Crazy! Jae-beom Joo sold 62 million yuan in 40 minutes after entering the metaverse… The secret to NFT's popularity?

Recently broken NFTs are gone.

After NBA star Stephen Curry and singer JJ Lin got angry about buying NFT avatars, Jay Chou also recently got into the game.

62 million yuan NFT project sold in 1 hour

On January 1, the metaverse platform Easyk and the Joo Jae-beom brand PHANTACi jointly developed the NFT project Phanta Bear (Phantom Bear) in a limited quantity with an announced limit of 10,000 coins and a unit price of 0.26 ether (about 6,200 units) on January 1. To do. yuan), the total value is more than 6200 million.

Thanks to the support of Jaebeom Joo, as soon as the platform's sales channel was opened, more users were able to access it, and once the site fell into disrepair. 40 minutes.

As of December 18, 2021, popular entertainment and entertainment platform Ezek has announced that it will unveil its first NFT project, Phanta Bear, in collaboration with PHANTACi. As a legitimate website, the Fanta Bear NFT can also be used as an EJEC club membership card, and in the future it will be used for medical purposes and to buy famous products in the short term. VR celebrity. / XR Virtual Concert.

According to reports, Ezek is owned by Starvision Entertainment Ltd. (S.E.L) A digital entertainment platform developed by blockchain technology. A few days ago, the Ezek platform announced that its parent company, Starvision Entertainment Ltd. Seed round funding completed.

Industry insiders have noted that the eyes of this NFT project have received a lot of attention, mainly due to traffic from Jay Chou's star halo. Today, many royal stars have joined forces to keep time and money doled out through the next generation of the internet and the digital future.

PHANTACi is considered the most famous brand created by Jay Chou and Ric Chiang in 2006. Among them, Panta Bear, a small bear with a starry eye, is the main IP target.

This isn't the first time Jae-beom Joo has entered the NFT. In October 2021, Fang Wenshan, in partnership with Soka Art, announced the limited edition Fang Wenshan x Jay Chou co-brand doll "Punk Cat Sting" (blue and white porcelain) with NFT certificate of counterfeit.

NFTs rise in value

By 2021, the NFT market will sustain explosive growth. The name of NFT is Non Fungible Token (Non Fungible Token), which is indivisible, non-fungible and unique. This is an idea provided by the blockchain. After combining with a work of art, you can identify the work of art or the object. Announcement of user ownership of a blockchain asset allows NFT to become a certified entity for a specific asset.

Since mid-2020, the NFT industry has grown exponentially, and as of December 2021, OpenSea, the world's leading NFT industry platform, has 2021 revenue of $12.91 billion.

The national internet giant is not far behind. In June 2021, Alibaba announced Ant Chain Fan Granule, its own "Pant Chain" design organization's NFT marketing platform. In August 2021, Tencent announced the Magic Core application, the NFT industry platform, of its own joint venture with "Zhixin Chain". The configuration of NFTs by the two larger sites above is generally limited to the critical business of digital writing.

Yu Jianing, chairman of the metaverse industry committee of the China Mobile Association, said, "The importance of NFT is not homogeneity, so it is suitable for illegal products." Initial operations, inventory, toys, metaverse capital and other areas of the digital world, but in the future, NFTs could become a bridge between real assets and resources. In the digital world, and thanks to NFTs, real assets can follow the blockchain. .

GF Securities' research report noted that NFTs double the value of virtual assets, and NFT revenue and tracking add value to assets.

Pay attention to the risk

As a virtual device without control, NFTs have also expanded the sensory concept. In recent years, there have been many expensive NFT projects that the outside world does not understand. A pair of virtual Musk sneakers of the same design sold for $110,000, an animated cat movie sold for $560,000, and even the biggest pixelated avatar appeared. $91.56 million in sales.

A research report from the Ouyi Research Institute indicates that the NFT industry is still in its infancy, with many continuous and visual deficiencies, no uniform inspection procedures and no fair costs. The recent popularity of the concept has also gained traction among certain thought groups. They capture the fear of losing customers and use a variety of packaging and hype procedures to entice consumers into the market.

An industry insider said, "NFT is still at a very high level and its business model is unclear, so it faces a situation where it cannot predict the risk of future development with the state. of law and risk management due to the absence of laws and regulations.

Cryptovoxels founder Ben Nolan said the next few months could be a crypto “winter” followed by a full burst of the NFT boom. It is not very convenient for investors to go public as an investment or earn money.