Why is Nike selling shoes on the Metaverse? Read the Financial Privacy Code below

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Given the market reaction and the interest of other brands, such as Nike, in the metaverse, users seem to have accepted this decision, does this mean that other names can still enter the metaverse ? not really.

Over the past three months, Nike has accelerated the metaverse process.

On October 20, 2021, Nike and Tmall announced the announcement of the Nike Membership Advanced Plan, which will be launching simultaneously in our stores. It is said to be the first time that Nike has incorporated 3D virtual human images into its collaboration.

On October 27, 2021, Nike filed seven patent applications related to virtual devices to protect its major products in the virtual world, and the industry predicted that this decision was the plan to enter the "metaverse". The logo that Nike seeks to protect at this time includes brand labels and advertisements such as "Nike", "Just Do It", "Air Jordan" and "Jumpman", covering virtual shoes, sports shoes, clothing, accessories, football bags, football equipment, etc. . To do. , art and toys.

On November 18, 2021, Nike announced a partnership with metaverse concept game platform Roblox to create the virtual world "Nikeland".

On December 14, 2021, Nike announced the acquisition of RTFKT, a virtual reality brand and NFT print launch product.

On December 17, 2021, Adi announced its first NFT series "for the Metaverse", with nearly 30,000 NFT products released as of the launch date, with sales reaching $ 22 million.

How does Nike enter the signal metaverse of other types of sports? What are the challenges and opportunities?

First, the registry creates problems and must find a way out. Data released by McKinsey in September 2021 indicates:

The time spent by Chinese consumers online is stable. New customers received awards for these types of businesses increased 20%, and operating costs for e-commerce increased 10% over the previous year. Commodities tend to be competitive at lower prices due to rising and falling prices. In the face of the new challenges posed by the loss of income online, effective product marketing will be a low-key option to eradicate the death toll.

The Metaverse was Nike's choice to disrupt the game, but the Metaverse itself had plenty of issues.

First of all, the concept of metaverse is still in its infancy and its capabilities are very broad, and many technologies such as AI technology, blockchain technology, social media are talking about technologies such as AR / VR. and the power of the electricity is still unknown. . Virtual and real businesses still need more time to identify and repair.

Second, it is not clear whether the terminal app associated with the Metaverse was popular, although the combination of the virtual and the real could be realistically created, and if there was a real landing site. .

In addition, the concept of metaverse includes many ideas and plans for the future, and there may be configurations that violate national law or future law, so there is a risk of delay or termination.

Metaverse is immature, why does Nike do it? Why do you need layouts so often and regularly?

Discover the trends of Nike

Whether it's pure material or a combination of physical and virtual like NFTs, when you step into the virtual world people just remember who ate the crab for the first time is that Nike should be the first in the industry and very important. For the company of the future, the brand image and the history of the company are two parts of the story.

The metaverse world as an open and adjustable world will provide users with new experiences.Users entering the metaverse cannot easily browse the content, but stay there, fix it, and do it. They will have virtual characters in the metaverse, virtual social interactions, virtual lands, and virtual costumes. And they will be able to know all this through the use of heritage. Nike and Adidas jumped in early in the game to test the waters and began to carve out the metaverse market, giving Nike a grip on the future.

Raising capital remains the most important objective. As mentioned above, when people enter the metaverse, they need the same relationships, the same clothes, and even the same job in real life, and metaverse product marketing is required to support this content. Nike entered the Metaverse early in order to preoccupy the market by targeting sports that were not in the same place.

Nike has integrated into the hotspot.

Nike has become so popular that it advertises without capital. One of the best internet tricks is to get yourself in the hotspot. Not only does Metaverse Hotspot save Nike money in the market, but Nike fans and others like to know that Nike shoes are sold by Metaverse. It's really smart.

The metaverse is a virtual worldThe product has invested in these hotspots and models, and the growth potential is real.. For example, some retailers have started using technologies such as sim-on/virtual sim to drive sales to improve their customers' convenience.

In April 2021, Chengdu IFS International Financial Center, a subsidiary of Wharf, then developed the first AR navigation system for a major city in Korea, and supported consumers through such business integration in the form of gifts. AR certification and new product recommendations. 157.04% over last year, visitor traffic increased 123.18% over last year, and digital information of new members increased. Construction of new stations and commercial closures with Space Metaverse, up 124.6% year-over-year.

The world is experiencing an oversupply of content, but that doesn't mean everyone doesn't have the time. In many industries, overdelivery has yet to happen and consumers still want key points. If you are in one of these industries, you don't have to worry about the possible future results of disappointment. ~

——Mark Fisher, "6 Secrets That Make Content Marketing Explode"

Pre-layout of the metaverse marketing scenario

The pre-deployment of metaverse by Nike has not only deepened the popularization of the concept of metaverse, but also accelerated the advancement of metaverse.

Although the metaverse cannot be seen in a short time,The initial setup can benefit from this up front and may reduce the cost of entering the metaverse in the future.There are many ways to play the metaverse. Knowing how to use it can improve the user experience and give you two global goals. If you're excited about the future of the Metaverse, of course, the sooner you engage, the better.

In Metaverse, customers can shop and experience in the virtual store, which improves shopping. When a 1:1 slim SKP is developed in Metaverse, customers can experience the concept of visiting the store on the spot, wherever, and they can deliver it to their homes timely after the order is delivered. It is also a modification of the product.

As the metaverse grows, the brand that can provide a specialized experience will have a valuable place in the minds of consumers based on the characteristics that make the world of the metaverse work.As consumers begin to understand the diverse experiences the metaverse can provide, and understand that these experiences will increase even further in the real world, there will be opportunities for brand companies to create new touch content for consumers. consumers while engaging in the development of new experiences. To do

Companies are not obliged to use newspapers or intermediary products, but actively participate in the development of new experiences with consumers.

Pin up:The metaverse is not universal

Nike's recent sale of NFT, a mix of physical and virtual, has been devastating for Nike Baileys.

Based on the sale of NFT products where AD first enters the Metaverse, it looks like the first entry into the Metaverse could prove that this is a good water test. While it doesn't get a good comparison to reality in its bases, it's usually because the audience for the Metaverse is still limited. But there is no doubt that Nike's market share is starting to grow.

Given the market reaction and the interest of other brands, such as Nike, in the metaverse, users seem to have accepted this decision, does this mean that other names may still enter the metaverse? ? not really.

The metaverse is already a very popular place, but its usage is not yet high, the main thing is the crowds.

According to the "Metaverse Global Improvement Report" jointly published by Newzoo Gamma Data, 38% of game users are sure to engage in similar activities, compared to 18% of non-gamers.

It also suggests some of the current Metaverse audience.

The first is that a lot of people still don't understand the concept of a metaverse.

This has led to a slightly stagnant fundamental growth of the current metaverse, the real estate market cannot grow if the public does not follow the pattern, and some industry plans may also be strangled in bed.As a new horizon for virtual connectivity and reality, the metaverse still has a long way to go to reach states around the world.

At this point, high tech vendors are focusing on improving their online business, such as virtual reality, while many big names like Nike and Gucci are deciding whether to sell or give away goods. virtual. In "Metavers".

As blockchain technology develops, virtual devices will look like different products, consumers will be willing to pay a higher price for their products, and virtual devices or services will become more thoughtful.

There is still a long way to go to the real world of the metaverse, but keep an eye out for changes in consumer demand, plan ahead, pay close attention to the use of new technologies and marketing, and operations. Ahead of the start time.