Ju-Jae, who's stuck in the "Oolong" metaverse, why are stars going crazy for NFT?

expatriates "loss" by NFT.

New Years Day, January 1, 2022. Chinese pop singer Joo Jae-beom changed his avatar to NFT's Fanta Bear after announcing on his SNS, "Let's change the avatar for a few months to hear The Meta Theory world in 2022 ".

On the same day, trendy Chou Jay brand PHANTACi partnered with the NFT platform Ezek to announce the Phanta Bear NFT series, with a total of 10,000 releases. The series sold out in 40 minutes with sales of around 62 million yuan.

Does Joo Jae-beom “help his friends”?

Shortly after fans poured in, Jwell Music Co., Ltd. (later known as 'Jerwell Music'), discovered by Joo Jae-beom, announced on Weibo: “Recently in the outside world he was mistakenly called 'Fanta'. some websites "giveaway, and I was happy with the good sales, but Jaebum Joo explained that he was not involved in the planning and operation of the project and that he never received any income. "

What is that?

PHANTACi and Ezek are involved in this NFT announcement.

According to information on the official PHANTACi website, the lens was created by Jae-Beom Joo and his friend Ric in 2006, and created fashion brand clothes co-branded by Chou Jay.

On January 1, the official PHANTACi SNS announced that “PHANTA BEAR IP IS LIMITED TO 10,000 NFT IMAGES BY EZEKCLUB”. Obviously, this statement confirms that the Ezek platform worked with the Jay Chou company on this NFT version.

According to a statement from Jewel Music, this IP certification is free, which means the profits are fully funded by EJEC. Ezek hasn't released much information before. What Makes Jay Chou IP Free?

According to Ezek's official website, the platform has three developers, but all of our developers are represented by cartoon images and their names are nicknames. Here is a guide from one of the founders: "Solo Will L wrote songs for the Emperor of Chinese Pop."

Fans who know Jay Chou know that Jay Chou has a good friend, Liu Genghong, who has enjoyed the sport for many years. Liu Genghong's English name is Will Liu. Previously, Liu Genghong wrote songs for Jay Chou's song "Back to the Past".

And Starvision Entertainment Ltd. (S.E.L), Ezek's parent company, was founded by Liu Genghong.

Therefore, Jae-beom Joo NFT's information can be interpreted as once using his own IP address to help his peers in their new business. Many SNS fans believe that Ryu Kyung-hong once again managed to make money by borrowing a friend's reputation. ~

However, with the announcement of this NFT over time, the likes and dislikes of Joo Jae-beom brought together most of the conversation.

The stars have entered the game.

Like Jaebum Joo, the recent popularity of NFT and Metaverse is inextricably linked to the impact of multi-star entry into the market. Meanwhile, NFTs and Metaverse have also become new targets for multi-star investing. Celebrities such as Shawn Yue, JJ Lin, Lu Han, Stephen Curry, and Xu Jinglei entered the event one after another, offering their own NFTs or buying land on the Metaverse.

But of course, stars have their own business outside of their interests.

NBA star Stephen Curry announced the acquisition of Boring Ape NFT on August 29, 2021 and changed his profile picture on social media. The immediate news grabbed the headlines and became a major event for the NFT in 2021.

But for Curry, it could be a public company in the crypto market.

On September 8, 2021, the cryptocurrency exchange announced a long-term partnership with Stephen Curry. As a global leader, Curry will be part of the exchange. This month, the 24-hour cryptocurrency trading volume exceeded $ 22.1 billion, making it the third largest cryptocurrency exchange in the world.

In December 2021, Curry announced 2,794 NFT on the exchange, selling in 5 minutes and generating sales of US $ 1.46 million. This month, Curry announced several NFTs with total sales of around $ 4.8 million, including the NFT “Genesis Curry Flow” sneaker series.

In addition to the NFT challenge, Lindsay was ahead of the other celebrities in the transition. On November 23, 2021, JJ Lin announced on social media that he had purchased three lots from Metaverse Decetraland and asked fans to stay close to him. He also owns many well-known NFTs such as Boring Ape and Cryptopunk.

Among the stars, Xu Jinglei is considered a senior NFT player. On August 14, 2021, Xu Jinglei changed his profile picture to NFT called Animetas. According to the information available to us, the account currently holds 621 NFT. According to Lianxin's estimates, the current value of NFT held by this place exceeds 8.56 million yuan.

Of these, Xu Jinglei bought Boring Ape NFT for about 500,000 yuan five months ago, and the current price is 4.28 million yuan, an increase of nearly ten times.

NFT with halo, chaos

NFT is a type of digital writing and can be divided into input and output from a value perspective. The NFT strategy has been used as a tool in global meta or blockchain games, and has the potential to be useful in a single blockchain environment. The other is the kind of encouragement that shows the value of a show or celebration. Most of the NFTs coming out of the stars are found in the stars.

Often times, it's hard to imagine the difference between NFTs coming out of the stars without special applications like meta-universe storylines and blockchain game props. After all, if you print the same JPG image and chain it, it may be wrong, and the practice of getting NFTs in the name of the car is wide.

In the past, the NFT Opensea trading platform was controversial due to the growth of counterfeit NFTs.

On August 31, 2021, the BBC reported that hackers broke into the official website of famous artist Banksy (Banksy) and posted fake NFTs and an English author. Pranksy cheated in the 100 Ether race because his stake was bigger than his. competitors, and the tournament was closed. It ended quickly and the money was sent to the rogue artists in the form of Ethereum. In this case, the Banksy group clarified that the Banksy NFT auction does not engage the artist in any way.

There is currently no market integration for NFT approved issues. Although in the business environment, policy changes with commercial costs, such as regulatory portraits and publications, there are legal tasks and operating guidelines. However, the right to publish NFTs is not yet clearly spelled out in the laws of many countries, and as the number of issues of NFT published as the name suggests Chou Jay Chou Rising, the rules and standards of the industry for NFT advertising are urgently needed. do many.

IP overdraft is another issue with popular broadcast NFTs.

In the traditional way of making the market, artists can still gain notoriety by creating movies and TV shows and fashion brands. And NFTs give stars an easier, cheaper way to do this. With just a few lines of code, you can quickly generate tens of millions of dollars in revenue. If this model becomes routine in the industry, it will go beyond the cost of intellectual property ownership.

In fact, entering the meta world isn't the only way for NFTs. Depending on the virtual reality map, the meta-world may be more complete.

On October 22, 2021, Metaverse World Decentraland will host a three-day Metaverse Music Festival, and more than 80 artists, including Rat Ye, will appear in virtual avatars. The celebration makes money by selling avatars to purchase NFTs to wear, as well as providing psychedelic sculpture parks, playgrounds, and movable bathrooms.

In June 2021, NBA owner Dallas Mavericks announced that the NFT would be used as a team ticket for next season.

Objectively speaking, is the metaverse really becoming the shape of the next generation of the Internet. The promotion star can attract a lot of participants. The metaverse and blockchain help identify the shared relationship between the platform and content developers, and provide a fair opportunity for content developers to support the development of their diversity.

However, for many stars who rely on the Metaverse or NFT for a quick fulfillment, the idea of ​​giving up fishing may be more effective.