How fast can Ji Hong-ju cross the border with the NFT train?

Recently, Xiamen Jihong Technology Co., Ltd. (formerly known as Jihong Co., Ltd.) is developing an NFT Qin, NFT trading platform which is gaining traction.

According to Jihong Co., Ltd. Focusing on FMCG display and packaging, it has recently been involved in cross-border industry, online advertising, blockchain, medicine and other industries.

In 2021, Jihong's stock price was halved, and its performance has recently improved thanks to the NFT strategy.

However, some insiders have speculated that it is still possible to see to what extent the intellectual property of NFT advocates, such as Ji Hong-joo, could benefit from the "Blockchain".

Layout of NFT fields

As the capital of industry, Jihong Co., Ltd. The NFT platform is under development and will be released in the near future. The platform will be named "NFT Qin" to provide marketing, anti-piracy, product integrity, product analytics and more. . "NFT Physical Entity" and "NFT" service yuan comprehensive trading platform.

An employee of Jihong Co., Ltd. said in an interview with 'Blockchain Daily' reporter, "Version 1.0 of the NFT Qin platform will be released before the lunar day, but the special date has not been decided."

At the same time, the foundation said that the NFT Qin platform NFT product market will focus on drawing art and deposit and withdrawal processes based on the integration of the selection chain, including including "physical NFT devices" and "digital NFT collections". RMB or Future Digital RMB.

This is another initiative of Ji Hong in the field of NFT. So far, the market has paid great attention to NFT with alcohol.

At 12:00 p.m. on January 19, the third edition of the digital version of Chinese soy sauce and wine "Family Lies of Heaven" went on sale, with pre-sales of 20 sets. A "Blockchain Daily" reporter entered the Ouqi APP digital writing platform and found that 28,888 yuan "And Mile Rivers and Mountains" Chinese liquor and fish sauce model sold out in a short time. time.

According to earlier data, digital labels "Thousands of miles between rivers and mountains" (24 bottles/set) of Chinese juice design using the most popular NFT digital blockchain technology, so that each bottle of wine has been identified differently. Limited edition of 100 sets of RFID and digital devices. Each bottle in our collection of products from Chinese sourced invitation models is equipped with a bottle with RFID certification and NFT digital devices.

Official WeChat News of Jihong Co., Ltd., NFT is a way to aggregate and analyze the rights of digital assets, and Jihong Co., Ltd. is a leader in crime prevention using this technology. important elements. Traceability Guarantee While guaranteeing alcohol quality, the combination of NFT and artwork provides authenticity and support for digital distribution, cost savings and alcohol enjoyment.

First, on January 10 at noon, a digital sample of Chinese soy sauce and wine from "Mountains of Heaven" went on sale just 5 minutes after the Ouqi app was released. Jihong's stock price hit its half-limit in the afternoon, hitting a new high in nearly six months.

After the second airing on January 12 at 12 p.m., it sold out in less than a minute.

It should be noted that Ouqi APP ("Oqi Chaowan"), the distributor of Chinese Soy Wine Standard Sample-Digital Collection, is also the NFT platform of Jihong Co., Ltd. However, the location of the NFT Qin differs.

Based on Jihong's shares of the trading platform, the NFT Qin platform is positioned as "NFT body" and "NFT" trading, and only promotes the trading of NFT products, including NFT products with body and material NFT without body. Ouqi APP ("Oqi Chaowan") is positioned as a "social NFT blind box" social e-commerce platform, mainly supporting the marketing of physical products or NFT products and systems.

Frequent "crossovers"

According to public records, Xiamen Jihong Technology Co., Ltd. was established in 2003 and listed on Shenzhen Stock Exchange in July 2016. As a company whose main business is FMCG display and packaging products, it works for key customers in FMCG industry.

Since listing, Jihong Co., Ltd. has been through the "process" several times since its name, extending to cross-border e-commerce, internet advertising, blockchain, healthcare and other industries.

One of the biggest concerns about “drunkenness” is crossing borders.

June 28, 2021, Jihong Co., Ltd. became Guizhou Diaotai Gong Liquor Co., Ltd. After receiving more than 70% of the shares, Gujiao Wine Industry Co., Ltd. (later known as "Gujiao Wine Industry", located in Maotai Town (600519), Renhuai City, Guizhou Province).

The day after Jihong's announcement, the Shenzhen Stock Exchange sent a letter of concern to Jihong, asking him to discuss whether Jihong "based on exaggerated raw materials" and "whether he can afford to pay has adopted the assets of Gujiao Liquor Industry". please. And issues that may explain the situation, such as "no internal data. Data exchange".

According to a report from the Shenzhen Stock Exchange, at the end of 2020, the capital of Gujiao wine industry was 15.195 million yuan, and the revenue was -177.72 million yuan, and on February 4, 2021, Diaotai Gong was founded. 100. The exchange rate is 175 million yuan, and the payment price is 114 times the net asset premium of Gujiaozhou Industrial at the end of 2020.

In this case, Jihong Co., Ltd. replied that the acquisition of Gujiao Liquor Industry is based on enterprise development and helps to improve enterprise performance, and there is no reason to adapt to the needs of the hotspot. Store.

However, the purchase ended in failure. On October 20, 2021, just four months after Jihong Co., Ltd. announced its intention to acquire more than 70% of Diaotai Gong, due to changes in the macro industry and other reasons, the following statement was announced:, decided to close the transaction engine.

In fact, after the frequent crossing of Jihong shares, there are the markets that are still depressed. Looking at the financial statements, Ji Hong's stock price is not good.

Jihong's 2021 third quarter report was announced on October 30. In the first quarter, the company's operating profit was 3.85 billion yuan, up 20% year on year, while parent company revenue was 250 million yuan, down 43% over one year. The financial report indicates that parent companies' revenues fell due to rising commodity prices, increased competition in e-commerce and rising costs. R&D costs of the SaaS platform increased.

In terms of revenue, the cross-border e-commerce business accounts for the largest revenue with 56%, of which color boxes and packaging boxes account for 30%.

The security ruling noted in Ji Hong's Q3 2021 report noted that the market experienced more turbulence in the third quarter due to lower consumer prices and a slowing economy. competition in e-commerce is intensifying. In addition, factors such as rising raw material prices, rising ocean freight prices and the appreciation of the yuan also affected earnings.

Blockchain Daily's reporter reported that Jihong's stock price rose from 32 yuan at the beginning of 2021 to 14 yuan on October 29, 2021. According to the company established in the NFT field, it recently rose to 22 yuan.

Liu Kai, partner of Hangzhou TECO Equity Investment, told the "Blockchain Daily" reporter that new technologies such as "Metaverse" are increasingly commercialized. The new concept of NFT is very popular and many big internet companies such as Tencent, Ali, ByteDance etc. has a layout in the realm of NFT. In the case of Ji Hong-joo, who does not have a good IP in the NFT Developer IP, it remains to be seen from the market how far he can go in this area.