Does Wang Xing like the metaverse?

The rise from 11,000 to 12,000 isn't a broken legend created by digital fortunes, but the shift in home business applications involved the "Metaverse" last year.

Roblox's list, the first change in 2021, will allow air to enter China from beyond the sea, and the metaverse industry application has become the standard following large companies. According to Tianyancha, as of December 31, 2021, there were over 12,000 commercial apps in China with “Metaverse” in their list.

The long list includes SAIC, "Weixiaoli", Michelle Bingcheng, Foxconn and other auto, food and manufacturing companies, in addition to Alibaba, Tencent, Baidu, Bytes and other internet giants. Don't follow want to miss the metaverse.

At least in the field, Facebook is the fastest, least passionate, and most successful company in the world. Company name changed to Meta, and stock code changed from FB to MVRS. Company founder Zuckerberg said, “Over the next 10 years, we hope to become a digital business with thousands of people accessing the exchange and making hundreds of millions of dollars.

However, Wang Xing, who said he was curious in the heat,Meet Metaverse, it's very calm. Meituan is not on the list of 12,000 industrial applications.

To realize Wang Xing's dream of "everything in-house", millions of passengers, an army of real estate agents, the team will be webmasters, algorithms and product distribution needs turned black.

Local life on the left, metaverse on the right

Meituan's main plans focus on local life, the immediate, the priority, and the service of the place, but Metaverse appears to be against it.

Metaverse is a manufacturing company designed to integrate into the real world using technologies such as virtual reality, augmented reality, blockchain, and artificial intelligence from the perspective of the public. . World.

Trying to visualize the virtual world "more than the real world" is genetically incompatible with local services which watch the time and see what you get.

Take-out, hotel tourism, and new industries (such as community shopping, instant shopping, and bike sharing, etc.) make Meituan our most important experience. These three profitable projects are able to fulfill the contract is the most important.

Unlike the metaverse, the most important thing is whether you can use technologies like AR (Augmented Reality), VR (Virtual Reality), AI (Artificial Intelligence), 5G (or 6G), etc. It offers users a realistic experience of the virtual world. Based on this, a group of chip, cloud computing, and hardware vendors often need a metaverse to improve their image and ability to deliver powerful tools.

Because it creates another real world, it also transcends relationships, content, and entertainment. Tencent and iQiyi also needed a change, and Spirit also announced a banner titled "Youth Society Metaverse".

The Metaverse creates the skeleton of the virtual world with the technology behind it, making it flesh and blood with meaning and harmony, and supporting the whole world, and finally the purpose of the Metaverse is to "try to finish".

The local Meituan business has been changed by the type of product or service and prompt delivery, as well as how the contract works.

To achieve this objective, Meituan reinforced its capital to complete the contract. This can be seen in the number of passengers, which is the basis for the completion of the contract. According to Meituan, the number of passengers registered with Meituan increased from 2.8 million in 2018 to nearly 10 million in 2021.

In order to deliver everything from food delivery to home delivery of everything (service, 3C equipment, beauty, etc.), Meituan started to focus on a wide range of services from immediate retail to retail. 'expansion of the product portfolio (SKU). From the company's voice to its support, Metaverse's Meituan development is not the best choice.

You need "wheels" instead of "fenders"

The metaverse strategy has given many companies a new story and given wings to many dreams. However, Meituan, who has always focused on landing, needed wheels that could land faster than the wings.

In 2020, Wang Xing said in the interior space of Meituan's 10th anniversary, “In the next ten years, we will increase our investment in technology R&D. technological retail "".

Meituan, whose main business is food processing, has always made people think that science and technology is not as strong as the "flavor of rice", but Meituan's R & D investment is not is not small.

Meituan's R&D investment in the third quarter of 2021 reached 4.7 billion yuan, up 60% from last year. In addition to RMB 3.5 billion and RMB 3.8 billion in recent months, Meituan's R&D investment in the first quarter of 2021 will reach RMB 12 billion, exceeding investment capital by RMB 11 billion until 2020.

According to this calculation, Meituan's R&D investment in the first quarter was 9.3%, higher than the average R&D expenditure of Chinese internet companies.

According to statistics from the Ministry of Industry and Information Technology, by 2020 Korean companies with Internet and related services, large or small, will invest 6.2% in R&D. Meituan's R&D ratios were also higher than those of large companies such as Alibaba (8.4%, Tencent (7.2%) and JD.com (2.3%).

Meituan's R&D capital is high, but still depends on its ability to become a local service provider. Chen Shaohui, CFO of Meituan, said, “Meituan is now using the latest technology to improve the health of its customers.

In the third quarter of 2021, Meituan shipped more than 44 million daily orders. To achieve the performance of the contract, Meituan uses AI algorithms to determine factors such as passenger, weather and route, and the user estimates the delivery time, the delivery time A which automatically dispatches the orders and selects the best solutions is established. .

(Meituan Unmanned Delivery Car Source: Site officiel de Meituan)

Meituan continues to invest in unmanned distribution and now has drones, food delivery companies and storage robots. Wang Xing said that at the time of the outbreak, Meituan had performed a drone test for more than 15,000 orders in Beijing's Shunyi district and a drone delivery test in Shenzhen.

Whether it is a scheduling algorithm or unmanned delivery, the starting point is to improve the level of service of the entire chain and improve the performance of the effort of contractualization in order to improve the offline experience of users. The metaverse-based online virtual is next. He needs a small investment in Meituan.

Who is more important than the metaverse?

Compared to the metaverse height dominance, Meituan has more short- and medium-term issues.

After good defense, elimination remains Meituan's strongest bull. The food industry divide is still strong, but the growth has been very slow. In the third quarter of last year, Meituan restaurant's takeout sales were 26.48 billion yuan, and net profit was 876 million yuan, down sharply from the second quarter's 2.447 billion yuan. CFO Chen Shaohui said the first quarter of 2022 will enter a period of weak demand for cancellations, which will affect volume orders for some.

Meituan also needs to expand its territory as soon as possible so that new businesses can stabilize and end the gold rush as soon as possible. In the third quarter of 2020, the new company recorded losses for the fifth consecutive quarter and revenues of more than 36.2 billion yuan. However, while the value of new businesses steadily burns money, the growth in income of new businesses has been slow, so new businesses are speaking well for the time being. in the future.

In short, the business position of existing companies is stable, but growth is slow and new companies such as Meituan Select, Shared Ride and Meituan Flash Sale are showing promise. Sincerely, to Wang Xing "high-tech equipment". However, new and existing businesses must be able to close the deal offline, and efficient operations have been associated with such nodes: ground push, warehousing and logistics, and station masters.

Meituan's divide is not in the height at which it flies in the metaverse, but in the "depth" of its use of technology that can help improve the quality of services in the village.

In addition to Meituan, Didi, Dingdong Maicai, SF Express and other companies focused on offline contract work, also manage their relatives and trust this expansion. Liang Jianzhang, co-founder and chairman of the board of Ctrip, mistakenly said, “The metaverse cannot change the real tourism and should not change the real search space.

Back in Meituan, Wang Xing may be worried about how to tell the story of "Everything Comes Home" rather than creating a "sci-fi future" which, like his judgment and his attitude, is weak or not affected by his important work. . : "The ultimate goal of technology, however, interestingly, is to work for people's lives."