10 companies that NFTs can change

NFT is perhaps one of the most controversial tech startups of the year.

Many say it's a Ponzi scheme, a 21st century tulip bubble, and some believe that NFTs have become the "savior" of an offline IP eye in the face of contagion. Managing behavioral hype can be a new way to support business improvement.

In the event of a dispute, the New York Times and Xinhua News Agency in news media, Ali and Tencent in the online market, and KFC, McDonald's, Neisse's tea and Adidas in the restaurant business opted in. There are many museums in the automotive industry, including Nike, BMW and Ferrari in the industry, the Palace Museum, the Hunan Provincial Museum and the Hermitage Museum of Russia.

It should be pointed out that NFTs at home and abroad (mainly in the United States) are "two".

To commemorate Armstrong's lunar landing, the US Space Force has announced an AR space-themed NFT product.

Home NFTs, also known as "digital tags", can be commercially useless and limit expectations. No matter what they look like, most prices are in the 0-100 yuan range, and foreign NFTs, the full name of Non-Fungible Tokens, are digital commodities that allow speculation, some have even sold for tens millions of dollars. .

Some of NFT's projects are "drum games", such as NFT's "Every Day: The First 5000 Days" chart, which sold for nearly $70 million. Even the author himself, Bipple, says bluntly that NFT is a bubble. However, there are also public service programs or advertising campaigns that are non-profit and intended to provide a better experience for users and fans. Xinhua, for example, published 110,000 NFT operations at a value of zero and the legendary Olympic Open NFT.

Are all NFTs a scam? Is there a real need in the NFT bubble? In 2021, we will see NFT operations and their activities which can natively support business development to some extent.

Media industry: NFTs are the new medium.

Cost of one NFT: 0 yuan

In December, the shocking and excited news included NFT participants from the Xinhua News Agency.

On the evening of the 24th, Xinhua announced the NFT blockchain technology based on the "Digital News Collection", with an international limit of 110,000 coins. An industry insider said, “NFT announced by Xinhua is based on Tencent Zhixin Chain. At the end of this month or next year, we will cooperate with Ant to develop NFT works based on Ant Chain.”

In the past, most organizations involved in NFT activities at home were companies or individuals, and domestic organizations were not involved. Xinhua's cooperation at present represents a "new model" which supports and supports the development of NFT-related industries in China to some extent. In addition, many companies that do not wish to join due to management issues can join NFT start-ups in 2022. Coincidentally, The New York Times, Licensed Journalist, recently reported se NFT.

Xinhua News NFT fonctionne

In March 2021, New York Times columnist Kevin Roose wrote an article sold in NFT format, worth $560,000 (about 3.5 million yuan). Proceeds from the contest will be donated by a reporter to the New York Times Foundation for Poverty Alleviation.

Each country has the latest news that provides photos, audio, interviews with key images and much more from key events. For example, a recording of the life of the Beatles, a special interview with Mo Yan, the first Chinese Nobel Prize ever recorded, and a photo of President Zhou shaking hands with President Xi Jinping.

The above is not a hoax, some have already turned out to be true.

Currently, recordings of the Beatles interview have been made with NFT through a show called The Voice of Classic Rock Archives (VOCR). The VOCR Archive contains 650 historical and radio interviews, including "virtually all major rock music from 1964 to 2008". They feature special episodes of four Beatles interviews that audiences haven't heard in years.

Jonathan Furstberg, Managing Director of VOCR, said: "The recording of Beatles NFT interviews can continue to be a new medium, and we are excited to see how this new medium evolves," said Jonathan Furstberg, Managing Director of VOCR.

Sports industry: NFTs have become an "add-on" to the club ecosystem.

Price according to NFT: 3179 yuan

Sports is an industry that can generate global exposure, and this is one of the reasons why NFTs are so widely used in the sports industry. People cheered when Liu Xiang set the world record in the 110m hurdles in 12.88 and Kobe scored 81 points in volleyball.

And sports stars are also among the most popular NFTs. For example, King of Fighters Tyson's own NFT sold for $987,000, Warriors star Stephen Curry unveiled new movie NFTs to celebrate 2,974 three-pointers, each NFT is priced at $499 (about 3179 RMB ) and Curry is 100% ready to donate. . profit based. Total revenue was approximately $1.5 million.

In addition to leveraging personal stars, NFTs can provide better connectivity to organizations and fans. For example, AC Milan football authorities have given the owners of some clubs a firm decision with the announcement of NFT. Top clubs like Barcelona and Juventus also used this opportunity to build relationships with their favorite fans.

In addition to organizations, organizations such as the NBA, CBA, and China Football Association can provide NFTs to advertise football matches better. This can have a positive effect on the health of the sport and the ecosystem as a whole.

Domestically, England announced the announcement of the Olympic-themed NFT when participating in the Tokyo Olympics in July 2021, capping the British team's legendary time at the Tokyo Olympics. Previously, the International Olympic Committee (IOC), an international organization, announced that it would publish an Olympic NFT document on the subject of artistic design in the last Olympics.

Video Industry: NFTs have become the "standard" for showing movies.

Price according to NFT: 318 yuan

The film and television industry has been hit hard by the outbreak. "Star Wars," for example, accounts for more than 70% of all movies, mostly offline sales, but the outbreak has affected revenue.

Marvel lance Spider-Man Captain America NFT

As a digital device, NFTs do not require offline selling and have become one of the most popular filmmakers to broadcast channels and financial systems in the face of contagion.

Take the example of the future "The Matrix 4: Reincarnation", the creator Warner Bros. has teamed up with NFT platform Niftys to announce the "Matrix" series of NFT avatar blind boxes. An NFT avatar costs $50 (up to 318 RMB). As the first three seasons went viral, fans paid for it once, earning the producers $5 million (about 31.85 million yuan) in revenue. And the cost is almost zero. This isn't the first time the film and TV industry has tried NFT. NFTs have been released regularly, including the movies "Dune", "Sin City", "The Godfather", "Love Era" directed by Wong Kar-wai, movies in "Our Souls" and the Hong Kong movie "Frenzy" .

In the video and television industry, NFTs have become the "standard" for broadcast operations, allowing some IP addresses to survive the transmission winter.

Music industry: NFTs are part of copyright proceeds

Price based on an NFT: 555 yuan

If the movie industry has made people see interest, music makes people happy. Bach, Beatles, Jay Chou Mayday... Music has the power to heal generations. But if good music is only defined by fame and fortune, it's a bit unfair.

For many independent musicians or recorders, their style only pleases and inspires people. However, musicians need material support and cannot "create with love". For example, New Suit's Peng Lei, who is the director of the famous rock, said directly that he cannot survive with his music and must go beyond the market to support his musical dreams. in reality.

NFTs can be one of the channels to increase revenue.

Rolling Stone announced in March that King of Leon had released new songs in NFT format and sold for over $2 million. On December 21, Japanese music owner Ryuichi Sakamoto, who composed the music for 'The Last Emperor', released NFT's ''Happy Christmas Mr Lawrence'' for 10,000 yen (about 555 yuan), pleasing fans. of music. .

American rock band King of Leon have announced their new single "When You See Yourself" with NFT.

China has begun to prioritize legal protection in recent years. The short period of time does not yet make us aware of legal protections, which are not necessary for innovation and development. NFT is not a panacea, but an additional solution.

Apparel industry: Tsim "virtual sneaker empire"

Price according to NFT: 5000 RMB

From the offline space to the online space to the exchange, the Nike Adi pair has always been on the move.

In November this year, Nike created the virtual world "Nikeland", the first group of brands to enter the "Metaverse". It follows Adidas' NFT series "Into the Metaverse", which was released in mid-December, with more than 30,000 NFT operations, priced at $800 (about 5,000 yuan), and has been removed by satisfied users in a short time. time. On their first try, they hit close to $22 million, which is a lot for Adidas, which has also earned around $500 million in the past three months.

Adi also has three partners: Boring Monkey Yacht NFT Club, Rogue Cartoon NFT and AR company G-Money. They will be placed on Adidas' Metaverse Edge.

Nike seems to be one step ahead of Adidas as the "virtual sneaker empire" is being developed. Not only has Nike created its own Metaverse Studio, but it has also frequently applied for blockchain patents and trademarks. According to a review by the 'New York Times', virtual sneaker maker 'RTFKT' also received a whopping $200 million.

In terms of profitability, the British-born start-up, born in January 2020, sold more than 600 pairs of NFT sneakers in just 7 minutes at the start of the year, generated more than $3 million in revenue.

There are also home-based sneaker designers who started the NFT footwear and apparel company. He set up a studio and worked for companies such as Anta, Byte and BMW during the day and on weekends. Or I work on a design on a weekly basis and advertise on the NFT platform.

Currently, these types of home sports have not announced their entry into the NFT, but industry insiders say that some stores and platforms have already started testing it.

Food and Beverage Industry: Create New IPs and Support the "Spirit" of Consumers

Price based on an NFT: 59 yuan

In an emerging market, fame is "money", which is one of the reasons why domestic and foreign companies have entered the NFT industry.

In December this year, the national car brand "Naishu" officially announced the metaverse IP image "Naishu" to commemorate the 6-year plan.

It should be noted that most of the NFTs announced in China are online giants, and Naixue has become the first mainstream company in China to develop its own digital NFT collection.

Overseas, Pepsi, Coca-Cola, KFC and McDonald's have also launched NFT operations. This heavy consumer's game is the blind box, photos, videos, real stuff... One thing is that NFTs can always break in a short time under the support of type image centenary.

Each type of NFT value also affects the weight in the consumer's mind.

Automotive Industry: Consumers Don't Want, I Can't Have

Cost of one NFT: 0 yuan

The automotive industry is still experiencing the NFT craze.

“NFT is more about the use of technology,” said the CEO of the blockchain company. "Currently, the car owner's driver's license and other documents are all in the control room, and the driver's information is in the hands of the cars." Humans don't have data, and at the moment In the future, all personal data can be stored on a blockchain in the form of NFTs. information. "

Now big cars like Rolls-Royce, Ferrari, Porsche and BMW have entered the blockchain and published their own NFT operations. Rolls-Royce gave the same NFT gift to its owner at the end of October this year to support its upcoming Black Badge design.

Ferrari goes one step further and signs a multi-year deal with Swiss company NFT Velas Network to create digital content for fans. Ferrari is well aware that in the future it will not be able to provide NFT services to consumers.

Even in China, the auto industry has partnered with internet giants to develop vehicles tied to digital NFT collections. Recently, BMW announced a collection of 500 digital models on Tencent's NFT Magic Core platform, and nearly 30,000 people signed up to participate. China's new electric vehicles, Zhiji Automobile and Changan Auchan, were also exported to the NFT sector.

Judging by the behavior of many car brands today, selling NFT products is not their concern. By using NFT as a link, their goal is to create their own ecosystem and attract more consumers.

Business real estate: $10,000 Your virtual home is a natural “billboard”.

Price according to NFT: 60,000 yuan

There are already many groups that buy and sell virtual houses when housing is passed by young people.

In July 2021, the Shanghai couple, born in 1995, purchased a virtual device as their wedding venue. It happens more often. According to NonFungible, 443 virtual homes sold for $5.1 million last week through global virtual platform Decentraland alone. And if you want to buy a house on this platform, it costs between $10,000. Now, Tianxiaxiu home registration company announced Rainbow Universe this year, introducing the different levels of virtual real estate. Company president Li Meng announced on November 18 this year that Rainbow Universe has over 130,000 users.

Now, some real estate companies have also started to refer. On Dec. 9, Hong Kong-based venture capital firm and New World Development Group CEO Cheng Zhigang announced the purchase of one of the sandbox's largest digital plots for $5 million. Zheng Zhigang will showcase 10 major companies in the virtual world, including genetic diagnostics and testing company Prenetics, logistics unicorn Lalamove and tech accessories brand Casetify.

Museum: NFT has become a "new platform" for the dissemination of history and culture.

Price according to NFT: 19.9 yuan

During the global spread, the museum was empty, but the online museum was more affected by the NFT rate.

Currently, 17 museums in China are experimenting with digital devices with AntChain NFT technology. For example, four digital collections created by the treasure of the Hunan Provincial Museum "T-shaped silk painting" made popular through the NFT platform. This allows you to bring old images to life with new technology.

In the second half of this year, the Russian State Hermitage Museum also held an NFT auction and auctioned five world-famous paintings from its collections, including Da Vinci, Monet and Van Gogh.

Industrialization: changes in production, business, competition and other connections

Price according to NFT: 600 million yuan

Artists are still drawing on paper, and as NFT power grows, more and more graphic designers are starting to create their own computer labs.

It has to do with the "crazy" NFT rate now. Digital artist Beeple's painting NFT sold nearly $70 million in March this year, while artist Pak's art project Merge sold nearly $100 million, a price similar to the retail price of Picasso's portraits of the famous Boy with a Pipe. Picasso's paintings were born after more than 50 years, and the birth of NFT has reached the level of world-famous paintings in just a few years.

Currently, online companies such as Ant and Tencent are still the "key players" in NFTs. According to Huxiu's latest statistics, China already owns Tencent, ByteDance, Xiaohongshu, Baidu, Station B, NetEase, etc. At least nine adults on the Internet participated in the game.

A group of art designers have signed a contract with a major website to publish their NFT artworks on the platform. Among them are traditional painters, student artists, painters and photographers.

Through NFT, art industry professionals seek to transform the art form of the art industry, starting with a combination of design, marketing and sales. For example, the first Christie store sold over 100 NFT artworks in 2021, with total sales reaching nearly $150 million, representing 8% of Christie's current inventory in 2021. Currently, NFT manages the sales of the three largest global retailers listed in the competition category.

In 2021, the world has changed, which would have changed most people if their lives had changed with the advent of NFT. In the latest Collins Dictionary report for 2021, NFT was referred to as the single word "Year", hitting the metaverse and cryptocurrencies.

Unbeknownst to us, NFTs await the launch of virtual cars in apparel (virtual shoes from Nike Adi), food (NFT from Coca-Cola McDonald's), life (virtual home from Hong Kong real estate conglomerate New World) and the trips. (BMW Ferrari). , art, other.

Currently, the NFT home business as a whole is 2-3 years behind the United States. Most of the NFT work in the country started in the first half of this year, which also explains the low recognition in Korea. If the law does not intervene, it is expected that the number of NFT activities will increase in the next year and lead to a boom, which also provides an opportunity for many home businesses. In the current A-market integration, NFT strategy products such as Vision China and Tianxiaxiu have already realized the industry's anticipation.

There's no denying that foreign NFTs have burst huge bubbles, and some digital devices appear to be losing tens of millions of dollars to zero overnight. However, not all bubbles are tulip-style bubbles. There are also online bubbles, real estate bubbles and large bubbles. When these bubbles burst, the treasure is thrown away.

In China, NFTs are much more than pencils and commemorative coins. The difference is that the provider is not an organization, but a company or an individual with an independent brand. Musicians, athletes, musicians, journalists, new journalists... in the future, NFT will give you advice as long as people complete their ultimate in specialized industries and attract real people.

This new support will actually meet positive resistance, but beyond this resistance, the performance of various industries as well as human resources as a whole will increase further.

When NFT players receive 6910 ETH

In an industry, facts are rare. The smartest person never wins. In the long run, it depends on human characteristics such as attentiveness, patience, purpose, determination and experience. The simplest is the most difficult.