Explain why competing companies gamble Animoca brands worth up to $5 billion.

Blockchain game development and investment firm Animoca Brands has raised $358.8 million with a stake in 10T Holdings, led by Liberty City Ventures, Gemini Frontier Fund, ParaFi Capital, Provident, Sequoia China and Winklevoss, according to Cointelegraph. Capital. 5 billion, Animoca said the investment strategy will be used to fund ventures and investments, product development and licensing expertise. create a metaverse that enhances digital heritage for users by: They Say They Can. NFT. "

This is a further increase from the company's value of $2.2 billion when it raised $65 million in October 2021.

Animocha house

Hong Kong-based Animoca Brands, a spin-off of Animoca (Appionics Holdings Ltd.), was established in 2014 by Hong Kong-based tech entrepreneur Xiao Yi. Many non-gamers may not be familiar with Animoca mode, but popular anime characters such as Doraemon, Marvel, Garfield, Dinosaur Clan, and Cherry Maruko should be. Animoca Brands is a developer specializing in the development and customization of well-known mobile games for iOS and Google Play platform, and has the power to develop great IP cartoon mobile games.

Animoca Brands is a company whose core business has been developing mobile games for two years and is now a leader in digital entertainment, blockchain, gamification and intelligence. , and is Asia-Pacific's largest company in the Financial Times 2021 business type was selected . for. Animoca Brands develops and distributes extensive documentation including REVV and SAND, as well as original games such as The Sandbox, Kings and Crazy Defense Heroes.

With the advent of the racing game and line-ups in the second half of 2021, Animoca Brands, a long-established brand in this field, is starting to appear.

Animoca Brands is actively involved in blockchain, and in addition to making various investments similar to A16z, it is also developing a number of partnerships with major game companies. Now it can be said that Animoca mode, including Animoca mode, has become the unseen king of "chain game NFT" area.

The Animoca brand enters the metaverse

Animoca Brands is acquiring Pixowl, developer of user-generated content (UGC) game platform The Sandbox, for $4,875,000.

“Acquiring Pixowl and Sandbox for less than $5 million turned out to be a great investment,” said the founder of Animoca Brands.

Sandbox (sandbox game) is a virtual game ecosystem developed by blockchain technology, with a virtual world where players can create, own and benefit from the type of games they play while earning money. Unlike traditional games, with free software such as VoxEdit and Game Maker powered by The Sandbox, gamers, artists and game designers can benefit from creating their own assets and applications such as games, dioramas and art galleries and share them with others. . Sandbox aims to bring blockchain into the mainstream by attracting more crypto and non-crypto gaming enthusiasts through the benefits of true ownership, low digital, cost effectiveness, and interoperability that blockchain technology brings to the world. Game.

Sandbox is not a new game, but it was released on mobile phones in 2012, and in that year it was called "Game of the Year" by Apple. Animoca Brands got it in 2018 and released a blockchain version of the game. In terms of games, Sandbox is higher and more advanced than some of the new blockchain games released so far.

Sandbox is now one of the most successful companies in the Animoca Brands business environment, and as of 1.19, Sandbox has a second market value of 26 billion yuan and a total diluted market share of 85 billion yuan.

Animoca Brands tokens also make great gifts for players. Using sand as an example, according to data from CMC, sand has increased by 8,300% over the past year.

Animoca Brands Layout Chain Tour Tracks

In the summer of 2021, the game chain began to explode, and the industrial model and P2E business model matured under the leadership of Axie as the head of the retail chain. Yat Siu, founder and CEO of Animoca Brandss, and Andrew Steinwold, NFT entrepreneur, believe that P2E is a way for gamers to engage gamers faster.

Andrew Steinwold said the free game industry could last as long as half of the world's 2.7 billion gamers can enjoy it. economy.

Animoca Brands' first trial is "CryptoKitties" published by Dapper Labs, the pioneering NFT blockchain game. Starchain games and peripherals (guilds, etc.), bring global products to competitive games.

Animoca mode shows NBA star top of the sky mavis $ 1.465 million 2019, November EDMICK $ 1.465 million. In addition, the largest block of citizens of the public conversation, and in the largest investment of the NFT standards, the company is a large player in business Copying NFT and as a large player of the chain.

In 2021, Animoca Brands' investment business is growing rapidly. As of December 24, 2021, Animoca Brands has raised at least 81 crypto-related public investments. including more than 36%.

In December 2021, Animoca Brands jointly formed a $200 million on-chain investment business with BSC, and the frequency of future investments will increase rapidly. Currently, the company's website lists investments in over 150 NFT/Metaverse projects.

The animoca mode has become more than 100 investments over the past year becomes the largest student in the field, and does the fact that the animoca is worth?

Phiao Yi: "In the early days we have a nearest footprints of asset. We also met any other industry .ax is into Vietnam and understand the depths of Asian Asian Asian and market, and we enjoy at first. "

For these investments, Animoca Brands offers a variety of incubation services in addition to financial support. Includes over 300 well-known IP resources, branded support, design and support services, and custom design services. Indeed, the founder Xiao Yi has 20 years of Internet capital investment business, which can translate to supporting a group of young entrepreneurs.

Future improvement of Animoca mode

Animoca Brands is committed to building an open metaverse platform using blockchain and NFT to provide digital tools to online users. - win), an interdisciplinary legacy and an open foundation that can lead to greater equity for all participants. Meanwhile, the expansion of Animoca Brands brings revolutionary Web3 features to the world and opens up a virtual world. Animoca Brands advises for a more distributed, open, honest and inclusive future where everyone can be real and benefit from their digital tools.