NFT: "Lord of the Rings" as seen by video game makers

Last December, Ubisoft's highlight was the NFT “Ubisoft Quartz” project. Ubisoft claims that Ubisoft Quartz can provide new information to gamers. Some skin toys and accessories will be sold in small quantities in the form of NFTs. These are not only in-game products, but can also be traded in third-party marketplaces. .

Ubisoft has spent a lot of time showcasing NFT on the official Ubisoft Quartz website, drawing great prospects such as distribution and transformation, but most gamers are not happy with it. The trailer for the Ubisoft Quartz project is now hidden on YouTube, with a few kind words in the video comments section.

(Currently YouTube is hiding a number of likes and dislikes, but angry gamers can still be seen in the comments)

Some readers may not understand why Ubisoft keeps pushing NFT features when gamers are not good. Why has a game developer like this entered the NFT cycle?

In fact, not only Ubisoft but also many existing game companies such as Sega and Capcom pioneered NFT domains into the unknown. From their perspective, the NFTs are like the "Lord of the Rings".

the industry is on the move

First off, let's start with Ubisoft who got into the 3A game on their own and got the hang of it. Ubisoft is the most controversial of all the game developers out there on NFT and has been exploring this place for some time. Ubisoft Quartz was released so quickly that it made everyone feel like Ayu was in a hurry to make some money.

Ubisoft helps and empowers companies with the potential to transform the entertainment industry through a sponsorship called "Ubisoft Entrepreneurs Lab", led by Ubisoft's Strategic Innovation Lab. Ubisoft Entrepreneurs Lab is currently at level 6 and has a number of support projects related to NFT.

(Ubisoft Entrepreneurs Lab, translated as "Ubisoft Entrepreneurs Lab")

In the sixth stage of the project, there is an NFT mobile game "GUILD OF GUARDIANS" where players can turn game props into real results. We provide blockchain related services. ; NonFungible is an NFT information platform that provides users with cutting edge information.

(A big advantage of the GUILD OF GUILDERS homepage is "Players can turn their passion into NFT")

Aleph.im is also part of the NFT project sponsored by Ubisoft Entrepreneurs Lab, and Ubisoft Quartz from Ubisoft has also entered into a partnership. Let people admire Aleph.im, their founder said in an interview: “In the future, most of the big game companies will introduce NFT support in their games. to make the game more fun for gamers.

In October 2021, Ubisoft also invested in famous game developer NFT Animoca Brands. Xiao Yi, director of Animoca Brands, told GamesBeat: “As everyone knows, Ubisoft has been monitoring the blockchain space for quite some time. Many NFT projects have been done through Ubisoft services or acceleration services. . I really understand and invest in the Animoca mode. This is the signal. "

While Ubisoft appreciates the NFT market and plans a lot, it's not easy to see that all of these plans have been made in one place that isn't easy for gamers.

At Ubisoft, not only are game developers paying for the NFT, but many gamers know that we have started working on the NFT or have approved the NFT.

For example, Sega announced in April this year that it would invest in game development company NFT double jump.tokyo and team up to sell NFT digital content using blockchain technology. At the same time, Sega also announced in a statement that it will use this capital to generate NFT content for several IP functions.

And Sega seems very excited about the development of the NFT market. Sega's financial statement explains that the company was able to increase revenue during the recession, and "investing in new emerging markets like NFTs" is one of them.

(This is what the NFT says in the financial statements, but the details show its importance)

For many readers who only focus on single-player games, SE has nothing to do with NFTs, but keep in mind that SE has been dubbed the “mobile game factory” of marketing. SE announced the release of Project NFT on the “Million King Arthur” mobile game series, titled “Asset Million King Arthur” on June 9, 2021.

(The title "Asset Million King Arthur" is very spiritual)

"Asset Million Arthur" provides users with limited NFT stickers, and the sample stickers are drawn by 4-panel designer "Weak Acid Million Arthur" teacher chi ょ ラ ラ ウ ニ ぽ み み. In addition to recording information such as purchase information and having an item history, each NFT sticker has a different design to allow the owner to receive a specific NFT item.

Currently, the NFT products we are talking about are only intended for writing or trading with others, Capcom's NFT project is adding some "playability" to it.

Capcom entered the market early, and after 20 years, in partnership with the WAX ​​blockchain platform, they announced the NFT digital collectible card with the motto "Street Fighter". There are two types of cards: "base cards" and "created cards" which the collector can combine to open a new card. The "house card" was demolished after assembly, adding to the rarity of the card.

Konami, which has made a lot of money from companies such as pachinko, also saw a new venture for NFTs and unveiled the “35th Annual NFT of the Devil” and the “Urban Devil” series as a dedicated success for its 35th anniversary. I know some friends can't walk after seeing 'Devil's City', but they say 'It seems pointless, again' Devil's City '. Thank you. If you would like to purchase this NFT product with the motto “I love Castlevania, you just have to invest”, we encourage you to think again.

Interestingly, this product belongs to "KONAMI Commemorative NFT" series, and we might see KONAMI in the field of NFT in the future.

EA has been very suspicious of NFTs so I haven't seen them start with NFTs yet, but they say they are interested in NFTs. EA CEO Andrew Wilson said on a conference call at the end of the 21st that "content aggregation" will play an important role in the future and that EA should consider ownership eight at the base. . However, he is not dead and added in the conclusion that "it is too early to decide on the type of work".

Take-Two CEO Strauss Zelnick has publicly announced that he believes in NFT. He doesn't understand that everyone believes in physical devices, but he doesn't believe in NFTs. He thinks the only problem with NFTs now is that a lot of people think the cost of NFTs is only going up, not down. This is in line with KONAMI's terms, and many investors should fall for NFTs.

Existing game developers have talked about their work, but NFTs aren't a bad slot machine. Some are happy and some are sad in this new way.

Not everyone can eat NFT.

In this section, we first present the current winners from existing game developers in the NFT market. For SE and Capcom, NFT operations can be described in two terms. it smells really good!

I don't know if the Million King Arthur series is in its new stars, or if NFT is really compatible with mobile games, but SE is very happy with the marketing of "Control King Equal Million King Arthur".

SE announced in its financial statements that the two previous “Asset Million King Arthur” NFT stickers were sold out. At the same time, SE believes that the experimental strategy phase is complete, and NFT is related to its own intellectual property and will move to the industry-wide stage in the future.

The financial statement did not describe what had happened at the "whole industry level" as to whether it would continue to support "Asset Million King Arthur" or use more intellectual property to develop products. NFT. A few years ago, I was excited to sell the Asset Millions King Arthur # 3 stickers, so I think the past will be over. Unexpectedly, the president of SE said in his New Year's speech that NFT's "Play to Get" brand can improve "gamers' tastes and better content than gamers." As the President rises and announces his position, SE behavior for NFTs is near in the future.

(If you go out you can win just keep going)

As far as Capcom is concerned, the NFT “Road Fighter” card has also grown in popularity. According to Dapp Radar, a foreign media outlet, Capcom sold 65,000 packs of NFT cards in 24 hours, and total revenue topped $ 2 million, according to their source.

Street Fighter cards are also popular in the NFT industry. Depending on their rarity, some cards sell for less than $ 1, while others can be broken down to $ 60 and passed into full play.

(Street Fighter NFT cards market share is very good)

After talking about the two most profitable companies, let's talk about the developers whose NFT operations are not performing well.

Sega uses NFTs as a lifeline in their financial record, but NFT performance is really average.

Upon announcing the NFT product, Sega received a standing ovation from Sonic fans. It's also interesting why Sonic fans started this project. We all know Sonic is Sega's mascot and the official Sega avatar is Sonic as well. Fans can easily mistake Sega for launching the Sonic NFT project.

(See details of the tweet Sonic said The Wave is Unfair)

The disagreement of Sonic fans is very simple. NFT projects are not environmentally friendly. Some players said in a statement: "The Sonic games show too many improvements on the players and the environment has been completely destroyed. Just kidding now." "Sonic is a bit of an environmentalist and uses Sonic to join the NFT. I think so."

(World map image, Sega selects Sonic as speaker)

As a result, Sega's NFT operates at a relatively low market cost. If Sega wants to make money from NFTs, he has to work harder.

(Sonic NFT Product)

Surprisingly, the CEO of Sega said at the meeting that he was ready to try working on NFTs, but would not move forward if NFTs were seen as mere financial devices. Although their performance in the NFT market is not very good, I think it is good that business leaders can say that when everyone wants to enter the NFT market.

Sega's situation is nothing compared to Ubisoft's, and the Ubisoft side is so depressing that there's nowhere to talk. Friends familiar with NFT media should know that video advertising for the Ubisoft NFT project has been criticized for audience secrecy as the volume of NFT products is low and staff do not understand how the project will work. However, no one will know that Ayu is still captured by the hometown guild.

French guild Solidaires Informatique criticized Ubisoft's decision shortly after Ubisoft announced NFT, calling blockchain technology "harmful, profitable and harmless." The Guild writes in a statement:

We resist it not because we ignore it, but because we understand it. What NFTs can do is cheat money and take us away from the fun of video games. The so-called “innovation” blockchain only does the same thing with more energy.

While this is the essence of sight, this guild is reporting the problem. Judging by current performance, it doesn't differ much from hardware stores, which are now the most embarrassing place for Ubisoft Quartz.

Although after analyzing word of mouth and marketing of NFT activities by existing developers, some readers are still confused to see that the game is not. Take advantage of NFTs, and game developers love NFTs too. with the model? Or is it true that the gameplay can continue as the NFT says while supporting the project?

The reason may not be difficult, some players answered these questions directly, they started to work NFT to make money.

magie NFT

Recently, developer GSC Gameworld announced that they would add NFT to their own 'Stalker 2' game, causing controversy among gamers, and ultimately decided to step back and add NFT to the game. Then the boss said honestly: "They give money to NFTs."

“Stalker 2 is the biggest and most difficult game we've ever made,” the developer said during a presentation. The game that comes out after a long time, let's improve it. “In short, they hope to receive funding from the NFT to help complete the development of the game.

Special NFT gloves, tattoos, skins, badges, badges, toys and buildings designed by 'Stalker 2', and the naming rules, players really appear in the action played as NPCs, but the development team has reduces the importance of these. NPCs and will not be involved in the main story of Stalker 2. You can see the developers trying to avoid the impact of NFTs on game content, and many sellers of NFT to make money and play. to the game, but have not purchased them yet.

The game shouldn't have anything to do with NFTs, that is the attitude of most players towards NFTs.

Some readers will be surprised, I think NFT on "Stalker 2" is possible. Developers keep making money for developing games, and gamers are getting better games. Isn't that a win-win situation? It's true, but I understand the concerns of the players.

Taking "Assassin's Creed Odyssey" as an example, Ubisoft added an acceleration level pack to the game. Is the game designed for this if players feel the change is slow? Or did the developers deliberately trick players into thinking the change was slow, so they needed a level ball fast? No one can tell.

The NFT product launcher is great, but anyone who adds NFT directly to the game itself, whether it's in Play To Earn mode or in conjunction with a blockchain industry like Ubisoft Quartz, a new business being developed for everyone. In this industry, players are encouraged to buy and sell digital products among themselves, the key is to make as much money as possible and the fun is second to none.

(Axi Infinity, earn money by playing games, more dependent on his family)

This is a concern for gamers, as game companies may change the original game performance rules to support NFT, or even violate the balance of games, such as the micropayment system. That's why everyone rejects NFT too much and wants to put it in the package.

Gamers and game developers have expressed similar sentiments. Game developer @maxnichols sent 20 tweets to investigate the impact of NFT on games. Here are the details:

TVNs have a negative impact on the environment and people.

Games without NFT content are dangerous or similar.

Adding NFT to the game distorts the primary purpose of the game.

Most of the players don't like the model that you win as much as you play.

A game developer at Ubisoft's internal forum, MANA, says he doesn't understand the old problem that the technology has solved.

For gamers and some game developers, adding NFT to their games is a foolish move, but from a business perspective, there is no guarantee that many games will be sold each year, despite the time-consuming upgrades. individual players. The game has been around for a long time and the development cost is enormous. In order to get money or make money, we are trying to sell hard krypton gold, time goes by and make the game a game with resources. Resistance is real, that's the magic of NFTs.

No one knows how good the game alone will be in the NFT right now, but as long as there is a lot of money to be made there will always be sports companies like Gollum chasing the game "The Lord of the Rings" . NFT.

Siv:

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The Ubisofts NFT concept has been criticized by French professional associations as unprofitable, expensive and harmful.