Are NFTs only miniatures? They've already started hiring boring monkeys.

Get up and wash, get dressed, go out with headphones, go for coffee, turn on the computer, take notes while listening to music and see the face of “Bubble Radio” party.

Like almost everyone, every day is the start of the red light (BAYC) # 4593.

On December 17, 2021, an article titled "Nike, Adidas, Curry and Small" was posted on Trend Media Complex's Chinese public account with the registration number: BAYC # 4593. Available in the virtual world, this image has appeared for all to see as a publisher, and his hip-hop background and knowledge of trendy music and themes make him his first boring monkey job.

Complex, the world's most experienced trending medium, has 5.57 million YouTube subscribers and 10 million Instagram followers. In our hottest line, SNEAKER SHOPPING, you can invite any star you can sign up for to perform. And Complex China, which will be announced in 2021, may hire one of the most popular NFTs, BAYC, as a news consultant.

Just a few months ago, Trend Media's virtual monkeys confused or even joked about most people. Today, Steven Wang, president of fashionable news company Complex Chinese, told Rhythm, "BAYC # 4593 is the most profitable Complex Chinese employee to hire in 2021."

From cultivation to harvest

BAYC # 4593 "Join" A few months ago, a wave of NFT touched the globe, avatars, digital signals and metaverse. The words seem irresistible to everyone. Like 37 years ago, Michael Jordan marked the start of the sneaker race by wearing the original black and red Air Jordan 1 loaf of bread in-game. Today, Curry bought the virtual red for $ 180,000, Nike acquired the crypto streetwear brand RTFKT and Adidas also launched the Into The Metaverse series with BAYC, gmoney and Punk Comic.

Around this time, people who spoke of "pillow" and "flying line" began to change their avatar to speak of "laser eyes" and "red". Athletes really improve the visual effects in their homes to play NBA Top Shot. The BE @ RBRIC toy collection wants to “put” the big device in their phone. The news after the news seemed to indicate that the birth of the NFT was a cultural divide.

“The only downside is that NBA players or the best sports players and artists have enough access to the NFT room to show that this pattern cannot be stopped and the goal,” Steven said.

Steven has many fellow writers who are new to digital art, and NFT can help them identify intellectual property and trace its history. While a lot of people think NFT affected the sneaker or collectibles culture, from Steven's perspective the difference is real and NFT has been a big help to them. He thinks, "According to the new culture, NFT is like the sneaker culture in some ways. Everything is very creative."

Collectibles with social capital

According to Steven, creativity is not only creative and self-created, but also a culture that stems from its past. At the same time, Web2.0 has shifted the work of "sharing" from offline integration to mobile, and the community of the capital has become an important force, even if it is a sneaker. or NFT.

The culture of sneakers has moved from the stadium to the streets, from packaging and comfort to fashion and clothing, casual accessories. A year ago, when artist's work Beeple's Everydays: The First 5000 Days NFT went up for auction at Christie's, it sold for $ 70 million, making it a hit with everyone. world. However, no one thinks that the current amount will be the exchange rate of the BAYC Avatar series for a week. Young people have "encrusted" themselves on Weibo, Moment and Xiaohongshu, how difficult it is to record the most important life in our sacred space of avatar, nickname and profile. Creativity is unleashed when NFT avatars can solve some of these problems.

(Daily: first 5,000 days)

Since its inception, Complex China has focused on young people from all over China, paying special attention to all aspects related to youth. Regarding the value of NFTs, Steven understands: “NFT is considered by many to be a genius, but obviously it is also an individual asset in the community. An NFT means that their interests, outlook on trends and, of course, their finances, circumstances, accessibility, and cultural sneakers are similar. "

At the same time, Steven also believed that NFT avatars were the appropriate model for expressing tastes and status, and for increasing practice. But NFTs can say more.

From social investment to digital identity

In the real world, car games, fashion games and limited edition sneakers represent youth, fashion and taste. While budget products can make it easy for you to find mates like Mind, athletic fashion doesn't necessarily affect character behavior. In the same virtual world, people party on virtual lands, use their avatars to represent themselves, and have access to their favorite communities. However, avatars aren't the only golden rule in the virtual world. Events and descriptions are the necessary process in investing in digital personalization.

"It can be any type of digital IP, like music, videos, memes, or past experiences. There are many ways to share with friends and express yourself," he said. added Steven.

The benefit of purchasing NFT avatars is that it provides you with a personalized portfolio, which you can use to develop your ENS brand, Mirror products, and OpenSea collection products. The entire chain material creates its own digital identity. So when BlockBeats explains why the Chinese "hire" monkeys rather than "buy" BAYC monkeys, Steven responds:

“We don't buy talent. We always believe that creativity cannot be bought. We are always trying to find creative people or things. All we can do is engage with them and help them develop their knowledge. "

In his view, BAYC, Crypto Punks and many other NFTs are culturally viable, and their most important role is to bring good ideas to the world. And the Chinese have always been at the forefront of culture, striving to find new ways.

People often think that NFTs and Metaverse are objects of the future and if they hang on, they will miss it. In fact, boring, red jobs aren't part of the metaverse.

As Shaan Puri tweeted about his understanding of the Metaverse, he thought the Metaverse or the virtual world was a time, not a place. When the value of digital life exceeds physical life, a significant part of life becomes digital. Work has shifted from makers to online conferences, from friends in the community to internet enthusiasts, and kids are playing soccer and volleyball in action. Now people are paying 50% of their attention to cellphones, and when that number hits 90% per day, it could be the start of a transition, where virtual life is more important than real life. People don't know what you look like in the real world, they care how you tell your story in a virtual network.

Virtual and realism are never two worlds equal, and the ingenuity of NFTs brings digital symbols to life. Not just a million avatars like BAYC # 4593, but the history of hip-hop, a unique way of speaking, a love of fashion, and good writing is the real reason the monkey is so boring. position.