Nike opened its flagship store "Metaverse" with extensive experience. "Is it correct?"

Hotspots have always been the fastest growing commodity.

"-Yo Bro, I love Nike shoes on foot, where would you buy them?"

"-Nike Metaverse flagship store."

The two cubes traded new fashion tips on the Roblox gaming platform. The biggest event in the metaverse is the announcement that Nike has announced Nikeland, Roblox's huge virtual store, where everyone in the game can actually wear Nike.

Always availableIn the new Nike virtual world, in addition to in-store shopping and dressing with a variety of bespoke Nike items, you can play a variety of mini-games and even create your own interactive mini-sports gear. . stratagem.In Nike media, the construction world is very cartoonish, with courts, volleyball, tennis, soccer, athletics, and sci-fi Nike stores with the large Nike logo floating in them. tunes.

Photo source: Nike official website

Nike says it took inspiration from the design of Nikeland interiors and facilities straight from its headquarters in Nike, Oregon, United States, which can be described as Nike's grand headquarters in the world. virtual. The main theme of Nikeland is “Dream it”. Do it. We want to extend the limits of the virtual goods market with “Play It”.

After seeing Nike test across borders, I decided to give the Silicon Stars a try for myself and see what the virtual world looks like.

First Nikeland experience: Parkour, Shopping, Parks ...

Before I get into Nikeland on my own, I must say that the “Customer” images on the Nike website are always very appealing.

The colorful animation design is full of youthful essence and the house is designed with a futuristic feel, while combining parkour and dodge games, it looks like a fun virtual adventure.

Next, let's open Roblox, search for Nikeland, and enter the "Seller Show" link.

First, let's take a look at various mini-games. When you enter Nikeland, the rules of the game will be explained to you in advance, which means that you can earn gold coins by playing various mini-games around the world. Many Nike equip them in the virtual store.

After entering the game,There is parking on the doorstep where you can choose from a variety of mini games such as Lava Parkour, Trampoline, Dodgeball and more.. But after choosing Magma Parkour, the Silicon Stars always lose and the game always ends before it begins. Unfortunately, after completing this little game, the options for other mini-games are gone and Silicon Stars must travel the world on their own.

If you come to the tennis court, there are a lot of trampolines with the Nike logo on the court, you can jump, but you don't know the meaning of the jump. a

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When I got to the road and answered it was like running away, but after running for a while I was alone on the road and had no time, no end, no beginning. . Weather awareness to "Run with the wind, freedom is the direction".

As I was running I noticed a ski resort in the distance so I ran and looked around. I thought I could get on the sled, but couldn't push for long, so I had no choice but to pick up a small ball and throw it.

In addition,Most sports and athletics are in the same situation, there is interactive play, but there is no access to the rules of the sport, and there is no competition and sport.

The two little games that I encountered best in my previous experience with the Silicon Stars were mostly flag races and climbing the Nike Wall as the rules and gameplay were obvious. For example, in a race you can cross 40 small Nike flags with speed and earn gold coins for completing.

The Nike Wall needs a little jump from the top of the Square Nike Wall to reward you with great performance and consistent functionality. The blocks change during this process and players need to know the time and go back to zero if they are not careful.

In addition to these little games, the Silicon Stars also visited the Nike showroom in the center of Nikeland.Upon entering the store, you will be greeted by a virtual clerk and given a complimentary hat and backpack. On both sides of the Nike clothing collection, click Force, Nike Blazer, Air Max and other Nike shoe collections for detailed information and prices of all clothing and footwear.

You will have to spend a few hundred gold coins to buy clothes and accessories, and gifts to buy shoes. You can earn gold and prizes by playing Nike around the world and unlocking secret roles. The whole store is not that big, but there are a few search areas, where you can jump up and down, and in the hidden area, you can find the Nike shoe store waiting to open.

Finally, let's talk about Nike about the importance of allowing players to create their own mini-games.You can create your own design using blank templates in the game design or use the many site templates provided by Nike.Then, as a template, use the small amount of gold you received from the previous game to purchase items. This process is too complicated and takes too long to do on a cell phone, so Silicon Stars couldn't make a mini-game on its own yet, and interested friends can try it out for themselves.

Take the first step in transforming the metaverse, but only the first step

Considering the hour-long experience of Silicon Stars, the so-called Metaverse desktop space that Nike created this time around has its pros and cons.

The good news is that Nikeland is fresh and rich in content.In addition to a mix of sports and mini-games, this virtual world creates shops, parks, beaches, small parks, information tables and more. ., When you are tired of playing, you can sit on the swing, go to the lounge chair on the beach or go to the market. The Nike shadow is engraved all over the world, making you feel like you are in the Nike world.

Additionally, Nikeland tries to mix up a variety of metaverse elements.Examples include social interactions, such as the interaction of virtual devices and offline devices, and open gameplay that allows users to create their own games.The world will always be connected to the real world, for example, during the winter there will be a rainy season, the lakes will turn to ice, and the old pool will turn to ice.

However, Nikeland isn't as fun as it should be, and there's still a big difference between buyer and seller.The biggest problem lies in the rules on which the virtual world works.

For example, it does not specify or show how many minigames need to be created or space entered. Players are confused and have no goals after entering, do not know how to enter or how to win. As another example, it is easy for users to get frustrated with self-linking because there is no clear information on how to access their own pages and campaigns, and can lead to how open and functional content is created.

Overall, Nikeland is still a great place for kids and young people who are passionate about Nike. Even the cloud, Nike, can only be found here.

The Nikeland appears to be falling apart for the time being, but optimism for the future remains bright.For example, many Nike products can be placed on a shelf and connected for future use. For example, NBA virtual games, Super Bowls, etc. will be included.

For example, analysts at Wall Street investment bank Guggenheim recently selected Nike as the "preferred stock" for 2022, saying, "Nike is opening company history soon." digital use ”.

The metaverse is on fire and the fashion fads are gathering to bring down the hotspot again.

However, it's no surprise that fashion brands have pushed hard in the metaverse.Because it's the fastest every time a new idea emerges in the tech world.

Around 2016, when the VR / AR craze took hold, Nike, Adi, Gucci, Givenchy and others started launching VR products at the same time. And because the wave of the metaverse craze is so intense, this species won't be abandoned. In addition to Nike, other fashion brands that have tested the world on the incomplete Silicon Stars database include:

Burberry

Last August, Burberry partnered with Los Angeles-based video game company Mythical Games to develop a limited-edition Blanco NFT virtual shark doll in the open-world game "Blankos Block Party", at a cost of $ 300 each, limited to 750 coins. The result is advertising and sales in 30 seconds, with the cheapest Burberry doll now priced at $ 1,000.

burberry shape

Ralph Lauren

On August 25 last year, he announced that a 50-piece virtual clothing series had started partnering with virtual reality company ZEPETO and launched new favorites such as Ralph Lauren Coffee Shop and Ralph Lauren Madison Avenue, the game's flagship store. At Christmas, Ralph Lauren opens the "Spring" world in Roblox where he can skate with friends, visit the Polo store, brew his own cup of hot chocolate at Ralphs Coffee, and decorate trees. of Christmas.

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In September of last year, clothing brand Vans launched the virtual skateboard-themed world "Vans World" on the Roblox platform, where users can purchase their favorite skateboards and sneakers from within. the game., practice their skateboarding skills and play with friends. With the road.

Balenciaga

In September, Balenciaga designed the costumes for four characters from the Fortnite movie, which players can pay using the Fortnite currency "V-Bucks".

Gucci

Gucci is announcing a two-week virtual version of Gucci Garden used by Roblox on December 9, 2020, allowing users to customize their avatars, purchase special digital gadgets, and instantly try out this Zepeto virtual reality product sale.

Adidas

Adidas announced the NFT “Go to Metaverse” series early last month and released a total of 30,000 copies. Released within hours of its release, the collection sold out and sold for $ 20 million.

As a result of the fashion rush into the Metaverse, the flames of the Metaverse can be seen to begin to spread to food, clothing, housing, and human transportation during the early days of sports socialization. Today, digital abstractions have sold for a million dollars, artificial turf has burned more than property prices in Beijing, and luxury has started to fill up. "Right now?