A "ticket" for the metaverse world? Large enterprises will reach 270 billion yuan.

What image comes to mind when you think of virtual people? The constant appearance of "virtual customers" since the beginning of the year is constantly reshaping the audience, whether it is a holiday party or a large online platform, and the same virtual people can play more for fun. And the many roles of relationships. Today, they have evolved from simple "letters" to intelligent and clever avatars. ~

Skip reality and cross time and space

The "evolution" of virtual humans

The name of the Korean singer who debuted this week isKim Reyer, A new virtual singer from South Korea LG Electronics, music genius Kim Rial will soon release his own album. Riding the east wind on the metaverse, the non-new virtual digital human industry has recently been revived.

Recently, during Jiangso Satellite TV's New Year's concert, Lijun Deng and singer Zhou Shen performed on the same stage. to know,Theresa Teng AvatarIt includes the best face capture, motion capture and the best special effects in the world. From image to sound, it comes to life.

In another recent service, the late Teresa Teng also interacted with guests at the time.

Today, more and more virtual images are appearing. Before the Winter Olympics,CCTV's First AI Signature AnchorCountries have started to provide expert advice on deafness. Nostalgic capitals and online businesses have set up a human journey, and big names have launched their own virtual talkers.

According to incomplete statistics, by 2021 there will be a total of 20 "digital people" with a financial impact of more than 2 billion yuan.By 2030, the total virtual human market in Korea is expected to reach 270 billion yuan..

The world's first virtual singer debuted 40 years ago

In fact, already 40 years ago, the world's first virtual singer was born, but after 40 years again, is this the reason why the virtual singer has received the world's attention again in the past two years? Where are the application scenarios and market potential?

The concept of virtual character began in Japan in the last century, and in 1982, Lin Mingmei, the heroine of "The Macro Fortress" anime, became famous for its soulful sound and sacredness, and later became the world's first virtual singer. . . .

Over the past 40 years, virtual people have become increasingly innovative and their data has become increasingly popular. Netizens praised Ryu Ye-shi, "the beauty expert", as the ceiling of immorality. It debuted on October 31, 2021 and has the identity of "Metaverse Virtual Idol".The number of fans increased by 3 million per night, and the number of fans increased by 8 million in two months..

Virtual people can not only support human vision, but also provide emotional support in certain situations. On Korean TVA mother 'reunites' her daughter who died of leukemia years ago in a virtual world created with virtual reality.

At this point, type support is the most important business monetization tool for virtual idol type characters. It's only been half a century since virtual idol Ayai was launched, but she has already collaborated with celebrities such as Guerlain, Anmuksi and Porsche. According to the statistics,Over the past four years, partnerships with virtual characters have covered 100 luxury brands, fashion and beauty stores globally..

Besides, broadcasting and internet celebrities are also important businesses for virtual IP. Representative IPs include US virtual anchor code Miko, Japanese virtual model IMMA, and Chinese virtual singer Luo Tianyi.

At the opening ceremony of the "Live in Beijing" international concert hall on January 6, Luo Tianyi, a virtual singer with 10 years of debut, sang, once made netizens interested.

view files,Take the example of the group of virtual anchors on the Bilibili website. By November 2021, total revenue will reach 54.66 million yuan and user payments will reach 255,000.. Among them, Giale, the number one virtual anchor, earns 2.14 million yuan per month.

No sleep, no rest, no pay.

Virtual people come "to find a job".

In recent years, more and more companies have started using digital virtual workers to perform design and retouching work. Moreover, their excellent marketing abilities have made many people fear that virtual humans will no longer have access to the market. people?

the name of this girlChui Xiaopan, he won Vanke Team Best New Year 2021 for his accomplishment that no one else could achieve. However, Vanke Group Chairman Yu Liang recently announced that in a circle of friends that Vanke employees learned that his colleague Cui Xiaopan is a digital job.

Xib fwb Shenyang, Department of Journalism, Tsinghua University:With efficient production, some repetitive tasks can be performed by virtual humans. However, virtual people will depend on advances in technology to transform people.In short, it is impossible. I hope it will take at least a few years..

In the financial sector, many banks have created virtual employees.

In November 2021, Shen Xiaoya's misconduct appeared on the stage at the Shanghai International Import Fair.

On December 20, 2021, XiaoIce and Media announced their first virtual launch. No involvement in the entire process, from hosting to writing to publishing, is required.

Virtual people have potential, but the investment in research and development is still huge.The investment capital of 3D virtual idols ranges from hundreds of thousands to millions of yuan.. If the virtual singer comes out onceFrom planning to graphic design, the cost will be around 2 million yuan., the cost of additional items is not included.

While the concept of "virtual human" has become popular, nowSoftware and hardware engineers from other industries have become hot workers..

Although R&D is difficult and a huge investment, the metaverse concept has broken down, giving virtual people more hope. Due to the benefits of science and technology, their high IQs result in better human performance, better employee performance, and their same attitudes and behaviors, different emotions and spiritual relationships.

2021 is called the "first year of the metaverse", and the "small cut" that makes the "big world" of the metaverse is the "virtual person". These are the people who are slowly opening the door to the metaverse.

Song Jiaji, Vice President of Guosheng Securities Research Institute and Director of Blockchain Research Institute:The era of today's virtual digital people seems to be starting slowly.The virtual human also becomes a ticket and a traveler in a metaverse world..