Is the loss of the "metaverse" "immersive platform capitalism"?

The immersion advertised by "Metaverse" is more than consumer quality, but with more technological impact. This is not a question about how consumers use augmented reality, and not an "after humanity" question about how the new technology revolution will promote the combination of human and machine. .

is,What is "immersion": from the brain in the tank to the brain-computer interface

In 1974, the 36-year-old American political philosopher Robert Nozick addressed this question in his masterpiece Anarchy, State and Utopia.

Suppose you have knowledge of machines which will give you all the knowledge you need. The best neuropsychologists can boost your brain and make you feel like you're writing a good book, making friends, or reading an interesting book. And you're still floating in the boat and you have electrodes hooked up to your brain. Do you need to step into the life of this machine and work on your lifestyle?

In a setting like this, Nozick leads the reader to the question: is there anything more important to us than our life experiences? In fact, what Nozick is really doing here is drawing absolute limits (what he calls marginal constraints) of the real life of humanity, against the concept of utilitarianism. As he says, “The question of who we are in the eyes of the vision means little to us unless he thinks of our previous experience. But is it important to us? Is it different?

Seven years later, another scientist, with the help of science fiction, had an idea of ​​the dark, in particular, and more famous than the "technology of knowledge". In Reason, Truth, and History, Putnam lets readers think he was worked on by a bad scientist and took his mind and put it in a dish, but the brain's brain is connected to the computer. Everything seems real, even if it is the result of electrical impulses transmitted by a computer transmitted to the brain. Going further, Putnam imagines the huge idea that all brains are connected to an automated machine and coexist in a nonexistent virtual world. In other words, people can communicate. - Loss of mouth and tongue.

If the above two stories were just the thoughts of scientists, then when Elon Musk started developing a brain-computer interface, these crazy ideas seemed to be "making dreams come true". In fact, the concept of brain-computer interface was already pre-existing and fully commercialized in VR (virtual reality) products driven by the concept of "partner hardware", or "metaverse". . It is also an exchange of human-computer interfaces, neural-computer interface R&D and design and VR series products (mirror glass, headgear, handles and various somatosensory devices) means that the device has penetrated into the human body. The result of this technological change is intended to provide users with an immersive and truly immersive "immersive" experience.

In this year's popular Metaverse Legends, XR-powered "immersion" is a visual highlight. "You can think of 'Metaverse' as using the internet," Zuckerberg said. Similarly, the statement of the Chinese metaverse is separated by the word "immersion". "Creating an immersive virtual social platform", "extended reality-based" technology enables a different understanding of reality and reality What's hard to do is important. Features of 'Metaverse', "etc. Additionally, with the rise of the 'Metaverse' wave, the search for baptism has led to writing-killing, films that have full comprehension, and immersive metaverses influenced by the international law, to extend to all aspects of human life, including embassies, immersive entertainment, immersive education, immersive marketing... People whose brains "immersed" in a bowl of food look like more to one thinks of fun.

So who wants, so as called "flood"? "The dream is uncomfortable", long study "" Network Zone Experience "Michael Zo," Pasfar "of three opera" and opera are only living in a particular house in the city. We learned the work of the written paper before because it is a very long time, and the main points, too keywords, and keywords, and keywords, and keywords, and keywords, and keywords. All this is important. Everything is important. Everything This is fun, to get hurt and people like to enjoy and enjoy dreams. Very virtual, and the virtual will still receive crazy words like this. In the new customer, connecting the user directly to the network from the intersect, and turn heavy, and turn the Spirit free in the final place. The separation of the body of this network is described as "2 days of love" in the text. "So" was called "Understanding" as if the relationship between relationships. Hearts and hearts "and" the way ".

Nozick worries that the "meaning of life" will be affected by "knowledge", so he tries to draw the line of personal freedom. The value of sensual fascination is often a shipwreck of reality. "When you wear VR glasses, you can't see at the same time," Dai Jinhua said in a speech. At the same time, while the protagonists of eye masks (veil of "Watch"), "Ready Player One" (one of the most talked about sci-fi films in "Metaverse" trade to become the saviors and heroes of the Game. world, the slums they inhabit, still slums.

At this point, the tone of protest may not last long. "Immersion is not like escapism, and the metaverse is not like virtual reality. In addition to virtual reality, there are also augmented reality (AR) and mixed reality (MR) technologies , all of which help us all interact and change. Real life." , as Heim said, the ultimate promise of virtual reality is "The ultimate promise of virtual reality is not to control or execute, to entertain or connect words, but to change and return from reality." The separation of mind and body created by virtual reality is integral to the whole process, i.e. the use of technology has contributed to the understanding of the human, and the perception needed to be changed by this technology will eventually correct itself. But this remodeling of reality is by no means an additional "extension" of human intelligence, as some scholars say.

Alipay's new year 5 franchise game: Alipay's Ar interface allows you to watch hexagonal box on the camera. We have to "put the words in words." The given blessing in the inside of the border and receives the gift envelope nude to write 5 "fuka". In fact, such as the work is a technical program for use of the consumer, and is planted for new thoughts. The role of hexagonal fram is the same as "counter" chest-day experience. This allows people to say really as a reality from some placement. "Ar. These rights for other potential potential," in other words, "improve the process of the world. What are we xr while looking at the world? What is Weakness? Who is right? "Internet Immersive will be to make intimate. And it is also the Internet intrusion. The rent is given to the benefits. Is the technological technology to escape from humans, or deeper force?

It turns out that the immersion that “Metaverse” promotes is by no means better knowledge of consumers, but rather has far more complex technical and political implications. It is not a question of knowing how to use augmented reality devices, and it is not a question "after man" of knowing how the new technological revolution can come to favor the integration of the human and the technology. The terminal equipment we use is just the tip of the big business iceberg. The next user-friendly "interface" environment is the size of the computing power, the large amount of data, and the large capacity to support that data, and the uneven amount of power for the user. for. Human-machine relationships are the key to the relationship between the person and the body, the way the person interacts more in the body, and the way in which the discipline of people develops. Therefore, a better understanding of the business model as well as the concept is needed to better understand these processes.

ob,Metaverse: Creating the Platform World

Before returning to political economy, let's return to Nozick's discussion. From a political point of view, Nozick's “experiment machine” hypothesis includes the contradiction of both the laws of democracy and the use of power. As a supporter of Nozick, utilitarianism eliminated the metaphysical notion of "god" and "soul" as previous laws existed, defending morality as a measure of human pain and happiness, and advising on human "happiness" . quantity By the principle of maximization, the ultimate goal of thought is to seek "the highest happiness for the greatest number". So, all liberal scholars fear that this morality, such as "like happiness", leads to self-denial, and that there is no human right. Guarantor. The problem is not that simple.

It was not a solution to "wrong thinking" that led to our liberation, but a new way of thinking that accompanied the economic growth of the 19th century. The 19th century was also the period of the emergence of utilitarianism and the period of great prosperity created by the British industrial revolution which changed the world. Science and technology have been used in the field of politics, and political administration has increasingly become "the art of governing life", erected as a vanguard for the "management of technology". The most famous example is the Panopticon, created by pragmatic designer Jeremy Bentham, which Foucault called a “panoramic installation”. This configuration allows prison leaders to get the most out of their expenses, enabling monitoring from anywhere. It can be seen that the principle of occurrence and maximization of energy consumption is contained in the triangle of power, technology and efficiency.

In a sense, the world we live in today is a continuation of the twentieth century: posthumanism removes the elements of the human body and recreates the benefits of cybernetics as a result. , digitization and control of human quantity permeates every corner of humanity, the 'open panoramic viewing device' pioneered by Bentham was developed for today, and the term 'surveillance capitalism' is an example of the idea that is interesting to explore. capital in this special scene. It was only that the "guard house" in the middle of the prison was transformed by what Putnam called "automatic machines", and the inmates of the prison became the "brain in the bucket "connected to automatic equipment. Faced with 100 years of history of capitalist development, the concept of metaverse seems futile and negative. The 'new' before us is nothing more than a comedy that is repeated countless times.

Whenever capitalization issues arose, new advancements in technology quickly began declaring that "the future has arrived." While the world war provoked by imperialism has not yet disappeared, Gieddes "beyond the age of the steam engine, the age of ancient technology. The age of the steam engine. L electricity, the age of electricity and radium overcoming noise and pollution. " Before he comes. Coming out of the Great Depression, Mumford, a disciple of Gieddes, began to argue that electric power could provide electricity. During the global stagflation crisis of the 1970s, Toffler saw that human civilization had entered the “third wave,” and this time the computer played the role of savior. Thus, they made their debut by changing the concept of "metaverse" introduced in the 1990s.

In fact, home company, which is considered "Yuan to be a matter of this idea, but a concept of new men have experienced the resource for a long time. When the prisoners in the prison in the school district, which technology is the platform. "A marketing market" is the capital platform based on its own format on the new form of new forms of the new year Platform has a different way to make in 19-20 business, and no data directly. Even however, "" "" "" "" "" "For developers, but by the management policy of managing the communication of communication connections between communication and maintained of connection together for the user.

Platforms have always seemed to monopolize due to the "network effect" where marginal costs decline as the number of users increases, and long-term investments in US funds continue to fall. events. “The business management trend that capital has already made is unreliable, just as the status quo of data makes one or more zeros than a medium. . », Intensifying competition between Internet companies. , the investment will inevitably improve management technologies, making the platform intermediary work steadfast. This is why the capitalization of platforms is often qualified as “creative monopolies”.

Due to the monopoly of capital investment and the integration of technology, the spread of technological myths on enterprise platforms has often become an important ideological weapon for the expansion of capital. To re-understand the "reliability" supported by the "metaverse" in the design of the platform's capitalization logic, this technological enterprise that allows people to experience the "confidence" Freedom of mind " is an update and iteration of the Platform Management Technology logo. . . In fact, with the advent of the Internet, the financial potential of "immersion" has been realized. According to Goldhaber, director of "state economics," surveillance has become an important asset in the age data set. This treasure is not in the material world, but in someone else like you. In order to realize the treasures stored in the minds of others, one must be able to interact with others by trusting information. Therefore, Goldhaber insightfully points out that information technology is the use of technology. brothers suffer from disobedience.

With the development of information technology, the use of listening has become possible, and the urge to listen is similar to the human ability to forget, and this can be considered as "only people who can stand. allow us to listen ". Human attention, it must control the human mind. Listening is also a skill, and "immersion" is only about hearing, which means that technology controls human powers of perception. Indeed, when we cannot “call ourselves” on a short video site, our face is called upon by the platform and our needs are transformed into traffic, facilitating distributed communication on the capital platform.

With the expansion of reality, the appeal to the senses will gradually expand from the eye to the body, which means that the technological discipline of the capital of the human body will rise to a new level. The growth of the business platform is associated with the ability to control customer satisfaction, which has led to the development of ways in which human-computer interaction is essential. “As the primary means by which users interact with the platform, interaction is an important central role in the larger ecosystem. Looking at the history of the evolution of Internet companies, it is not difficult to know how each "interface revolution" will lead. It was a whole new revolution in the industry.

Therefore, investments in "metaverse" related industries such as augmented reality and virtual reality are essential for internet companies competing for the viability of human-machine interfaces in the future. The only goal of this platform's investment portfolio for further expansion is to achieve better user experience and stronger monopoly. For example, taking the old company Facebook which changed its name to Meta, before revealing the concept of "Metaverse", Facebook started creating chatbots in mind. Access to marketing and services. , with easy access to the Facebook platform, Facebook's chatbot platform will become the premier interface for online business. "

In other words, the bot dominated chat interface allows users to browse competing sites and search engines and solve everything on the Facebook platform. So when Zuckerberg claims that his Metaverse allows users to “not only see the content, but also what's in it,” you have to understand that this is exactly what Facebook has wanted to do for a long time. Since competition in platform capitalization will ultimately lead to greater independence, it will take a deepening of platforms and users with the metaverse. All of this gives us the worst meaning of the word “immersion”: the inability to save oneself and the inability to stop. "As people demand more and more and even ask to enter these areas, they can get lower and drown or lose control."

When your relatives and friends are all using the same social software, uninstalling the software can lead to loss of contact. And when your boss offers you a job through a platform service, you will lose your job if you refuse to work. In this case, the "voluntary agreement" of the network platform and users will be stronger than the law, which lawyer Feng Xiang called "strong rights". The business community does not have to go through the political process to have a debate and defend the interests of the public, not the internal limits of the public/consumer or understanding of the law. the sense of subjugation is similar to the feudal hierarchy.

Meanwhile, the "two new poor" joined forces with the unique symbols of "one producer and entrepreneur" to make a living using the cybernetic rent of the land, and "pay and rent" the house in the form of money. information to the owner. , dues and "interest" on unpaid labor, which John Dean calls "neo-feudalism." In fact, the “metaverse” can be seen as an enhancement of platform capitalization or “neo-feudalism,” which separates or interconnects platforms by swallowing up all space more generally. The world of human life has been renewed. In short, this is the message of the first big companies to enter the game. “Build your world on the platform! "

Three,xausIt is dangerous to praise the Unknown proclamation and the blitz of public opinion around the metaverse as Facebook only proves that, above all, capital increasingly controls people. Internet platform that strengthens the path of monopoly. On the other hand, other interviews seem to highlight the potential differences with the "metaverse". For example, there is a voice that says, “Like the W3C World Wide Web Standard Protocol, Metaverse must establish a framework that all companies can develop in a collaborative and integrated way.

The key question, however, is who can be involved in building a "general consensus". A legal equivalent in this form is only an expression of will, if the "solution" does not violate the particular rights of the first participant. This is the great alliance platform. Another consideration is the provision of independence in decentralized blockchain technology. “In the world of Web 2.0, digital tools are available through the platform as traffic. In the world of Web 3.0, digital tools are being made. “Thanks to technologies like blockchain, people have their own rights. This radical understanding of the privatization of the data network as "landless owners," as Nozick calls it, and the "acquired" way of acquiring the assets available to anyone in any way anyone can. which may be “preemptive”, and history and reality have once again proven that “decentralized” organizational logic can lead to a redistribution of classification benefits and to vast inequalities. Considering that today's big companies and stars have invested in virtual assets such as NFTs, integration is the way of monopoly, poverty is not difficult to find the headstones of the poor.

None of the above statements are satisfactory, but I do not want to end this statement with a negative eschatological statement. In the face of the increased productivity the Internet has brought, anti-tech playfulness is as blind as almost any tech story. The most difficult challenge is to unleash our true sense of technology. It's not about thinking about "the future is here" as capital building like most people do, but about "derailing" the train of Context: what the protagonist did to the end of Snowpiercer.

How does science fiction think of a world without capital? An "online platform of human freedom" without ads and VIPs will no longer be a utopia because technology has created many miracles that we can never imagine. It's hard to say the internet today would be different if Allende hadn't been killed by the military. Fortunately, at the time of writing, Boric, considered Allende's young successor, is back in the Chilean presidential palace, and unconfirmed news reports particularly underscore fears from the capital, which have affected falling raw material prices. When the cradle of neoliberalism began to shift to the left and the voices of the people were heard again, where would the "metaverse" ultimately take the platform of capital?