Follow Facebook, which is the new generation 'No. 1 player' in the social metaverse?

Facebook changed its name to Metaverse and focused on access to the Metaverse, initiating the end of the secondary market, lighting another fire in the already heated Metaverse.

'Telephone communication', the main term of the metaverse, has the advantages of cutting into the metaverse, and is rated as the best blocking of access to the formation of the metaverse in the short time. This is one of the main reasons why the market has trusted Facebook's metaverse model, and it's also the main reason why competition from Match Group (parent company of Tinder) is quickly following suit.

Of course, the wind is not just a foreign wind. Home businesses also work. Tencent, Byte, Tsujacheong, and Spirit have all unveiled a list of changes and are working on registering metaverse brands.

The current definition of the metaverse is:

The virtual space equal to the real world and independent of the real world is the online virtual world that shows the real world and the digital virtual world become real.

The current concept of "metaverse" clearly extends beyond Avalanche's original concept, and in a sense, the metaverse provides a workable model and better vision for the transformation of the global digital marketplace. .

So why social first? Why are business relationships represented by the Facebook game on the metaverse? Of the many participants in the game, who do you think would be the least?

Social, "Prelude" from Metaverse

Gaming and conversation are two of the most active activities since the controversy.

He added, "Given the headphones and eyepieces and finding the link, one can access the virtual space simulated by the computer and complete it in the real world with the virtual avatar." .

The evolution of the metaverse follows the rules of social development even in the virtual world. First, build people and products, build human relationships, connect manufacturers and products, then build relationships based on products and services, and finally you personally. - Cycle, reinforce, adjust and improve according to the market of products and services.

Subsequently, the interaction of user (human), social and social platform behavior has become the best basis for the development of the metaverse.

Many people think so.Compared to gaming companies, social platforms that still have metaverse features are best served as the best running metaverse management platform. In other words, commercial relations with large users and social relations were ahead of other players in the hub..

Take a look at the evolution of social media itself, from PC social networking to mobile social networking, from text chat to graphic chats, to audio and video social networking, will help you get things done. and access it.

Based on this approach, we hope to have a virtual world where users can "get up to speed",A metaverse that seems to have the end method response.

Thus, the relationship between the relationship and the metaverse is a "two-way flow" and a "return to the opposite path".

Of course, a big enough user is a stronger foundation, which is also Facebook's biggest metaverse bet.

So far, Zuckerberg's focus on change is largely an improvement over the next decade. But to move relationships from the real world to the virtual space, meta (formerly Facebook) also needs VR. (VR technology is the gateway to the "metaverse." Not only Meta, but also big companies like Apple, Microsoft, Amazon, and Nvidia have invested in VR technology.)

Meta announced Facebook Horizon, social VR platform in September 2019, and public beta in August 2020. A place where users can create environments, create games and chat with friends. . "This app will play a key role in creating a scalable environment that includes VR and AR," Zuckerberg said at the time.

In a recent earnings interview, Zuckerberg also pointed out that the vision for the Metaverse is to reach 1 billion people and reach hundreds of millions of digital businesses at the same time. Meta also said he would work to develop his own AR/VR platform and lower his hopes for Apple. or Google.

However, the simple development and support of high-tech devices is still a long way off, before that, it is hoped that the development and improvement of the social integration of the virtual platform, the virtual stage, the design of content, marketing, etc. will be completed in a short time. time. Not only meta, but also large and small industrial companies have moved.

Which social actor is closest to the metaverse?

So who is the best person for the metaverse?

There is a perception that "relational consciousness" does not want to go overboard on virtual images, and after all, everyone is already aware of the images of others in the real community. On the other hand, avatars are particularly important in the process of "socializing with strangers".

Thus, social platforms for foreigners have more ground to develop the metaverse. Look around the world, open markets such as Match Group, Pure City, and Soul all sit at the Metaverse poker table.

The American company is represented by Match Group, which entered the metaverse by creating a city and a virtual value of its products a long time ago.

According to Match Group, Hyperconnect, which it acquired in June this year, is launching Single Town, a conference based on one of its audio devices, where users can use avatars to group together in multiple virtual locations to communicate with you. or personal. Match Group said Single City will showcase the effectiveness of the metaverse strategy in social apps and push the company's product offerings to the next level.

At the same time, Match Group plans to introduce the introduction of its main product, Tinder, to improve user interaction and create a business ecosystem through advertising, Tinder coins, virtual goods and crypto- cash. Tinder is undoubtedly moving towards the metaverse and plans to create a virtual ecosystem of goods and commerce in the future. The company said the ease and functionality of in-app virtual money will make a significant difference in revenue, which will also be an important way for Tinder to improve prophecy revenue. Currently, Tinder coins have been tested in many European countries and will be available for international users next year.

In Korea, which has seen the greatest interest in the metaverse response, Division, the company focused on the metaverse industry, has also created an open, open, virtual world called Meta-City.In this product, users can not only get their own virtual space, Meta-Space, but also can customize items such as interior decoration, background music, furniture, and add various functions.

In Meta-City, Meta-Space users can meet and chat etc. to meet the needs of users in the virtual world, and the content of the current virtual world continued indefinitely.

In China, Spirit was the first to sing "Social Metaverse".The soul move has happened several times over the past few months. Regarding building metaverse ecosystem relationships with users, we recently announced the launch of user sharing. "The 'Character Mall' corner, launched at the end of June, is part of a merger," said Chevin, product manager at Soul of the Soul.

Spirit invites grimacing professionals into the store to exhibit their work and showcase scenes and features such as group chat rooms, Pet Planet, and Soul Werewolf, providing users with a variety of deal information and virtual gifts. , Giftmojis, etc. to have a sense of understanding.

Another odd company worth noting is Chizicheng Technology.Although it is not well known in China, it has penetrated many overseas markets, and its products have entered the top 10 best-selling applications in more than 100 countries and regions. .

Recently, Chizicheng added the Meta Town exchange change to the Yumy relationship app. Users can customize their 3D avatars and use them for heart rate and video interaction, and now in the inner experimentation stage. The product is supposed to focus on "happy conversations" as the topic of conversation with performance, real-time and insightful, and past videos. entered the top 20 withdrawals for relationships in the United States, United Kingdom and France. and elsewhere.

Innocent City has been active in the audio and video conferencing business for 7 years and has established strong relationships in major international markets. Social platform users create great content creation behaviors and lots of UGC content. It is understood that the company has a major impact in the field of integration of time, intelligence and other technologies, at the same time, Metaverse is also one of the main research of Chizicheng Research Institute over the past two years.

With advanced audio and video conferencing and content platform, companies like Chizicheng can enter the future transformation, take advantage of the release of AR and VR technologies. .

Blow bubble, how far is the metaverse and the relative?

Surrounded by capital, the nascent industry of the metaverse is inevitably filled with bubbles.

Using AR and VR industries, which are the key related industries in the Metaverse, for example. According to China Investment Network, the sector experienced a wave of investment booms from 2015 to 2016. During this period, the number of companies involved in the activity increased eightfold, but most of them were distorted or died after Round A. This is also why some people today are "creating the metaverse".

However, the industry's initial "disaster" didn't mean it had gone badly, and while VR and AR leads have dwindled, some companies like Oculus are still forging ahead. It was the acquisition of Oculus that gave Zuckerberg more confidence in the development of Metaverse.

Jajun Hong, senior analyst for TMT's foreign exchange business, also believes the shift is still in its infancy, but said tracking is best and considers the situation not yet seen.

Looking at the business relationships that have entered the metaverse, people with this concept of "metaverse" do not have enough technology, but these companies have relationships, time relationship, customer design, ability operational, etc. , the development of front-end hardware, back-end equipment and simple supports should also contribute to the realization of the vision of the metaverse.

For Li Ping, CEO of Pure Child City, the metaverse is a very close relationship and a future of relationships. For now, it will take a long time for the metaverse to emerge, but the industry's interest in the metaverse and the export of major players in the field of the metaverse will contribute to the rapid development of technology and the metaverse industry.

As Zuckerberg mentioned, the Metaverse never seems so big. Like the Internet, Metaverse is not a single company and a joint venture of companies owned by the company, but by all the users involved.

At this stage, it is the first relationship. Other than research, all you have to do is wait.