Are you competing for a new store? The executives of the American tech giant have "jumped" into the cryptocurrency industry.

The website of the Spanish newspaper The Herald recently reported that the blockchain industry, like the internet in the 1990s, is now entering a period of prosperity. The plans are no longer a promise, they are starting to become more accessible to everyone. Cryptocurrency investments went viral, NFTs exploded, and big companies like Sarah Clothing or Nike began to develop services for Metaverse. Everything has become very heavy. This is confirmed by brainstorming from Silicon Valley tech giants such as Facebook, Google, Microsoft and Amazon. Find out how their expertise fits into the content of cryptocurrency startups, NFTs, blockchain or now Web3. The Internet is not controlled by large companies but managed by distribution in the hands of Internet users themselves).

One example is Twitter co-founder Jack Dorsey, who recently announced he would be leaving the company to focus on running Square, a digital payments company that hopes to become a global blockchain grassroots model.

Western media reported that the New York Times recently reported that executives of large tech companies were starting to follow suit. To cite a few examples, Sandy Carter, vice president of Amazon Web Services, announced that she has joined startup Web3 Unstoppable Domains as vice president of outstanding content development in the blockchain domain industry. David Marcus, CEO of cryptocurrency company Metaverse (Facebook), also announced that he will be starting his own virtual currency project. Brian Roberts, rated on Uber's competitive transportation platform, Lift, recently signed at the same company on OpenSea, the business platform for NFTs. In a recent statement to Bloomberg, he said, "It's been a while since I've been really excited. It reminds me of ebay in the mid-90s."

This phenomenon worries companies like Google, which are starting to offer more shares to certain employees. However, many of them don't change their work habits because of payment issues (tech companies often get high salaries), but because they are passionate about the future.

Montece Guardia, president of the Spanish Blockchain Association, which brings together more than 500 stakeholders from several companies, said that despite the growing demand for cryptocurrencies, the technology of blockchain technology, the technology behind cryptocurrencies , NFTs or web3, has grown. In an environment like Bitcoin, the market recognizes its potential. “Blockchain technology has been around for many years now, and work has emerged to support it as we start to tap into its potential, but with more money, especially in virtual payments,” Guardia said. He saw other signs of significant economic development when China announced the digital yuan in 2021 and the European Union's digital euro project was announced this summer.

Another analysis of how the market has grown over the past year is investment by blockchain-based startups. According to CB Ventures, the industry will generate $ 15 billion in revenue in the first nine months of 2021, nearly four times its revenue by 2020.