Microsoft acquisition of Activision Blizzard to create a "Money Ability" metaverse?

Microsoft's financial capabilities can be disappointing.

On January 18, 2021, Microsoft announced that it would acquire video game giant Activision Blizzard for $68.7 billion in cash at $95 per share. All industries are expected to close in fiscal year 2023. It will become the third largest sports company in the world after Tencent and Sony.

Why is Microsoft spending so much money? Since this acquisition also became the largest acquisition in the history of the game industry, $68.7 billion is equivalent to the acquisition of 'NetEase Company', which is equivalent to China's trading profits l year and a half. year.

The industry generally believes that the background to the acquisition reflects Microsoft's commitment to continued distribution of the Metaverse, as well as its confidence in future products.

According to a statement from Microsoft, the deal will support the growth of the company's gaming industry across mobile, PC, console and cloud, while providing home blockchain. First, Microsoft announced that it would push for a metaverse marketplace in 2021. Microsoft CEO Satya Nadella said, "Games are the most fun and exciting on any platform today. , and will play a key role in transforming the Metaverse platform,” said Satya Nadella, CEO of Microsoft.

The Metaverse has caught the attention of major global players and has invested heavily in building approval for the Metaverse. Microsoft's acquisition of Activision Blizzard aims to increase its competitive edge in games and competition with Sony and Tencent, as well as create layouts for Metaverse. He plays an important role in the development of the platform.

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The Metaverse concept is fire but not yet chaos

Entering 2021, with the popularity of the "Metaverse" concept, major Internet giants around the world have started using Metaverse chain-wide.

Zuckerberg announced that Facebook will transform into a metaverse company in five years, ByteDance invested $9 billion to buy a VR company, and more than 130 companies have registered the metaverse in China… The metaverse suddenly broke.

Create a virtual world in virtual space, bring virtual reality enhancements to the real world, experience reality, and mix and match virtual and real to open new pages for the uninitiated in the digital age .

The sci-fi film Ready Player One is the best representation of the metaverse world. The game will become a pioneer of immersive metaverse experiences. Compared with the current generation of game scenes, metaverse generation game scenes can be a deep integration of virtual and reality, and the boundaries of the world game allow players to develop immersive experiences. .would.. The sports industry is an important entrance to seize the time of the metaverse strategy, and accelerating the development of the metaverse will increase the value of the entire game industry.

The metaverse does not refer specifically to any particular application or technology application, but to the location of the triangle, ecology or environment based on realism, virtual reality and the use of a mixture of adult urine. Its main focus is digital twin technology, which creates a complete digital avatar of the real world through a variety of closed media, and recognizes the interaction and interaction of the two. .

In other words, the metaverse is a new form of Internet and social interaction that combines several new technologies, and the metaverse helps to understand how the virtual world compares to the real world or virtual real world. Real full internet.

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The logic of Microsoft's "monetary power"

Activision and Blizzard joined forces in 2007 to create Activision Blizzard. Activision Blizzard, a veteran European and American game company and gaming giant, has "Call of Duty" series, "Warcraft" and "Diablo" series. . With world famous IPs and advertisements such as "God" series, "World of Warcraft", "Overwatch" and "Candy Crush Saga", the game has nearly 400 million users every month, and its impact should not be estimated. Microsoft has announced that it will strive to create a market-driven Metaverse in 2021, and the Xbox gaming platform will join the Metaverse in the future. The foundation of the gaming industry and helped the company grow the metaverse.

In the past, Activision Blizzard has been embroiled in allegations of workplace sexual harassment, fueling religious unrest in its administration, and insurgency. In this acquisition, the CEO of Activision Blizzard said the game has become a key community experience and will be an integral part of the design of the metaverse.

Activision Blizzard has not released any new launches in recent years, but most of the existing operations are still profitable and well-known IPs, and many users and players have released a reserve is also necessary to dig.Microsoft has two superplatforms, Xbox and Win, as well as game studio management and design, with good financial and team relations. Reimagine Blizzard's fame-based gaming of the past.

Based on the current development of metaverse and future trends, the application scenario of metaverse can be divided into three layers: core layer, technology layer, and environmental layer. Key processes are the most common conditions for work, pleasure, and social interaction, and have the characteristics of multi-user, high-performance, and high-performance. Life is good enough to meet the needs of Metaverse users. Current technology is an important area in which large companies and many countries have to compete with each other, and is also an important source of support for the metaverse, investment, business, trade economy, research technology and development and policy making. Environmental processes are based on the widespread use of metaverse technology with complex and ecological characteristics, and "metaverse" ecology has become more mainstream, and competition for user satisfaction has become normalized. It is the easiest access. For future customers.

Gaming is now the largest and fastest growing form of entertainment with over 3 billion active users and a major consumer and business enterprise.

For Metaverse, the game is only the first application of the metaverse concept, that is, it is the first application result and the easiest to achieve commercial appeal .Now Activision Blizzard has huge users, honest integrity, strong performance and strong fan following. Microsoft's acquisition of Activision Blizzard has undoubtedly created a huge metaverse entry and uses Activision Blizzard as an entry in the entire metaverse. .

Even before the acquisition, Microsoft continued to improve its gaming business. In September 2014 it acquired sports company Mojang for $2.5 billion, in September 2020 it acquired sports company Zenimax for $7.5 billion, and since 2016 it has acquired Accept over 10 game companies and points. This discovery is clearly an addition to Microsoft's games and content domain.