Are you excited to show off the Metaverse in 2022?

金色财经 view 34606 2022-1-11 15:59
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“Metaverse” was selected as one of the Korean Language Center's “Top 10 Internet Search Concepts for 2021”, enough to recognize Metaverse's reputation in 2021. What is the transition to the 2022 show?

1. Many Internet giants are setting up their own metaverse.

At the end of 2021, we will see the BAT army.Baidu launches the first Korean metaverse product "Sirong",Baidu Vice President Ma Jie said, "Xi Rong" is based on Baidu Brain's ability to improve vision, speech and natural language understanding and the power of Baidu Smart Cloud. Up to 100,000 people can enjoy the same screen and “10,000 speakers”. level "Restoration of real sound effects."

Baidu, the national internet leader, can be expected to lead the way in the development of metaverse products, and these models will not be strong even by 2022. Tencent Social Gene may come with some surprises. Of course, Port B, a two-way gathering place, has already put its efforts into its own metaverse name, “High Energy Chain,” and that would be an interesting story. .

So who would be the second metaverse product that could be suitable for 100,000 users is more of a dream.

2. The virtual reality industry is booming and home hardware companies are emerging.

Now in VR, Meta's Oculus VR products hold the largest market, monopolizing most of the private market products.

Sales of consumer VR headsets are expected to reach 12.5 million units by 2021, according to research firm Omdia. In China, from January to September this year, VR headset shipments increased 28.9% year-on-year, and the VR industry's share exceeded 30 billion yuan.

By 2022, the size of the virtual reality market is expected to reach a new level and it is likely that it will continue to double its growth rate. This year, it is expected to be released in 2022. Our own hardware products will either change the current market or help home hardware companies enter the market.

3. Advanced AR equipment may become popular in 2022.

Unlike the rapidly growing VR headsets, AR devices have yet to be approved. Currently, the most developed product of AR devices is Hololens released by Microsoft in 2015 and Hololens 2 after that, but the price is estimated at 20,000, which really wins most people.

so,There has always been a difference between AR hardware and mainstream AR hardware.,However, this year, many companies focusing on this difference announced a device called AR glasses one after another before this new method.

Consumer grade AR products will continue to be the next generation of smart wearable devices after the smart face, and many famous companies such as Meta, Xiaomi, Huawei, and Apple have announced the AR glasses, and they are due in 2022. , there is reason to believe that AR glasses will continue to be the hot new product in 2022, as the field of AR glasses will lead to a competitive market.

4. Metaverse introduces new business and an entry into the theme.

This year, many well-known companies have entered the transition, which has given rise to a metaverse discussion. The metaverse can interfere with the metaverse. By connecting your own business, a layer of business is born that brings new vehicles to the brand or the metaverse product market.

Nike, for example, created the virtual world Nikeland out of its metaverse Roblox gaming platform, allowing many players to create and play for it. Brands like LV, Gucci, Nike, Adidas, and Pepsi have made a lot of money trying out digital tools like NFTs.

Virtual idols include Ryu Ye-shi, a virtual beauty expert who captures demons, a virtual girl group created by A-Soul, and AYAYI, the first VR person in Korea developed by Ran Mai Technology, popular on the internet. . After gaining enough fans, they can engage in industries like product marketing and advertising like true idols. Virtual Idol has created a proven and mature marketing experience.

In 2022, more and more Metaverse markets will emerge and more companies will use the Metaverse to promote themselves.Metaverse trading will gradually become a vital support avenue.

5. Rise in applications for metaverse applications

2021, the first year of the Metaverse, can be thought of as the year everyone stood up. Returning a wide range of skills and knowledge, the demand for jobs related to Metaverse will increase further.

On the other hand, hardware and software R&D in the metaverse requires a lot of investment in technology, and the network integration that supports the metaverse also needs to be extended and developed. , the demand for modeling virtual characters in the metaverse will also increase.

Meanwhile, just as smartphones develop new features such as in e-commerce that were not previously available, Metaverse will also develop new business models and business models, and new tasks related to Metaverse may occur as well. Pregnancy as needed. 2022 is set to be the year of the expected explosion in Metaverse technology.

6. Metaverse applications based on the Ua raws li blockchain

As a new network technology in the past decade, blockchain can provide a decentralized and reliable internet network that cannot interfere with data and cannot be used by content in need.

This way, the metaverse does not have to worry about governance and interference from a central organization, and the members of the digital assets in it are the owners of the assets as well.

Therefore, Metaverse virtual assets are very important,Blockchain-based metaverse applications are also accepted by traditional businesses.

For example, Adidas has partnered with the US-listed Crypto exchange, Coinbase, and the Sandbox blockchain metaverse app to create the Metaverse brand. PwC also announced its opposition to Metaverse by acquiring the Sandbox virtual plot, which plans to build a Web3 advisory center to support the new services.

Another example is Sotheby's, one of the world's largest retailers, which created the iconic London New Bond Street gallery on its Decentraland blockchain app metaverse. , and the Metaverse Embassy will become an agency to promote bilateral relations with the government.

Today, more and more reputable organizations and organizations are recognizing the unique advantages of the blockchain metaverse, and in 2022 there will be a living event with more reputable competitors accessing blockchain metaverse applications.

7. The metaverse guides laws and regulations.

After a period of metaverse growth last year, the industry has started to take hold,Metaverse plans to introduce legislation in 2022.,Some changes may occur due to specific Metaverse rules, especially if certain listed companies violate the Metaverse hype. After all, most people still "struggle" with the metaverse.

At the same time, we can see some regulators starting to focus on the long-term value of the metaverse and providing support for regulatory management. In particular, at a recent business meeting of the Shanghai Municipal Party Committee, on issues related to the metaverse, it was clear that companies should take measures to support research on the platform is important for the interaction between the virtual world and the real world. . Excellent and timely layouts and clippings. Maybe 2022 will be like this.

8. Investing also speeds up the metaverse process.

As a new opening, the Metaverse will attract capital for active use into this blue ocean. However, the metaverse is ocean blue as many cities are aware of the huge potential of the metaverse by 2021, but mainstream time is also approaching, so the capital will be fierce competition for the metaverse structure. This blue sea is coming soon.

Competition at this time is a matter of strength and courage, and slow investment will be unfortunate in this competition.

There are a lot of things directly related to the Metaverse,such as AR / VR hardware manufacturers or startups creating AR / VR applications., or content platforms / traffic portals focusing on the metaverse industry will face increased competition for capital.

However, in the end, the metaverse is a new direction, and that direction changes and repeats itself. It is also necessary to measure the smell and reaction rate of the capital, and it is necessary to track the improvement of the ecosystem of the metaverse.

9. Online office transfer to Metaverse Office

Due to the impact of transmission, many companies have now made the switch to working online and can use tools like online chat and online collaboration to create their work. However, the existing online office cannot resolve all issues, and some of the issues that need to be addressed directly need to be addressed by Metaverse.

AR / VR virtual conferencing and virtual collaboration software can offer similar benefits for face-to-face conferencing, and with the advantages of certain tools, in certain specific circumstances. , such as design discussions, can achieve better face-to-face communication. maybe.

The Facebook company has already made changes as Meta encourages virtual meetings in VR. Currently, Microsoft is the leading AR company with the highest number of desktop users, and also supports the level of virtual desktops.

In fact, some companies have already tried to integrate virtual reality devices into the office, for example, Accenture purchased 60,000 Oculus Quest 2 headsets for new employee training in October of this year. It is believed that by 2022, when AR / VR devices become popular, it will become a new fad for businesses to support the use of AR / VR desktop headsets.

10. Pre-industrialization of the metaverse production points

As mainstream AR / VR device products become more and more popular,Being an integral part of AR / VR terminals,With tens of millions of users already, a lot of things can be done.

The strong growth of AR / VR devices also indicates that the market is growing rapidly, but now Metaverse features such as AR / VR graphics, AR / VR games, virtual developers and virtual characters are not enough. New business models have emerged from these scenarios including AR / VR video marketing, AR / VR arcade games, virtual reality, and virtual presentations.

Currently, the content of the metaverse is minimal and most of the details about the startup can be found in basic research, but that's because the industry is dealing with such metavers. As AR / VR was not measured until the popularity of the Metaverse, and the business environment is not taken into account, the content is still small.

After the collapse of the Metaverse in 2021, more companies and investors will realize the potential of the Metaverse, and over time, AR / VR devices will gradually unleash its power, it will support more expert content and more. 'professional experts. In order to create rich content for the Metaverse, companies poured it into the Metaverse, creating the business of producing early Metaverse content.

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