The main crime in the metaverse

On New Year's Day, New Year's Day Weibo hot search revealed that "Joo Jae-wook entered the stock market and sold 62 million yuan in 40 minutes". And not too long ago, Jaebum Joo released KTV's "True Love Fantasy", which he has been living with for over 10 years.

This "cause and effect" indicates that times have changed.

With the rise of K-song app and the changing landscape of modern entertainment, offline KTV is no longer attractive to young people. According to the hottest concept today, the metaverse has been loved since last year, and many stars have overseen the “metaverse” innovation of the entertainment industry.

The way Jay Chou "entered" the exchange was to develop the NFTs series. The high value of 62 million yuan sold this time is 10,000 “Phantom Bear” NFTs, released in limited quantities by digital encryption interactive entertainment platform EXEC and PHANTACi, a fashionable brand of Jae-Beom Joo .

NFT (Non Fungible Token) is a "Non Fungible Token" based on the Ethereum blockchain. Compared to "homogeneous tokens" such as Bitcoin and Ethereum, each NFT has its own unique characteristics due to the differences between "digital assets".

(Learn more about monthly experiences, absolutely acknowledgment "NFT crazy luxury

At 11:00 a.m. on January 1, 10,000 NFTs were released, 3,000 NFTs were sold in 5 minutes, and the network was temporarily suspended due to user access. After about 40 minutes, the Phantom Bears were sold out.

At a unit price of 0.26 Ether (about 6,200 RMB) per naked NFT, the final exchange rate is $10 million.

Perhaps the sales were very clear. Jaebeom Joo's own company, Jewel Music, released a quick statement on January 3, saying that "this industry has nothing to do with Joo Joo himself." There is no income from planning and labor.

Jaebum Joo also changed his avatar

The increase in Phantom Bear buying is due to the growing popularity of metaverse and NFT strategies in the cryptocurrency market since last year.

Metaverse is seen as the future of the internet, and the benefits of virtualization based on blockchain technology such as NFTs could become key in shaping the future of the Metaverse industry. . Some traders interested in this accelerated the pace of NFT betting and entry into the metaverse last year, and many NFTs moved to "irrational" rates, again underscoring their perception of value.

NFTs collect virtual goods and use them for a variety of assets, including collection, luxury, art, and hobbies.

Similar to the previous popular "CryptoPunks" NFT, Phantom Bear is also a randomly generated digital collection set, but much cheaper than ever.

According to the Cryptopunks website, the cheapest Cryptopunk NFT currently sold is 65.9 Ether (about 1.57 million yuan), which is more than 250 times that of Phantom Bear NFT.

Joo Jae-beom changed his Instagram avatar to Phantom Bear NFT on January 3 to think “metaverse thinking” in line with this idea.

The bear wears a number 18 shirt with Joo Jae-beom's birthday inscribed on it, a ball in his right hand, and a dunk in his left. Accessories such as a broken head, "star-eye" glasses and sportswear indicate a good "street style" look.

This wolf bear is a Jaebum new year gift. His wife Kunling also received a birthday from the Phantom Bears of the same series a few days ago and replaced her Instagram avatar with this little bear.

Phantom Bear is the main IP address of Jaebum Joo's famous PHANTACi. Today's Merchandise was joined in 2006 by Jay Chou and his friend Ric.

Another major driver of NFT's Phantom Bear IP house is the Ezek digital entertainment platform. One of the platform's founders, Liu Genghong, is also Jay Chou's singer and friend.

According to Ezek's official website, the goal is to explore new knowledge that combines a variety of art, entertainment culture, and metaverse-based blockchain technology. The Phantom Bear NFT is not only a digital device, it can also be used as a membership card for the Ezek Club. Each unique ghost bear corresponds to a different level of member benefits.

In addition to this partnership with PHANTACi, Ezek said he will continue to work with NFT Entertainment in the future to create more community chats that exchange entertainment content for a new generation of digital cryptocurrency entertainment experience. .

According to Ezek, in the future, members of the platform will be able to use NFT cards to access virtual VR/XR concerts and other virtual devices using the latest technology to explore the difference between the two. .

As announced on the official website, EKEC will launch a virtual concert in the first quarter of 2022, and in the second quarter, will purchase a virtual website and partner with a group of filmmakers and filmmakers to hold a members-only virtual concert. can join. Metaverse clubhouse. Until the third quarter of this year, users will be able to participate in a virtual concert of the Ezek NFT.

What do you think of the Metaverse concert?

Before the metaverse concept emerged, Jaebum Joo was trying to incorporate technology into his offline show.

In 2013, during Jaebum Joo's tour, a duet song with Teng Teresa totally provoked and caused a lot of media debate.

Cheongsam-clad 'Teng Lijun' suddenly appeared on stage and performed 'What You Say', 'Red Dust Inn' and 'A Thousand Miles Away' with Jaebum Joo.

Breaking the barriers of time and space, the song brought old audiences to tears, while young people marveled at the ability to recreate Teresa Teng's voice and smile on stage.

According to the media, this stage effect uses image processing equipment, and the virtual image is a real reality to be staged as a 4D effect. To this end, Joo Jae-beom and 45 special actors have invested more than two months, and the value is NT$100 million.

With the recent development of XR (Extended Reality) technologies such as AR (Augmented Reality), VR (Virtual Reality) and MR (Mixed Reality), the bottom line is that the benefits of technology are beyond imagination. public.

On stage at the 2021 Spring Festival Gala, Joo Jae-beom sings “Mojito.” With the help of XR technology, the integration of characters, devices and virtual events can be realized on stage, giving the audience new perspectives.

When the virtual and real scenes changed, the scene, which was originally just tables and chairs, suddenly turned into something different. Not only did they drive around the world in a red car, but they also performed a group discussion…step by step.

With the advent of the metaverse, virtual gigs are starting to become a part of real life.

On New Year's Eve 2022, Tencent Music announced TMELAND, China's first virtual music carnival, where users can create their own avatars and participate in digital events such as virtual broadcasts and virtual concerts.

Mayday's New Year's concert became the first "owner" of TME Live Super Live in the TMELAND metaverse, and Jaebum Joo appeared as a special guest at this concert.

This TMELAND concert metaverse garnered more than 10,000 simultaneous online views and sparked a flurry of discussions among netizens on “what is the New Year experience like” via Weibo.

At the Mayday New Year's Eve concert, the band's "real people" performed onscreen. And in November last year, the famous Canadian singer Justin Bieber held a metaverse concert where he appeared in the form of an avatar.

This concert was hosted by the playful virtual platform Wave. In the past, Wave created virtual images for Justin Bieber, and through the implementation of an inertial motion capture system, real-time animations were made to capture virtual images in real time.

The background of this virtual concert is very beautiful. Justin Bieber sings through a rice field hot in the sun surrounded by grass and flames floating in the air.

His "real image" appears on the right side of the screen, carrying a "photo capture". Viewers will see Justin Bieber's details with every move through the on-screen avatar.

During the live show, the audience can send a warm light to Justin Bieber, and the grass on the ground will bloom in red, yellow and blue. This tech-filled metaverse show is having a big impact around the world.

The impact of the new Corona has limited the development of concerts and other large gatherings, and virtual concerts have become a solution. Justin Bieber's Metaverse concert is no exception.

At present, virtual concerts can be found all over the world, and many companies and artists see metaverse music as the next step in the development of fixing the music industry, waiting for revenue and entertainment.

In April 2020, American singer Travis Scott held the title song "Astronomy" in the game "Fortnite" as his avatar and on hundreds of millions of viewers, and Travis Scott himself He made $ 20 million in revenue . For comparison, he earned around $1 million for an offline gig from 2018 to 2019.

In August of the same year, American singer Ariana Grande also gave a virtual concert during several days of performances. He and the player appear as avatars, and the player can interact both in the music and in the game. A total of 78 million people participated in this event.

Founded in 1972, Swedish pop group ABBA introduced the concept of "going back in time" to their metaverse music scene.

The youngest of the four members turns 72 this year. During the offline concert to be held in London in May, virtual 'rejuvenation' images, which recreate the best scores from the 1970s using hints and proprietary captures, will be put in place.

Similar ideas have opened the door to infinity for music entertainment companies and their fans. Metaverse concerts create a special impact that is difficult to achieve in the real world, and more and more technology helps artists and their careers. Multiple physical inconsistencies in the metaverse and complete difficulties that in time and space. .

Multilateral entry into Metaverse Melody

The popularity of the metaverse concept has also drawn attention to its applications in music, favored by many virtual providers.

Last year, American virtual reality company Wave launched Chinese music with popular stars such as Weeknd, Justin Bieber, J Balvin, Jillionaire and Top Dawg. As the perfect music entertainment ecosystem in the Chinese market, Tencent Music will announce a special Wave Show in China. The two companies will also work together to create the best concert content for TME Live, a new feature of Tencent Music.

Wave signed a content and marketing partnership with Warner Music Group, one of the world's three largest music companies, in May this year.

Wave Founder and CEO Adam Arrigo hopes to have competitive streaming platforms like Wave survive around the world as artists continue to explore new ways to connect with their fans and their music.

Besides Tencent Music, many famous Chinese companies have also been involved in building the metaverse music system. For example, Bilibili invested in Lategra, a Japanese virtual technology company, and NetEase invested in Maestro, a Los Angeles-based publisher.

On September 6 last year, VIVE ORIGINALS, a virtual reality platform owned by Taiwanese technology company HTC, also announced that it would launch holographic music, BEATDAY, creating a "music-centric metaverse".

According to media reports, the starting price for the BEATDAY concert may reach NT$30 million (about 6.91 million yuan), but the price will gradually decrease as the market develops in the future. Additionally, musicians, recorders, and businesses can generate profits by selling devices such as digital tickets and NFTs.

With the help of great music and entrepreneurs, he adds to the notion of metaverse music like virtual reality and NFTs. Although investors around the world have been involved in investing in metaverse music, some experts say it will take at least two to three years to see tangible results. .

The future of metaverse music has more potential than expected, but it depends on technologies such as AR, VR, 5G, cloud computing and blockchain. According to foreign media, with current technology, large-scale conferences cannot be carried out in a virtual concert, and there is still room for improvement in the truth of concerts.

In addition, the development of the metaverse industry is still in its infancy, and there are many dangers and uncontrollable bubbles. The recently impacting Phantom Bear NFT has been questioned by some fans for its “bloody” failure to capital under the banner of failure.

Siv:

[1] Virtual music company after "Metaverse" concert - VR Top

[2] 《ABBA Virtual Concert, Metaverse and the Future of Entertainment》 - Forbes