How can 10 metaverse trends in 2022 change our lives?

金色财经 view 63271 2022-1-11 14:50
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“Metaverse” has been selected as one of the “Top 10 Internet Terms in 2021,” which will list all Metaverse names in 2021. Report?

Many adults online post their own metaverse.

At the end of 2021, we will see the BAT army.Baidu launches the first metaverse product in Korea, "Sirong",Baidu Vice President Ma Jie said, "Xi Rong" is based on Baidu Brain's ability to improve vision, speech and natural language understanding and the power of Baidu Smart Cloud. Up to 100,000 people can enjoy the same screen and "10,000 speakers". level "Restoration of real sound effects."

Baidu, the national internet leader, can be expected to lead the way in the development of metaverse products, and these models will not be strong even by 2022. Tencent Social Gene may come with some surprises. Of course, Port B, a two-way gathering place, has already put its efforts into its own metaverse name, “High Energy Chain,” and that would be an interesting story. .

So who would be the second metaverse product that could be suitable for 100,000 users is more of a dream.

The virtual reality industry is booming and home hardware companies are emerging.

Now in VR, Meta's Oculus VR products hold the largest market, monopolizing most of the private market products.

Sales of consumer VR headsets are expected to reach 12.5 million units by 2021, according to research firm Omdia. In China, from January to September this year, VR headset shipments increased 28.9% year-on-year, and the VR industry's share exceeded 30 billion yuan.

By 2022, the size of the virtual reality market is expected to reach a new level and it is likely that it will continue to double its growth rate. This year, it is expected to be released in 2022. Our own hardware products will either change the current market or help home hardware companies enter the market.

Advanced AR equipment could become popular in 2022

Unlike the rapidly growing VR headsets, AR devices have yet to be approved. Currently, the mature product of AR devices is Hololens released by Microsoft in 2015 and later Hololens 2, but the price of around 20,000 yuan often makes people dissatisfied. .

so,There has always been a difference between AR hardware and mainstream AR hardware.However, this year, many companies focusing on this difference announced a device called AR glasses one after another before this new method.

Consumer grade AR products will continue to be the next generation of smart wearable devices after the smart face, and many famous companies such as Meta, Xiaomi, Huawei, and Apple have announced the AR glasses, and they are due in 2022. , there is reason to believe that AR glasses will continue to be the hot new product in 2022, as the field of AR glasses will lead to a competitive market.

Metaverse brings a new venture to the theme.

This year, many well-known companies have entered the transition, which has given rise to a metaverse discussion. The metaverse can interfere with the metaverse. By connecting your own business, a layer of business is born that brings new vehicles to the brand or the metaverse product market.

Nike, for example, created the virtual world Nikeland from its metaverse Roblox gaming platform, allowing many players to create and play for it. Brands like LV, Gucci, Nike, Adidas, and Pepsi have made a lot of money trying out digital tools like NFTs.

Virtual idols include Ryu Ye-shi, a virtual beauty expert who captures demons, a virtual girl group created by A-Soul, and AYAYI, the first VR person in Korea developed by Ran Mai Technology, popular on the internet. . After gaining enough fans, they can engage in industries like product marketing and advertising like true idols. Virtual Idol has created a proven and mature marketing experience.

In 2022, more and more Metaverse markets will emerge and more companies will use the Metaverse to promote themselves.Metaverse trading will gradually become a vital support avenue.

Soaring demand for jobs related to the metaverse

2021, the first year of the Metaverse, can be thought of as the year everyone stood up. Returning a wide range of skills and knowledge, the demand for jobs related to Metaverse will increase further.

On the other hand, hardware and software R&D in the metaverse requires a lot of investment in technology, and the network integration that supports the metaverse also needs to be extended and developed. , the demand for modeling virtual characters in the metaverse will also increase.

Meanwhile, just as smartphones have created unprecedented new features, such as live e-commerce, Metaverse will continue to drive new business and industry trends, and many new Metaverse-related projects will take place as well. Pregnancy as needed. 2022 is set to be the year Metaverse technology is set to explode.

Ua raws li blockchain-based metaverse applications

As a new network technology in the past decade, blockchain can provide a decentralized and reliable internet network that cannot interfere with data and cannot be used by content in need.

This way, the metaverse does not have to worry about governance and interference from a central organization, and the members of the digital assets in it are the owners of the assets as well.

Therefore, Metaverse virtual assets are very important,Blockchain-based metaverse applications are also accepted by traditional businesses.

For example, Adidas has partnered with the US-listed crypto exchange, Coinbase, and the Sandbox blockchain metaverse app to create the Metaverse brand. PwC also announced its opposition to Metaverse by acquiring the Sandbox virtual plot, which plans to build a Web3 advisory center to support the new services.

Another example is Sotheby's, one of the world's largest retailers, which created the iconic London gallery New Bond Street on its blockchain app metaverse Decentraland. , and the Metaverse Embassy will become a venue for activities that support bilateral relations with the government.

Today, more and more reputable organizations and organizations are recognizing the unique advantages of the blockchain metaverse, and in 2022 there will be a living event with more reputable competitors accessing blockchain metaverse applications.

The metaverse guides laws and regulations.

After experiencing a metaverse growth boom last year, the industry has started to take hold,Metaverse plans to introduce special legislation in 2022.Some changes may occur due to specific Metaverse rules, especially if certain listed companies violate the Metaverse hype. After all, most people still "struggle" with the metaverse.

At the same time, we can see some regulators starting to pay for the long-term interest of the metaverse and providing support for regulatory management. In particular, at a recent business meeting of the Shanghai Municipal Party Committee, on issues related to the metaverse, it was clear that companies should take measures to support research on the platform is important for the interaction between the virtual world and the real world. . Excellent and timely layouts and clippings. Maybe 2022 will be like this.

Investing also speeds up the metaverse process.

As a new opening, the Metaverse will attract capital for active use into this blue ocean. However, the metaverse is ocean blue because many cities are aware of the huge potential of the metaverse by 2021, but mainstream time is also approaching, so the capital will be a strong competition for the metaverse structure. This blue sea is coming soon.

Competition at this time is a matter of strength and courage, and slow investment will be unfortunate in this competition.

Many companies directly involved in Metaverse, such as AR / VR hardware manufacturers, startups building AR / VR applications, and Metaverse-focused vehicle content / portals platforms, will face more capital-intensive competition.

However, in the end, the metaverse is a new direction, and that direction changes and repeats itself. It is also necessary to measure the smell and reaction rate of the capital, and it is necessary to track the improvement of the ecosystem of the metaverse.

Transition from the online office to the metaverse office

Due to the impact of transmission, many companies have now made the switch to working online and can use tools like online chat and online collaboration to create their work. However, the existing online office cannot resolve all issues, and some of the issues that need to be addressed directly need to be addressed by Metaverse.

AR / VR virtual conferencing and virtual collaboration software can offer similar benefits for face-to-face conferencing, and with the advantages of certain tools, in certain specific circumstances. , such as design discussions, can achieve better face-to-face communication. maybe.

The Facebook company has already made changes as Meta encourages virtual meetings in VR. Currently, Microsoft is the leading AR company with the highest number of desktop users, and also supports the level of virtual desktops.

In fact, some companies have already tried to integrate virtual reality devices into the office, for example, Accenture purchased 60,000 Oculus Quest 2 headsets for new employee training in October of this year. It is believed that by 2022, when AR / VR devices become popular, it will become a new fad for businesses to support the use of AR / VR desktop headsets.

Pre-industrialization of the metaverse production points

As mainstream AR / VR device products become more and more popular, AR / VR devices are the mainstay of the next generation of devices, which already has tens of millions of users, resulting in more business.

The strong growth of AR / VR devices also indicates that the market is growing rapidly, but now Metaverse features such as AR / VR graphics, AR / VR games, virtual developers and virtual characters are not enough. New business models have emerged from these scenarios including AR / VR video marketing, AR / VR arcade games, virtual reality, and virtual presentations.

Currently, metaverse data is very scarce and most of the information on start-ups is in the basic research phase, but this is due to industry-related factors such as the AR / VR developed before the noise of the metaverse. It doesn't cost much, ignores the site, it's big, and the content is small.

After the collapse of the Metaverse in 2021, more companies and investors will realize the potential of the Metaverse, and over time, AR / VR devices will gradually unleash its power, it will support more expert content and more. 'professional experts. In order to create rich content for the metaverse, companies threw it into the metaverse, creating the marketing of producing metaverse content early on.

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