Will it be a “digital collection” or a new outlet? Market cap enters the market and the concept of NFT drives the media back.

Recently, many organizations have released research data showing that content such as metaverse, virtual humans, and NFT have been constantly overhyped, resulting in a rapid recovery in advertising.Among them, NFT is gaining traction among investors as a new type of digital certification that provides value for a single product.

Current NFTs are generally used to protect ownership and the distribution of property. Collection and graphics together account for 85% of the NFT market share, and Metaverse will be the most important phase in the future.

The company expects digital rights companies to benefit from the early stages of NFT development and believes they should pay particular attention to the following:Invest in digital tools, andDigital writing has become a new medium in the industry., want to promote the development of the domestic NFT industry.

The "ID card" digital asset, has become the NFT industry chain model.

Non-fungible tokens (NFTs) are encrypted digital proofs of rights and privileges that cannot be printed, interacted with, or distributed as blockchain technology. The three logics underlying the revision of the NFT are: 1) solving the problem of legal protection, 2) rehabilitating the heritage, and 3) improving the quality of the digital product more quickly.

The business process is well established and the capital layer of the application is gradually expanding.The NFT industrial chain consists of single layer layer, layer layer layer and layer layer layer layer. The application process provides blockchain support and storage technology for NFT mining, advertising and marketing, the design process is the advertising platform, and the application process is the business application of the NFT project.

The domestic and foreign NFT market has the potential to be hotter

Offshore NFTs saw short-term success in 2018, and the concept of 2021 emerged.According to data from Statista, NFT sales in 2018 exploded in the short term, 2019 entered the bottom of a bubble, the market rebounded slightly in 2020, and 2021 again saw NFT growth market gold.

According to DappRadar, NFT's revenue grew from $13.7 million in the first half of 2020 to $2.5 billion in the first half of 2021.

The growth of the domestic NFT market is slower than overseas and will start to be honest by the middle of 2021.For example, ByteDance launched NFT's "TikTok Top Moments" series, Tencent launched NFT Company's Anniversary Edition, and Xiaohongshu launched a digital collection platform.

The boom in the national digital collectibles market has revived and welcomed many strong competitors. On January 5, Bilibili announced the release of their first avatar cartoon “Dead De” and began recording. Anta unveiled the digital script for the Beijing Winter Olympics theme on January 6. On January 8, Taikang Online recently announced the establishment of its first digital printing company, and Qidian Reading will sell China's first online digital printing company.

Support for NFT-related policies

The law deals with law and other related matters.In 2021, blockchain will be included in the "14th Five-Year Plan" as a key enterprise for the development of the digital industry. On December 29, the Department of Homeland Security announced the “14th Five-Year Plan for the Legislature,” addressing the need to promote legal protections in the new text and scope.

Application of NFT in digital law enforcement is required.NFT-based digital functionality greatly reduces the complexity and cost of legal evidence, application tracking and tracking due to features of blockchain technology such as information technology, content tampering and data tracking . And for some content platforms, new business models will be created.

Printing performance is the highest level of NFT, and digital printing is better for regulatory requirements.

Currently, NFT's activities are primarily focused on three priorities: Digital Devices, Game Legacy, and Virtual World Metaverses.

Composite material is a large NFT application area and has better properties.Non-fungible statistics, writing, art, and sports are the top applications of NFTs, with NFTs accounting for over 75% of written text in Q3 2021.

Compared to NFTs, digital labeling weakens the commercial properties of NFTs and meets regulatory requirements.Foreign NFT assets were traded as virtual assets, and in September last year, 10 offices and boards, including the central bank, shared information to prevent the risk of virtual currency speculation . As one of the purposes of posting digital scripts on the digital writing platform is to safeguard the rights and interests of the creator, digital writing in China only supports features such as private and used or free, without opening the link to the secondary. industry. Follow the rules.

Digital writing can create new businesses.Digital devices can be used in events such as arts, sports, fashion, channels, housing, advertising, entertainment, sports and health, for the public, and related business enterprises are also appeared in the field of business.

NFT/Digital Collection Investment Strategy

Cinda Securities estime :Unlike foreign countries, the advertising platform of the internal process and the process of developing the process to establish a relationship or relationship, and most home fundraising is placed on the advertising platform rather than it- even through a legitimate website or forum. It is recommended to focus on web blockchain .. layer blockchain, digital platform aggregation and digital advertising campaigns.

Guotai Junan croit :NFTs and other technologies will form the basis of the next generation of Internet companies, and the first digital rights of companies will be the first benefits.

Companies focus on relevant investment goals.

Tencent Holdings (0700.HK):The company specializes in platforms and has several digital copyright "cradles", such as TME and Chinese Literature Group, international game development and distribution capabilities to support country-differentiated publishing of blockchain games. Moreover, "Magic Core" app sells a wide range of NFT tools and offers the best mover in NFT configuration.

Vision China (000681.SZ):NFT technology makes image licensing more realistic and key functions of assets can be re-evaluated using NFT technology. At the same time, a 500-pixel video community created by the company with the help of NFT guarantees the author's assets.

Mangrove Super Media (300413.SZ):The company is exploring the development of the Mango Metaverse platform and has already provided guidance for its scripts and digital virtual users. As a leader in content publishing, Mango has written a lot of quality IP content, and has the advantage of creating digital scripts around good IPs to bring re-measurement of well-existing content.