The launch of the app has boosted the national awareness atmosphere, and the digital renminbi provides advertising opportunities.

It has been a week since the digital yuan app (pilot version) launched on January 4 to major cell phone retailers. The enjoyment of users to download and use is not lost, and the volume of downloading applications from major channels has increased.

As the Winter Olympics approach, the digital yuan is expected to work in time for full support. In the future, in addition to the expansion of industries such as clothing, food, housing and transportation, we will continue to actively pursue the use of the digital renminbi in government work and public affairs. .

App users download skyrocketing

According to data from Huawei App Market, since January 11, the number of digital RMB app downloads exceeded 6 million, but as of January 4, the figure was below 10,000. Download from other channels is also important. The RMB digital app has been downloaded over 760,000 times on the OPPO software store and over 2.6 million times on the Xiaomi app store. The Apple App Store does not provide a download number, but the app has a 4.5 star rating.

The response to users has also been very positive. Some users said, “We are waiting for a big investor scrutiny,” while others are dishonest, “I look forward to when and when the national support lift will take place. "

The simplicity and user-friendliness of the Digital RMB application attracts many users. Some users say "Not very good ads" "Excellent. You can pay offline." At the same time, some users have turned to digital RMB applications, hoping that more vendors will access them. Some users can expect the driver space to continue to expand and adopt the digital renminbi as soon as possible.

Since October 22, 2021, Mu Changchun, director of the Central Bank's Digital Currency Research Institute, has opened a personal wallet of 140 million RMB and a personal wallet of 10 million RMB and a trading capital of 10 million RMB, and increased to 150. million purchases and purchases. that there is an amount. Nearly $620 million. By the end of June the same year, the central bank opened more than 1.32 million digital yuan pilot scenarios, more than 20.87 million personal wallets and more than 3.51 million public wallets, the market value of products Chinese is more than 70.75 million and the exchange value is about 34.5 billion yuan.

Great detail of application scenarios

After many experiments in various fields, the current application of the digital renminbi covers such important aspects of life as "food, clothing, housing and transportation", and the future application space is vast.

In terms of government performance, the Shanghai branch of the Bank of Telecommunications (4.760, -0.02, -0.42%) completed the digital RMB subsidy for service providers in cooperation with the Promotion Center of the employment of the new Shanghai Pudong district and others in progress. It is said to be the first time that Shanghai has paid for the transaction in the form of a digital yuan. The move further improves the digital renminbi application scenarios and offers a new way to monitor financial performance.

The next Winter Olympics should be an opportunity to promote the digital yuan. Xia Qingying, Chief Financial Officer of TMT at Wanlian Securities, said that unlike previous experiences on city driving, the digital Yuan experience at the Winter Olympics is aimed at domestic and overseas consumers and opens up new avenues. for digital yuan cross-trade. . Cross-border and cross-border payment applications will enhance the development of the RMB digital ecosystem.

“The digital renminbi has moved from demonstration to full and in-depth dissemination. In the future, the digital renminbi will be linked with several online sites to provide full payment services to residents for clothing, food and shelter. -China Mercantile Securities Banking Group "It provides services for various activities, such as community security, taxation, health," Zheng Jisha, former nurse.

Understand the basics of business logic

Looking to the future, promoting the digital renminbi in the country is important, but it will still take a long time.

Zheng Jisha said that at present, the digital yuan adopts environmental development, safety and risk management, and management procedures need to be further improved. The opening up of the digital renminbi based on the development of the public financial system and the advanced features and information security of future payment devices are expected to truly benefit the market and consumers.

A user of a digital yuan app operating in Shenzhen told a China Securities Journal reporter that he had downloaded and used the app himself, but had not used it multiple times. use.

Another employee from Shenzhen said he had done several experiments in Shenzhen but did not use a digital yuan. Encourage relevant organizations to strengthen research and advertising, educate the public about the benefits of the digital renminbi, and increase interest in downloading related applications.

Sun Taoran, CEO of Lakala Group, said, “The key to promoting the digital renminbi is how to support the digital renminbi as a new mode of payment. To use the digital renminbi, the key is to convey basic business logic, while following the “hands” of government and business.