NetEase Metaverse Planning

The popularity of Metaverse has attracted many companies, hoping to be the first to eat crabs. Meta is one of the most common "all-inclusive" metaverses and receives a lot of investment. Nvidia wants to be the developer of Metaverse. Microsoft wants a mix of soft and hard to beat the metaverse. Tencent will also buy and sell in affected areas, and Alibaba hopes to establish its own e-commerce metaverse. NetEase also affected the processes. Ding Lei, Founder and CEO of NetEase, said NetEase is well prepared for all stages of technology deployment and launch. When the gun is fired, NetEase can run faster than others. We also hope to improve change in education, community and sports.

The prospect of talking about income enters the metaverse

NetEase has announced its financial statements for the third quarter of 2021. NetEase's revenue generally consists of three segments: online games, Youdao, new business and more. The financial report indicates:NetEase's third-quarter revenue was 22.2 billion yuan, up 19% year-on-year, and revenue was 3.9 billion yuan. Of this amount, NetEase's revenue for online game services reached 15.9 billion yuan, of which games accounted for more than 70%, up 15% from last year.

Ding Lei said the NetEase online game industry has benefited from his unique ideas. The flagship game performed well and the new game was appreciated by fans for its well-designed gameplay. In addition, NetEase Youdao, NetEase Cloud Music and NetEase Yanxuan also offer different layouts and different from product layouts.

It should be noted that Ding Lei expressed his thoughts on Metaverse when he called for the third quarter 2021 results. When the meeting is called,Ding Lei said that NetEase Metaverse is well prepared for all stages of using and planning technology, how to create specialized instructions, how to store technology.When the gun is fired, NetEase can run faster than others.

Youdao is a retailer of NetEase, which uses big data to deliver internet applications. Today, Youdao announced products such as Youdao Dictionary, Youdao Premium Course, Youdao Translation, Youdao Cloud Notes, Huihui.com, and Youdao Promotion. According to Youdao's quarterly financial report, Youdao's quarterly sales reached 1.4 billion yuan, up 54.8% year-on-year.

According to the financial report, Youdao's business objectives have shifted from extracurricular education to four former industries: intellectual property, quality education, adult education, and education. Youdao also announced that it will increase its educational resources for the elderly. For example, online Amazon AWS Chinese courses can help beginners and IT professionals learn the basics of the cloud, including topics such as skills, technology training, design, databases, employment and security. It is free and open to the whole community. , including to support national climate awareness. It plans to have over 100 online courses by the end of 2021.

Most of the metaverse today is stuck in the hype strategy phase. Meta founder Zuckerberg believes that Metaverse's investment in Metaverse will not pay off in the short term. Apple CEO Tim Cook believes the importance of the metaverse is augmented reality (VR/AR). Many domestic and foreign internet companies have grown up around the metaverse, and the most important of these is the technology used to present the facts. Whether the metaverse is a new world or a new concept, the real-world solution is king.

Ding Lei also said at the Revenue conference that the best learning tools of the future are the combination of intelligence and AR/VR. For example, the arrangement of carbon atoms in diamond is different from that of conventional graphite, so how can this three-dimensional structure theory be a consumer favorite study? The blackboard can only draw targets, but with the help of AR technology, you can never forget the face and three-dimensional patterns after seeing it.

Youdao's future business includes teaching aids, and I'm afraid it will create a metaverse education service. This can extend NetEase to all metaverse processes.

Company registration

In the past, NetEase registered trademarks such as "NetEase Yuan Universe", "Leihuo Yuan Universe" and "Fuxi Yuan Universe". Brands include sales, education and entertainment, and web services. The current status of the brand is still pending.

In fact, many well-known companies have completed Metaverse brand names, such as Tencent's "King Metaverse", "QQ Metaverse", Mihayou's "Mi Universe", iQiyi's "Adventure Metaverse", and Perfect World The "Complete Dollar Universe", etc. . .

Manufacturers battle to register Metaverse-related companies

출처: Enterprise Check, Tianyan Check, Competitive Research Group

From the graph above, it is not easy to see that 2021 is a particularly busy time for industrial applications affected by September. According to incomplete statistics from Jinghe Research Group, there will be about 140 Metaverse industry applications in 2021.

Game/Internet developers have made efforts to register their Metaverse trademarks, primarily to prevent commercial infringement. Without giving up, NetEase has trademarked its own Metaverse, paving the way for future Metaverse access.

NetEase's active investment

According to NetEase's quarterly financial report, NetEase's quarterly R&D expenditure was 3.76 billion yuan, an increase from the second quarter. It can be seen that NetEase has invested heavily in R&D and is actively researching technology, especially in the field of metaverse, which has been frequently reported by NetEase recently.

On October 25, 2021, NetEase invested in Next World Culture, the company focuses on human ecology. Next World Culture has created several avatars, including the virtual group NAND, including avatars of Di Lieba, Dili Lengba, avatars of Huang Zitao, Taosman and Ouyang Nana.

Dili Leva and Avatar Dili Lemba

In addition to Next Crop, NetEase has also invested in other companies involved in the virtual human enterprise, including virtual reality technology company Genies, virtual social platform Imvu, and US-based Maestro media company. Interview, Beijing Hongmian Xiaoice Technology Co., Ltd.

Since VR/AR devices are the bridge that connects the real world and the virtual world, VR/AR fields are very important in the interconnection.Moreover, NetEase did the setup very early. NetEase has made consecutive investments in nine VR technology-related companies, including VR streaming company NextVR, VR hardware AxonVR, and VR design and intelligence geniuses.

In addition to the content involved, the metaverse also needs rich and real content to attract users to the metaverse. The User Content Development (UGC) community itself is a NetEase powerhouse. NetEase products, including NetEase Cloud Music and LOFER, are all community products. The content can be said to be the “old line” of NetEase, and metaverse access is good for NetEase.

Virtual people participate in IPOs and flex their muscles.

On December 2, 2021, NetEase Cloud Music went public under the code name 9899.HK. Ding Lei marked the fourth IPO bell in his life. The difference with the past, however, is that there are now three Ding Lei IPOs that can accomplish this task simultaneously (one is Ding Lei herself, who appeared on the Hong Kong Stock Exchange, the two others also appeared online in 2000. Are all in 2021 character Ding Lei). The IPO used technology from Metaverse to create enough gadgets for NetEase.

At the NetEase Innovation Enterprise Conference held in Hangzhou on December 4, 2021, NetEase showcased the latest metaverse technology extension for the first time. At the conference, NetEase also announced the "Youling" virtual reality software development software and the advanced "Yaotai".

At the NetEase Innovation Enterprise Conference, Ruan Liang, Vice President of NetEase and President of NetEase Zhiqi, presented the illustrations of NetEase Zhiqi's next-generation Internet application configuration.NetEase Zhiqi provides advanced technologies such as real-time video and video transmission, voice recognition, face-to-face comparison, etc., through the global intelligent routing network. , cloud computing, intellectual property and other technology applications, and providing games, online chat, on-site social networking, virtual concerts and more for students.

In the graphic art developed by NetEase, users often scan real images to create similar images, allowing them to answer questions and interact with other users. During the NetEase Cloud Music IPO event, our popular Ding Lei was there. The next technology behind it is NetEase's Fuxi Yaotai system, a platform that NetEase wants to redesign. The platform is capable of making multiple room calls and is capable of virtualization.

Ruan Lianghais.Currently, the metaverse direction app focuses on sports and relationships. Metaverse is the next generation of Internet technology and NetEase is the key to this new development for Metaverse. The metaverse needs to evolve in stages, and the tools that underpin it need to evolve faster and more regularly.

In September 2017, NetEase Fuxi Lab was launched. NetEase Fuxi Lab's R&D and marketing industry is largely focused on using technology to transform the gaming industry. According to the report, NetEase Fuxi Lab has published more than 80 board papers, filed more than 230 patents and managed more than 100 companies. Li Renjie, director of NetEase Fuxi Artificial Intelligence Lab, said that after a few rainy years, NetEase Fuxi Lab is entering the second phase. .

Launched at the NetEase Innovation Enterprise Conference Lingling, the Virtual Human SDK includes a variety of models, including 3D smart face pinch, 3D animation synthesis, and text-to-speech. Users can use this software development tool to create digital virtual reality characters. The purpose of the Spirit is to minimize the beginnings of the creation of a superstitious person. For example, users simply write scripts to create high-quality natural language and select the best timbre to display a virtual human representation, streamlining the production process and time.

Then there is the Yaotai immersive activity. The system is generally geared towards events such as events, performances, meetings, etc., allowing attendees to edit their own photos, make moves, come and teach migration, and complete virtual experiences. The global epidemic has created a demand for online conferences, but there is still no access, leading to Yaotai.

c'est Li Renjie.NetEase gathers more than 300 scientists from home and abroad to organize a multi-day international conference on the expertise of "water-cooling" games using Yaotai systems.These procedures have been welcomed by many experts and scholars. According to the instructions, the Yaotai system mainly uses cloud gaming technology, users do not need to download the user, they can join the meeting through the connection of their mobile phone or computer. In addition, data analysis, lottery system, multiple reception areas and other settings will be released in the future.

Currently, the Yaotai system is mainly used for marketing, and Netease will add more UGC content in the future and gradually open up to customers. Under the plan, users will be able to use the future Yaotai to create a virtual house-like platform on the platform to hold family gatherings or play assassinations on the platform, including creating their own design scenes and similar objects. As a model of the metaverse.

NetEase Zhiqi, the distributor of NetEase, also announced the market for the product.Ruan Liang believes that in the future, the rapid development of communication and security will be the basis for the development of the global metaverse.NetEase Zhiqi announced that it has provided a solution for digital business risk management and risk management. For example, we work with the ZEPETO platform to provide fast messaging and secure content to ZEPETO. ZEPETO, the face-to-face pinch game played by many people, is a game that lets you host virtual fan meetings and other activities, with over 250 million registered users worldwide and is currently the largest metaverse platform in Asia.

Ruan Liang croit :Metaverse tools, especially the next-generation Quest3 and Quest4, will soon be available with significant investment from Meta, the driving force behind all Metaverse market development.However, it is believed that the entire metaverse is still in the early stages of exploration, the technology is still immature, application scenarios are uncertain, and security issues will persist, requiring attention. He has a lot of confidence in the Metaverse market sent by NetEase. It was also announced that NetEase Intelligence will get three major enhancements in the future. The first is to help enterprises solve the problems of the new era of digital risk management through NetEase Yidun products, the second is to help enterprises integrate new communications into cloud computing products, and the third is to help companies integrate new communication capabilities through cloud computing products. . to help companies find new places to grow. Cloud business products.