Who is madly taking over the “digital collection”? We jump into various QQ groups...

On January 19, NetEase Planet announced the release of the Digital Collections feature. On January 5, the first "Pigeon" cartoon of Bilibili's avatar was sold to the public. The total network is limited to 2,233. It sold out within 81 minutes of the release date. My finger is broken. So far, many businesses and online cultures have released digital labels.

Hype or love? Who is a fan of digital collection?

Beijing News Shell Finance reporter "immersed himself" in various QQ digital collection trading groups to explain the reasons behind the wave of young people pursuing digital writing.

Who loves digital collections?

Mainly in first-tier cities and beaches since the 1990s and after the 2000s

Why are young people flocking to digital collections?

On January 12, Beijing News reporter Shell Financial "submerged" several QQ entities known as "Digital Collection Exchange" and uncovered valuable information about digital exchange trading by original companies.

"Pigeon De" released by Port B has not yet announced a contract exchange, and many digital enthusiasts have clashed on the QQ exchange, and the former price of "Pigeon De" From "head portrait until 'at 0.1 RMB. win. Similarly, the old Dunhuang Feitian digital collection price by Alipay in June 2021 was 19.9 yuan.

Beijing News Shell Finance reporter also said:Much of the digital content sold on legitimate websites reached into the hundreds of thousands or millions of "heaven value" of secondary commercial sites and was quickly removed from the platform. .

It should be noted that digital writing is not attractive to female writers. Among the most exchanged digital exchange groups, the digital collections "since the 00s" and "post 90s" are mainly between authors, and the differences between men and women are also very clear. numbers” advantage.

The most active QQ groups on the 'Digital Collection Exchange' are 76% male, 1,214 members, 17% female, 271 members, and 7% future collectors who do not disclose their male gender.

In addition, digital collections focus on Beijing, Shanghai, Guangdong, Shandong, Jiangsu and other places. This shows that young people in first-tier cities and beaches are the basis of buying digital collections, because Alipay payment code skins, 3D collections, cards, cartoons and music, etc. , the main users are also young people.

Growth multiplied by 228 in one year

"Digital Collection" has become a new model

2021 would be the first year of the "NFT (Non Fungible Token)". Overseas, the value of the NFT-related market this year exceeded $19.6 billion, 228 times the volume of 2020. NFT Digital Collection generated more than 8.16 million total market shares and a value total traded for more than $6.5 billion.

Museums, Internet companies

Add diagrams one after the other

On January 5, 2022, the number confirmed by port number B "Bilibili Digital Collection" announced that the first avatar "Geide" was open for registration. The total network is limited to 2,233 and will be available daily in 2021. Open to LV6 users to visit Station B. And Bilibili left 233 for the famous owners. In other words, these posts are for Port B key users only. Additionally, the official Port B website announces that the digital avatars will be available to all users who have completed their registration and participated in the snap-up.

This is not the first time that an online company has announced its own digital labels, and already on June 23, 2021, Alipay, in collaboration with Dunhuang Academy of Fine Arts, co-founded Dunhuang Feitian and Nine-color soft leather, which is soft. leave in seconds. Just three days later, NetEase also launched the “Little Alpaca Sansan” commemorative coin. Many museums have also released their own cultural and creative digital collections, and Xinhua News Agency will also release China's first digital news collection on December 24, 2021.

As early as 2022, online businesses started entering digital scripts, and Xiaomi, Midea, Bilibili, and China Reading Group started creating their own scripts.

Compared with the digital collection trading market and the overseas NFT digital collection trading market, the fact that the price is "close to the public" has attracted a lot of young people.

Are digital collections free to trade?

Beijing News Shell Finance reports:Digital homepages still rely on blockchain technology to have the characteristics of distraction, competition, permanent storage and unique identification, but digital labels have been encouraged by art, remembering meaning and of the value of the goods, and free of charge. All financial behaviors, including employment. It therefore cannot be equated with "NFT".According to the press release, the same main meaning of China's product collection is "NFT China", the market share for the international market, and members still live with customers.

In addition to digital writing, young people love to write toy skins and blind boxes. Skin sets are "virtual tools" like digital devices, and can also be purchased online. Members are usually broadcasters of digital skin or script games and will be limited to secondary professions, while the blind box is generally open to secondary professions.

After frantic teenagers search for 'virtual assets' such as digital collections, Beijing News Shell Finance and Economics reporter warns everyone there can be trade-offs and you don't understand all the old rules regarding digital assets. dangerous.