Web3: the golden age of the developer

In January 1996, Bill Gates published an article titled "Content is King", which became one of the first internet classics. In this article, he explained the main characteristics of the Internet.Economy of creators(Economics of creators). “One of the strengths of the Internet is that anyone with a PC and a modem can publish what they create,” he writes.

Gates' remarks echoed previous views on Internet conduct, but lesser known, he also issued the following warning:For the Internet to be successful, service providers must be compensated for their work."The long-term view is good, but we expect to be disappointed in the short term."

Gates' preliminary examination of his time. Sure, the internet has made it possible for almost everyone to post content online, but there's no denying that 25 years after content became king, it's also become Prove you're getting good value as a content developer. .difficultcompletedfrom.

90% of Spotify's streaming royalties go to the top 1.4% of music players, 1% of streamers make up more than half of Twitch's revenue, and 1% of podcasters make the most of podcast ad revenue. .

One musician told The New York Times of Spotify's streaming revenue: "I don't think we're into the details." "According to the elite, our earnings are getting lower and lower." This is not an exception and it is not a particular problem for newcomers. 99% of developers, including digital celebrities with millions of followers, are affected. Even though they are struggling to take control of their online life, something is wrong.

The Internet must enter the golden age of advertising, a world of infinite wealth where everyone can create what they want and everyone can find something that interests them. But when Gates' predictions of making money from online content came to light, most of the revenue went to the people who crossed out content creators and traded them.Platformfew.

it might beInternet 2How to break the traditional business model,canvas 3The story of how the advent of '' marked the reversal of this economic model has tipped the scales in the interests of creators. Because Web2 Internet lacks the traditional way of making money, the business model is still opaque, ad-based, and relies on closed panels to be effective for the platform. . And soon, new business models and Web3 technologies will open markets for artists and designers to create real-world applications.creative golden age.

The first crime of the state economy and the Internet

At the heart of this story of Web2 Internet's impact on the media industry is a simple fact:The Internet is not designed to generate income..Payments are not designed for Internet infrastructure.- Because it is considered very dangerous. Mark Anderson (co-founder of 16z) calls it "the internet's first crime".

The lack of door-to-door payments is the reason the internet earns so much from advertising. Instead of asking the user to download the debit card and enter the information on the site,Internet platforms can get other assets directly without any problem.:Listen to users. This has shifted the power from traditional media managers (broadcasters, archives, and similar movie theaters) to manage content created and delivered to people who attract customers.internet platformmovement.

Ben Thompson, founder of technology blog Stratechery, says:PlatformHow aggregators (hereafter referred to as "aggregators") aggregate demand and capture customers, resulting in massive and disruptive revenue. For example, YouTube has over 2 billion monthly users, Facebook has nearly 3 billion users, and Spotify has 365 million users. This large audience generates significant advertising revenue. In fact, by 2020, Google and Facebook alone will account for more than half of digital ad revenue.

The marketing model determines how the platform develops its products. Views (views) were flocking to popular content and developers, establishing a strong presence.Data on user preferences and behaviors is the most useful platform., so they shut down the ecosystem and lock users into their own networks to collect as much data as possible.

Ad-based revenue modelthe content creatorThis has very serious (negative) consequences. Developers need to find the widest possible audience and create content that appeals to advertisers.this industrial model- or without this model -This has a huge impact on the way designers live and their creations.(Favors visual, visual and supporting content while promoting niche and deep content). Perhaps the biggest impact of Web2 Internet is that developers can't be born without a business model and designs that aren't done yet.

From company of interest to company of membership

The platform-centric ad-hosting industry may have won the Web2 era, but this victory is no exception or last. Developers' patience with the platform is waning due to the rapidly growing legal impact.Developers are starting to ask the platform for the right rules to control their work, their relationship with their fans, and how they are rewarded..

At the same time, a new generation of technology has emerged that will change the balance of power in the manufacturing industry.. If the early Internet/Web1 era preferred advertising and the Web2 era preferred platforms, the next generation of innovation (togethercanvas 3——Rebalancing power and ownership for creators and users..

This usually happens in four ways.

Pin updigital rarity, restoring design awards.

support the developerinvestment behavior, not just an altruistic attitude.

new managementProgrammable economic model, spreading riches throughout the sky.

More importantly, create a way for developersIt lets developers not only create the content they create, but also the platform itself..

you knowThese four positions come togethernew era, at a time when the new revival offers new rewards, netizens can unite to press the "restart" button for a fair distribution.

We talked about everything.

1. Introduction to NFT and digital scarcity

Scarcity has a bad reputation, but it's not a problem of consumers who have no choice. This is the problem of many energy producers. That is to say, for the letters,The ability of manufacturers to generate significant manufacturer revenue. In today's world of large-scale, platform-mediated content, rare occurrences and content can be easily replicated across the internet. Developers can sometimes access the shortfall by committing or purchasing digital content (such as selling e-books, albums, or content subscriptions), but key content can still produce endlessly. This skepticism has led to problems with the creators of the pirated and distributed content.

NFT(Non-Fungible Tokens) One of the things that makes this technology so widely used as a technology is that it allows makers to take back control of their content and redefine vulnerabilities, which helps generate income. Always availableTokenize works with NFTIn the process, makers can create evidence of a chain of members and their work history. This process will ultimately create a single device (NFT) that can track the performer. Fans passionate about their developers will be willing to pay more for such work, and developers will have a better understanding of what their fans are willing to pay. The final impact should not be underestimated.Content creators don't need to have millions of subscribers, but they can survive with the financial support of a dedicated person..

For example, rapid growthNFT Music Markethave seen this effect. On streaming platforms, a piece of streaming music gets the same revenue each time it is played (on Spotify, each song is played on a paid account, earning $0.004 in royalties). It doesn't matter how much fans love the singer. For example,RegisterWheresonnerAnd on another platform, super fans can sell for thousands of dollars.Buy NFT music, in the past wanted game developers to earn money tens of millions times. Brett Shear is the NFT songwriter who has 45 songs on the platform's catalog. "I want to listen to this song and enjoy it like you're buying a picture that you want to put in your home. It's unique," he told Time magazine.

Buying NFT is like buying a real product, allowing fans to get closer to the artist and have rare features.Digital rarity and originality- What Web2 does not have -Use of blockchain,Reduce the commercial management of the platform by offering new commercial opportunities..

Fortunately, reports of NFT inadequacy do not address media (like music) access restrictions, such as paywalls or paid digital downloads. The physical advertisements on which NFT is based are also public and free for all users. Those who think it reduces NFT ("right click and save") are simply missing the point.

2. Reimbursement: Helping producers become investors is not a bad thing

In our previous 100 True Fans article, we covered how developers can spend money on selfish fans to make more money.By delivering real value and benefits,Manufacturers can make money with fewer subscribers and live a better life.:

Web3 takes this idea to the next level.All tokens are investments as well as financial institutions.(Income), as the value of the token increases, its holders will benefit..Jesse Waldenfinance"(Sponsorship) means:money benefits, an event signaled by the tokenized property. In Web2, these resources would not be possible without the information contained in strings such as NFTs or social tokens.

Are there examples of "financial"? Earlier this year, Mario Gabriele on blogging platform The Generalist funded 20 ETH in an effort to get a team of observers to conduct in-depth research on Coinbase. Drawings of this form. Crowdfunders get a certain percentage of captions and illustrations, all done with NFT. The affected NFT sold a total of 28.6 ETH, and the crowd allowed them to make a 43% return in just a few weeks.

In addition to finances and investments, another advantage is thatMake a team like spirit.(cycle)member. Many successful financial services and NFT marketplaces in the crypto space are driven by the need for users to become members of a community that requires member tokens. This mirrors what I wrote in my 100 True Fans post. "People are willing to pay a premium for unique and different content and access to a network of like-minded people."

For fans, the opportunity to raise funds to support manufacturers. Interestingly, this points to a new section for the development line which is not in Web2.L'object. It is important to note that all of these users have the motivation to support the developer by becoming the owner of the assets associated with the success of the developer.

3. A new programmable economic model

A fact of the business is thatThe writing is generally collaborative.. YouTube creators make one-on-one movies and musicians take inspiration from the work of others. TikTok movies usually include the work of multiple developers. One creates the music, the other the choreography.

Unfortunately, not using Web2 not used to pay or track this joint. The value of the algorithm platform is usually the virus type design only drain and ignore others who participate in the project. This causes the complaint and complaint of the design, and think their help is not recognized and unwanted.

However, in Web3, the promise of tokenization means that the product can be generated to maximize the benefits of partnership (i.e. everyone cooperates). Early examples include Mirror and Foundation Revenue to distribute the product to various Ethereum sites that support the project.

As you can imagine, any digital business can use Universal Media Library content, and revenue and resource sharing are included. Nir Kabessa writes of the "meme industry" where ideas remixed and showcased on the internet can be the basis for creating value:

In addition to memes, once all creative work is saved to the channel link to the site, the work can be tracked on the internet and developers can use the work to earn money.

4. DAO and community ownership

The root cause of inequality in the world of developers is that platforms control producers and their work too much by holding ownership of the content created and distributed. The most direct way to oppose this regime ischange who owns the product.

DAO(Decentralized Autonomous Body)andOther membership gatheringsWe have developed a way to break the platform under developer control.Developers can cooperate without external intermediaries to set the conditions for participation.. In the DAO, the governance structure is decided by the members and does not affect the income of external members. Light upDao CreatorIn, the owner is also a participant. The people who create, distribute, consume and add value to content.

decentralizedCreator platformfirst examplevery rare: An NFT company that distributes tokens to artists and collectors on a platform that manages maintenance and manages DAO finances and future product launches. There are communities and other organizations that place tokens in advance.electrifiedA community of 42 professional web3 musicians, visual artists, developers and interactive musicians playing the music at their heart.dark keyThrough outreach to photographers, they provide educational resources to help them explore their ideological blueprints, communities, grants, and NFT photographic environment.

The commitment DAO has made is to eliminate the need to provide support and retain the value of key stakeholders. Advantages: in an independent and discrete content environment,Developers control their operation, distribution and value..

Besides DAO, the Web3 integration makes the closed platform less problematic than it was with Web2. Web3's atomic unit isyour account(address), the user can manage his number with a key partner and can use this number in any application or process. All smart contracts are transparent and can be publicly audited, making it harder to see and operate fairly after events. Although Web3 is still in its infancy, it is moving towards a more open and engaging design that benefits both developers and users.

Rights and property of the creator

Since its inception, thinkers and pundits have found the vision of the Internet useful, especially in the media. This utopian vision has not yet appeared. At least not yet.

In the past, joining was called the initiation process and it all started from there. Members decide to support. Decide on your schedule. It determines how wealth is created and for whom. Over the past ten years, we've been in an era where members focused on a handful of centralized technology platforms that offer insights, end-user relationships, content distribution, and means of monetization. even this timeThe user creates the contentThe explosion of creative design has forced the majority of developers to rely on one of the new "gatekeepers" and the global weakness and unstable manufacturing industry.

Fortunately, the next development will reflect a shift in manufacturer strengths. withcanvas 3——Digital scarcity, increased funding-based investments, programmable business models and community members- We have brought an important new feature, and we are at the end of a new creative renaissance for the Internet. I believe Web3 has the potential to unlock incredible opportunities for anyone involved and created on the Internet.The Golden Age of True Meaning We've Been Waiting For.