market share of 'Roblox' in the metaverse can remain 'evergreen' for 15 years after its release is due to the penetration in developed countries.The friendliness and intimacy of the relationship due to his deep understanding opened a deep “gap” for Roblox to “burst” in his store.

Chen Shuyi, founder of Egret Technology, shared with Leifeng.com how to create a UGC gaming community.

The first step is to fill your gamebox with a fun PGC game, and reaching over 10 million DAU is the source of it all.

The second step is to create a modification mode, for example a mod, to encourage players to always adapt to their favorite games. Turn the original game box model into a gaming community.

The third step is to take advantage of advanced 3D tools, continue to grow the UGC platform ecosystem, and keep the platform up to date.

Even without technical issues, building a good metaverse community isn't easy.

We identify WeChat as the "king" of SNS internally, and although it has 1.09 billion daily active users, it can be said to be "dangerous" due to its personal connection to the real world,This allows WeChat to acquire real-life social networking tools, not a "metaverse" community where users are free to express themselves.

Spirit, another social media platform, Tencent, has the courage to act for change. With its key features such as avatar design, AI interactive chat and voice chat room, the Spirit deliberately refuses to interact and strives to open up new situations for users. As a result, Spirit has gradually established itself in the consumer goods industry as "youth relations".

Being a community, on the other hand, is not just a conversation. Huang Jieli, product manager of Tencent, told Lei Feng.com:Does social media really need to get back to content.: "As a metaverse social network, social networks will always be developed as long as there are enough users and 'play' content on the platform and enough satisfaction."

This always brings up another important priority for the community: user content creation (UGC).

In the realm of public mobilization, some have proposed “push-pull thinking,” a theoretical model that separates those who are in favor from those who oppose immigration. In a mix of UGC communities, the push-pull approach is also applicable.

On the other hand, a "pull" should be installed to encourage user support.Mini World announced a plan to support development, including traffic, capital, investment, 85% stake, 10,000 yuan start-up grant, offline developers are free to solve and benefit from a salary and other forms of support. It also brings over 70 million creators and nearly 200 million creative content to the mini-world.

Duan Zhiyun, CEO of Roblox China, believes developer revenue is key to the formation of UGC. In 2021, Roblox earned nearly $300 million from developers, and Roblox also cut 65% in progress, earning big bucks. Symbiotic relationships with developers are essential to the development of the UGC metaverse game.

On the other hand, to reduce the "push", for example, to reduce the start of user growth.For LayaMe to develop the UGC game, developer Xie Chenghong described the design as "Douyin's version of the game". The first thing you need to do is upgrade your developer tools, especially providing free software to developers. Enhance community content by allowing any developer to create it in the community.

5

It will take some time for XR to grow. The metaverse may not have to wait.

Is XR a prerequisite for change?

At least in the minds of many, the Metaverse should have XR thinking. A group of friends from Leifeng Online Group said that Metaverse could not have the title of "Earth" without XR.

However, after reviewing the VR and AR industry, I know the XR still has a long way to go..

The first is the hard start. Many XR devices are now called 4K and 5K, but their screens are close to the human eye, and in fact, you need at least 8-16k resolution to complete the Retina effect. Users feel dizzy when using it, and most VR devices are now too heavy, which makes them very tired after long-time use. Despite the optimism, 5G data transfer and cloud performance are still recovering. The lack of physical feedback at the conversational level casts a large shadow over the actual XR experience.

Second, at the user level, C-end activities still need to be supported. This not only takes into account that user behavior is always present in cellphones, PCs and hosts, and this behavior is difficult to reverse for a while.

Most XR developers who live 17-18 years later are good for the future, but for them change is an obvious evolution, but still "impossible" for now.

As the "ultimate evolutionary version" of XR, brain-computer interface technology has further advanced in metaverse communication. If the human brain could be hooked up to a machine, there would be no need to see the metaverse with all sorts of tests, and the boundaries of virtual and real can be broken.

'SF' is always beautiful, but 'science' is always ahead. Huiguang Heo, a professor at the Institute of Automation, Chinese Academy of Sciences, who is involved in brain-computer interface technology research, told Leifeng.com that the importance of brain- computer interface brain is "how to improve decision-making ability." How the brain-computer interface works "Currently, the brain signal processing speed of the device is only 200 bits per minute, and users common sense is equal to the speed of the device using a cell phone with one hand. This is far from the norm to achieve the experience of

In this case, the metaverse will not "wait" for the XR.

At this year's GAIR Metaverse Sub-Forum, Professor Shen Yang, Director of New Media Research Center at Tsinghua University, pointed out that the Metaverse is at a different stage of development. We are currently in the process of moving from "quasi-metaverse" (communication dominated by screen media) to "quasi-metaverse" (communication dominated by the XR device) newspaper).

Instead of being a 30-point "metaverse", it's better to be an 80-point "quasi-metaverse" in fact.On the other hand, it is intended to gather past experience and prepare for the next technological change, and on the other hand, it can leave enough room for improvement in the XR industry.

Real virtual social community, "Douyin game version", virtual character dressing... Many business models have proven themselves and have developed a little.

For now, the Oasis VR experience is a belief. As mentioned in the previous article, the original "Oasis VR" was also a major project related to VR devices at the beginning of its release, and the device has gradually moved to PCs and mobile terminals. In this case, founder Yin Sang explains:

"At first, I initially thought VR (consumer accessibility) would be faster. In fact, it's not that fast, and I recognize the error of that decision as well. The reality of mobile. Past experience and the potential of the world .But in 2020, due to the spread, I see that there are a lot of products on mobile terminals. Really made some assumptions about it. , So by 2020, we had a demo (terminal) at the end of 2020, registering 1 million people in less than a month and entering the top 50 of the list. 60 countries around the world. We manage more than one. We now have 200,000 DAU (daily working users) per month . . , takes around 105-110 minutes per person per day, so I think it's still risky."

6

What areas should you pay attention to when dealing with the future metaverse?

AI Technology: Creating Intelligent "People" and an Intelligent "Environment" for the Metaverse

AI has always been an area of ​​technology that Leifeng has overseen, but recent developments in the AI ​​industry have been left behind.

Jin Pan, who oversees AI upstream projects, told Leifeng.com that the entire AI industry is currently striving to find new growth concepts and wants to become "AI". Metaverse is a great story for the AI ​​industry, giving employees more hope.

In the metaverse, AI can leverage technologies such as digital twins and RM, as well as provide socialization and intelligence to metaverse users as well as human resources (e.g. speech language, expressions facial features, etc.) and the composition of physical intelligence. Enhance the metaverse with AI-designed content (AIGC).

Blockchain & NFT: the "industrial pillar" of a constantly evolving economy

From the 2017 fire to the present day, through the industry cycle, NFTs are long overdue to enter the "fall". The emergence and rise of the concept of “metaverse” is certainly the key to being able to “stand up” today.

From “CrtptoPunk” NFT pixel art, which has an in-demand value of tens of millions of winners, to “Metaverse Real Estate,” which “Decentraland” raves about today, the scale and popularity of related NFTs continues. However, the hype seems to be the initial culprit behind this new concept, casting another shadow over the notion of NFT and metaverse in the minds of the public.

Cryptopunk sold for $5.45 million

And speculation and hype aside, blockchain and NFTs still have a lot of work to do in the metaverse.

As a life support for users of virtual assets, NFTs, in business logic, allow users of virtual assets to have their own set of Internet.NEM resources, while making their number impossible to "copy to infinity". , and will only be special points.Each piece of consumer product and skin is not a service provided by the service provider, but is "private property" at an independent price that can be traded at its sole sphere of the platform.

As a key agreement for UGC users, NFT identifies members of user-generated content while allowing users to track all levels of content distribution, allowing users to continue funding their model of "revenue rights". Users investing in UGC generation should worry no more.

Monitoring is essential in the use of blockchain and NFT in the metaverse. Blockchain and NFTs can become the heart of the metaverse if they accept oversight and participation in line with national laws and regulations.

Carbon Neutral: Another Metaverse Benefits Program for Humans

Climate change, environmental pollution and waste of resources have long had a major impact on the development of human civilization.

Statistics show that by 2020, global carbon emissions will total 21 billion tons and the global surface temperature will increase by 1.96 degrees. International Monetary Fund (IMF) President Georgieva told the United Nations Security Council that by 2030, global carbon emissions should be reduced by 55% from zero. It's very fast.

In recent years, scientists have discovered that the current popularity of new viruses has been beneficial for reducing emissions and protecting the environment. According to data from the International Research Institute, fossil carbon emissions in 2020 are expected to be reduced by 7% compared to the previous month, depending on travel restrictions and the reduction in new plastics. Reducing emissions during the 2008 global financial crisis.

Ma Jiesi, former CEO of Xiaomi VR and founder of Weyou Community, told Leifeng.com that the rise and popularity of Metaverse will lead to a "similar role" in the carbon scene. .

Majesty believes the metaverse is the only way to achieve carbon neutrality.Eating and meeting the needs of the world requires a lot of carbon and energy consumption. As the meaning and value of human life shifts in the virtual community, the human needs of the body will be reduced.

Although the current stage of digitization continues to deepen, Ma Jiesi believes that this process is still guided by the release of images, texts, audio and video, and the content often depends on the physical body. . "For example, eating, advertising, transporting goods and bragging about it on a platform is always wasteful."

On the average carbon, "the metaverse should be the protagonist," Ma Jiesi told Leifeng.com.

sept

The 'Metaverse 10 Day Talk' has come to an end, and the improvement of the metaverse market is in full swing. Based on the analysis of Metaverse and the Internet industry as a whole, what is Leifeng.com's attitude towards Metaverse?

Our approach to the metaverse is generally good.Despite today's metaverse risk from the dotcom bubble of 2000, but we also believe that even after the flood, good companies will still be on the beach to drive future business first.

Then the name "Metaverse" may change.However "metavers" of the future, the integration of the human and virtual world will become the difference in the development of the Internet.

Our road to the metaverse is long.Completing the metaverse is not a daily task, and there are still many "hard" initiatives such as cloud rendering, VR halo protection, and real-time interaction.

Before we get into the metaverse, let's talk about the "help" of the metaverse. It includes "advanced technology" systems that support metaverse functions, such as cloud computing, AI, and XR.

Sun Yulin, senior researcher at Ouke Cloud Chain, divided the development of Metaverse into three phases: "Basic Science - Software and Hardware Support - Product Entry". Discussing the metaverse without "infrastructure" is actually no different than "Castle in the Sky".

The struggle of the metaverse will be a long battle, and in the process, the long term can be called "virtue".

Our attitude towards the metaverse is established.Ten years ago, the fight is now. From the perspective of hope and long-term thinking, we pay more attention to the achievement and success of the project for the metaverse on the ground, paying more attention to individuals and groups. It's been good for the metaverse in the online planning process, and we're paying. lots of colors for true metaverse composition. It was a big event with big implications.