Millions of people with New Years Eve on the air in May. Do you want to hear a song like this in the future?

How are you spending the New Year this year? Do you hear New Years talking or going to a party? Or in the classic way - "music party" on New Year's Eve?

The overseas New Year's festivities in Times Square have long been celebrated by many superstars, the China May concert countdown is still a tourist attraction for young people, and last year or ISY (Sanya International Electronic Music Festival) is the carnival of Generation Z. Due to the impact of the spread, online entertainment has become more and more people trusting music and parties, New Years Eve may be a little different at the moment.

This year, May is still "established" in many places, singing offline at Kaohsiung World Games Stadium, connected to Hunan Satellite TV New Year's party, broadcast on New Year's Eve on TME platforms, including QQ Music and Video. of 'New Year Concert With' announced on WeChatRecently, he came to TMELAND, the premier "virtual music festival", and performed with hundreds of thousands of internet users on "Future Music World" which has cyberpunk weather for New Years Eve.

How to watch Mayday New Year Eve with your friends at virtual park? How to enjoy the carnival with the top 100 DJs here?

Timmelland's first “Park Open” is a very simple “one-click landing” by creating characters that shine brightly on users who know about existing music services, to visit, to watch the show until the end. intersection and reality at that location. The door to a new world.

A “metaverse” between cloud technology and live music?

From "Top Player" to "Out of Control Player", the imaginative and realistic "meta world" has been understood by many people.

However, only a few people can touch this virtual world, and that's why it's so easy. Glasses or helmets make it necessary to restrict the virtual world in advance. This is also why Bill, CEO of Marketing at TMELAND, thinks products now with multiple “metaverse” names are really “toy geeks” owned by a handful of people.

TMELAND's greatest achievement is its "meta-world" experience, even without special equipment. This time it was 'open' and nearly 1.1 million users were 'off the island'. This is a total of 12 national stadiums (bird's nest). It is the first major crime of Internet users.

So how does TMELAND attract 1.1 million “tourists”?

The first is to select the technological orientation and the integration of technological solutions.

Currently, the situation involving virtual machines has a high demand for software, hardware and network, to reduce user involvement, TMELAND has partnered with Yuanxiang XVERSE to cooperate pure terminal (such as Unity or EU) or a clear cloud. game), but is the first in China to adopt 3D interactive end-to-end cloud collaboration technology to create a multi-user interactive virtual world. Users don't need any hardware tools and don't need to download and install individual apps, just access this virtual entertainment site.

The most important of them is the self-developed by Yuanxiang XVERSE, Tencent Cloud has developed an integrated weather 3D technology output solution, and helps the industry to realize the new development of technology.

It can turn a big music player into a small download button, accessible with a single click, and create a new 3D experience of "multiple users and big events." ", Interactive and multi-terminal". The same screen "on the clear side (in addition to Unity or UE) and in the pure cloud (like cloud games), and this is the" third way "to create virtual worlds 3d.

TMELAND's small steps in the technological process are an important step for house designers in their exploration of the 'musical meta-universe' through the free market printing and rush of 'commissioning' that introduces the use of the latest technologies. High performance hardware is not a prerequisite, and landing time and noise on the "meta-board" can be very fast.

Of course, there are also big differences in human expectations as a result of this phase. Bill, Managing Director of TMELAND, also said that the new development of TMELAND will be incremental as it continues to improve and improve. Everyone's hopes, it seems.

On the other hand, in the existing technology, each one has a different orientation, some starting from digital images (virtual idol IP), and some starting from the idea of ​​fixing 3D objects and parts. “We are focusing on 3D, high quality graphics, big events and virtual worlds that support more users,” said Tom, CTO of Yuanxiang XVERSE. TMELAND Virtual Music Carnival.

Meanwhile, one of the main reasons millions of "tourists" congregate in virtual venues is the emergence of Mayday and hundreds of DJs. Even users who are not happy with something new are happy to take a walk to the carnival and relax.

Of course, this time, Tencent Music, "open" from TMELAND, is also open to users of four platforms: QQ Music, Kugou Music, Kuwo Music and National K Song, supporting sufficient resources to access the products of consumption. TMELAND is known as the biggest innovation since the establishment of the Tencent Music video conferencing division, this time it is only an "open playing field" and the post-production and re-operation will always continue.

We are recognized in the choice of the solution. Virtual business experience requires reducing the size of the experience instead of waiting for users to change their tools. In this case, more users will participate. Does TMELAND's transformation mean Tencent Music is entering the meta-world? In what ways will Timmeland improve?

After Christmas Eve online, what is the future direction of the virtual music carnival?

After New Years Eve, TMELAND will be temporarily closed. Will he play like cyberpunk?

As design director Ivy explains, design has to rely on cyberpunk, howeverThe first objective being always musical innovations, TMELAND will focus on “relationships” and “interventions”.

In terms of content, Timmeland will focus on musical topics that young people enjoy, such as electronic music, country style, and rap. In terms of interaction, it's also important that the movie allows friends who visit the show to run around and have more fun.

Ine, director of design at Timeland, said that Timeland's goal is not only to "see the performance", but also to allow users to participate in "real" performances from various details.

These plans were approved and endorsed by the parties last year. Shake the energy at the same time and the whole place will dance together. This allows users to experience the traditional music experience and experience a variety of new experiences through the screen.

In the future of virtual music parks, we have to go beyond the limits of “space” more than anything else.The 10,000-person concert is essential for offline entertainment, and in the virtual space, TMELAND has made millions of people speak on the surreal world map.

Then there is the combination of “virtual idol” and “virtual concert”. The development of virtual idols such as Hatsune Miku and Luo Tianyi in music and stage advertising is a mature task.

On August 7, 2021, Ariana Grande (Sister A, Lianna Grande) will host 5 consecutive virtual tours of "Fortnite". Each show lasts approximately 30 minutes. Event attendees will have the option to include restricted items such as banners. Image, umbrella and disk player interface image.

A modified virtual concert like this would be different from regular concerts, and a virtual music park would be a key talking point for 'out of the loop'.

Jason, Timeland Product Manager, said, “In the product refinement process, we all focused on viewing virtual concerts. On the one hand, we see the form of performance and, most importantly, learn to use it. "Use the" virtual "method to perform at concerts. By adding interactive gameplay to your listening experience, it also shows the difference.Unique new interactions bring unique new effects to the virtual space, providing players with a more immersive music experience.

According to Bill, CTO at TMELAND, the most real meaning is social media and music content-based platforms, since the product is music, not music to play. “Gamification” can be important, but not the “important person”.

Sharing music has always been like, sharing and commenting, and K-songs online has added interactive ideas like PK and Agents. Turn it into a virtual music player combined with online and offline playback. It will be a new way of relating.

It has been reported that the TMELAND team has experimented and developed audio and video interactions between users in entertainment venues. Jason said virtual stages offer a new way to try new things or listen to music and chat. Interactive, this is what the TMELAND team will continue to do this year and beyond.

If the interactive document and the benefits of virtual space were explained in the existing chat, it would not be correct. So there will always be hope and patience for new things.

What is worth relying on "Music Metaverse"?

Millions of people online have access to many new virtual worlds, but TMELAND is not just a "meta-world" or a game at large.

TMELAND's current interactive video department is incubated by Quanmin K Song, adding more members to QQ Music's live broadcast team. The pre-project survey started in June of last year, and we received a recommendation, considering that there is still room for more online discussions.

Mario, director of the video chat room, also a representative of National K-Song, said, “I went to Space Plus once and heard the shock and excitement of young people exploring music. Online music can also be a lot of fun. What is the experience of the new wave? "The rebirth of TMELAND presents this is not a further increase in the concept of" meta universe ",Discover new relationships online.

In terms of exploring new customers for online music, Mario presented a number of tips to TMELAND.

The first is the personalization of content and the development of the virtual music entertainment game. At this point, we can see TMELAND and TME trying to coexist. You can enjoy the Mayday New Years concert in the virtual park. In the virtual world of music, five fans (Mayday fans) take a burning candle. , let's dance together on New Year's Eve. In the future, we will strictly integrate TMELAND and TME LIVE, and bring more scenes of super celebrity music to TMELAND to create a unique virtual reality experience.

Second, it gives users more variety, like adding personalization to their photos and decorating their own space. The introduction of “gamification” interactions, which focuses on users who consume music content, also excludes, offers users more experience and greater efficiency.

Mario believes that in the virtual space, users can not only enjoy the benefits of users, but also participate in "playing" it, so it is always important to TMELAND in the future according to the behavior and interactions of users.

Around next year, TMELAND himself will reaffirm himself and may encourage his colleagues to join us.It is only when more people are involved that the new online music experience can be 'translated'.. However, it is important in the process of redesigning TMELAND that more users can access the site, rich content and more new gameplay.

The great idea of ​​the "meta universe" is still far from visually appealing. However, this virtual music player has already started to work. With the popularity of 5G networks, improved performance of cellphones, refinement and repeatability of TMELAND and similar products, it is not far from developing new music.

The best concert hall should allow new parties and technological organizations to engage and participate, and jointly explore new experiences at TMELAND in the form of 'co-creation'. And one of the procedures for this new knowledge is,These are the users who want to join, which is different from the existing AR / VR content stream.

The driving force behind this amusement park has grown slowly and is the key to the "integration" of many ecological participants. After all, there is a lot of the unknown to be sought out and interpreted. This includes both interactive and professional models. It will promote not only in the virtual world, but also in the music industry, between music and audience, between listener and listener, new relationships and interactive models, new ways of presenting work and performance, enter the industry.

Exploring the unknown world of music, TMELAND is a more experimental place for a new world of music, fast paced but more open to racing than motor racing.

And in that sense, how did the musicians get on stage and show their performance? How does the audience jump for joy “under the stage”? Please keep the answers open.