A dazzling metaverse product concept that will appeal to consumers?

Thanks to Facebook, the metaverse vision announcement for Roblox has become “This Company”. Dazzling translation and analysis, what do consumers know about the metaverse? What metaverse base material do you need?

Metaverse product form

test concept 1

Provide past experiences to the public and create more interactive conversations in the virtual world as technology continues.The use of material in combination with a variety of technological applications, including AR, VR, MR, virtual composition of content and integration of real-life situations.

test concept 2

It creates a mirror image of the real world based on digital twin devices. A digital twin is a visual representation of the real world in virtual space through the use of all physical models, sensor modifications, and data processing.

test the concept 3

You can digitally print NFTs by creating business-based blockchain technology.Blockchain is an important source of widely used data sharing in many fields and is an important foundation for virtual businesses, where digital writing devices and NFT products have developed.

What content is most interesting to consumers?

Consumers understand the concept of metaverse

Consumers often hear about the concept of “metaverse,” but their understanding is unclear.

How do consumers understand the "metaverse"?

Consumers are diverse and have a unique understanding of the concept of a metaverse. Topics cover "integration, integration, global, virtual" and continue on "technology, space, industry, relationships, people and metaphysics". .

What is the overall consumer rating on our strategy?

By comparing the Concept eValuate test results with the database, it was found that users received a rating of “cost, purchase and test satisfaction” for our strategy, but measured between “truth, trust and satisfaction”. to understand. "

It is difficult for consumers to understand the concept of test products.

Although our theory is well suited to measuring "demand impact", "belief" and "understanding", this is not surprising for the new concept in its babies, but time. What is important is to better understand what consumers really like, to continue to adapt to their application scenarios and product launches, to provide them with better communication, and to expand their capitalization of products in future areas.

in-depth understanding of the concept

Interactive virtual multiplayer world - Metasocial

In the heat map on the right, it can be seen that consumers' preference for the "interactive world of supply" is based on "knowledge, design, personal world response", relationships with others, freedom ", etc.

Real world mirror - virtual purchases

This can be seen in the heat graph on the right. The second idea usually appeals to customers with "virtual shopping, chat, shopping" etc.

Digital collection / NFT-Virtual blind box

Of the three key elements of this measure, the "Digital Collection / NFT-Virtual Blind Box" did not perform well in all measures. Measures of consumer "preferences" and "expectations" are minimal.

How do strategies support business growth?

early adopter

First-time consumers are more likely to try Metaverse products and have a passion for new products.

It's easy to tap into the 'mise en place' and the 'freshness'. The comparison of the different concepts of our product concept showed that the first consumers were satisfied with "read" and "new".

male and female consumers

There are many variations that make a purchase. For women, "trendy" and "immersive experience" are more important, and for men, "fresh" and "value" are more important.

Where is the future of your target?

Innovation is the number one driver of market value.

Almost half (47.3%) of consumers in this survey did not clearly identify the products / brands associated with the metaverse. In the process of innovation, we must focus on the power of our brand. In a process of continuous improvement, the brand is constantly impacted so that it can stay in the minds of consumers for a long time, and it seems to benefit from "a head start" in future business. .

This integration and new concept on the internet sparked controversy around the world, and companies from various disciplines joined in once to seize the opportunity at the initial stage of concept development. This article examines three new products at the start of the metaverse in China, to understand the behavior of real consumers and show that the product can be put into practice through beneficial innovation in the metaverse field.