Multicoin: why we encourage investment in Metaplex

On January 18, 2022, Multicoin Capital announced that it would make a $46 million investment in Metaplex with Jump Crypto. Other investors include Solana Ventures, Alameda Research, Samsung Next, Sino Global Capital, Animoca, Cultur3 Capital, Blue Pool and 90 others. the backup.

Multicoin Capital explained why it is leading the investment in Metaplex.

Metaplex is an open web-integrated distribution process to help artists, brands, and designers create NFTs and build their own retail stores. Metaplex is Solana's default NFT model that supports most NFT activities.

Metaplex itself has generated over $1.2 billion in NFT sales from over 5.5 million NFTs, 85,000 articles, and 600,000 active subscribers since its launch in June 2021. The 200 Hottest NFT Companies popular Solana operations, including major operations such as Solana Monkey Market, Degenerate Ape Academy, and Shadowy Super Coder DAO, total over $1 billion in market capitalization. Metaplex models and tools began to develop, discover and attract users, the big business before the first fundraiser.

NFT is rapidly transforming its communities in terms of media, culture, sports and the Internet at large. Many valuable developers, including Michael Jordan, William Wesley, Allen Iverson, Sally Glazer, RÜFÜS DU SOL and Cozomo de Medici, are beginning to recognize this and have invested in transforming Metaplex accordingly.

Built on the Metaplex model, the NFT collection represents the world's most important designers, entrepreneurs and artists. This is thanks to the concept of Metaplex with out-of-the-box ease of use, reasonable price-performance ratio of the Solana blockchain offering, and huge design space for the value chain.

NFT adoption marks an important step in the Web3 adoption cycle. Thousands of end users are ready to join the crypto industry despite the frictions of the road. The events of the past year marked the crucial understanding of belonging to one of the key institutions in cryptocurrencies. The world is beginning to recognize cooperation as a governing register, immutable and resistant to censorship.

Although many consider NFTs to be JPEGs of historical evidence or ownership provided by the blockchain, the potential goes far beyond this concept. NFTs are one of the most flexible cryptocurrency data converters, with applications from gaming assets to financial contracts and everything in between. Apart from membership, the main feature of Web3 is its composability, i.e. the idea of ​​being able to seamlessly transfer assets from one environment to another.

Membership and integration require design standards to build community cohesion. In the community, we use laws and regulations to develop an understanding of property rights and behavioral needs. In blockchain, this understanding comes from the models developers design of processes and applications.

Our reason for investing in Metaplex is simple. Metaplex becomes the bottom layer for all exchange rates in the form of NFTs, designing and implementing product-to-product and start-up pilots.

The Metaplex community continues to develop new distribution and distribution tools such as Candy Machine, Auction House and Gumdrop. Open source applications and SDKs make it easy for developers to use and extend new applications. Over 2,600 development teams have forked core repositories over 15,000 times on applications such as Magic Eden, Fractal, HEIR, Star Atlas, Aurora, and Genopes.

As more and more assets and applications are shipped to Solana using the Metaplex model, we will start to see some Metaverse taking pictures in the form of large-scale interoperable globalization. Consider your next asset in the game, Star Atlas, exhausted in Fractal, fragmented using Bridgespilt, and ultimately held by the DAO group of squads. With the models developed by Metaplex in the real world, the potential for new patterns of interaction and collaboration is endless.

Solana is the only blockchain accessible and set up by anyone in the world, and we believe Metaplex will play a key role in building a customer base that will drive the next 100 million users into the space. crypto.