After spending over a million dollars on Avatar, I finally started to understand.

Halloween, Manhattan, New York. The staff at the Bright Moments Art Gallery preparing for the next day's event were horrified when they smelled the many delicious monkeys.

It was 15 “monkeys” that just got off the plane, and it was a Halloween event the next day, but I couldn't help but feel sad inside.

I came back tomorrow morning at 7am and this time there were over 15 people and 700 people who arrived 3 blocks away. They are members of the Boring Ape Yacht Club and come to collect real pleasure tickets. This is the opening detail of Monkey Carnival week and the highlight of the NFT.NYC conference. A total of 5,000 people were flooded in New York at the time of the epidemic for this NFT-themed conference.

In recent years, NFTs have been all the rage at the concept stage, project innovation stage, or industry stage. But I still don't understand why someone is paying so much for an avatar. Especially if your avatar is generally not pretty. I often say that I don't know much about art, but it's true.

I saw an article on Coinbase a few weeks ago. This article recognizes the Boring Monkey Yacht Club as the chief DAO in the relationship. This drew my attention to why the team that purchased the red avatar may have been at the top of the DAO list. Another fuse made a huge plan based on the red IP that Adidas bought from Monkey and bought.

These also make me think. Prejudice is a burden, confuses the past, threatens the future and makes it difficult to understand the present. I think we need to let go of our negative thoughts and focus on the community and the reasons below for working NFT.

NFT is a very broad concept that can be extended to many situations, this phrase only describes some of the NFT situations. NFTs are more than avatars and chain illustrations.

I really studied it and learned a lot of basic information over two days, but always thought there was a little bit of meaning behind it. Come to think of it, this floor is probably - I don't have a monkey, so I always look outside. But to look outside the workplace, share past experiences, track each other's joys, sorrows and sorrows, and grow together will take this completely different thinking. Decide to buy one to join the sport. Monkeys are expensive and a bit adventurous, but not that adventurous. This is because after a period of understanding they got to know and recognize the value of monkeys for some reason. It won't be too much of a loss. console yourself. In the end, I spent almost $ 1.4 million which is almost the cheapest NFT monkey available in the store. There is no doubt that the monkey at this price is ugly and nothing. Otherwise, it is definitely more expensive than this price. It's not easy to see where the luxury goes, so I'm still thinking.

Both friends have monkeys in their circle of friends, and there are also 5 or 6 monkeys that have their heads. But, from my pretty point of view, those red stripes aren't very pretty, but I think they pay a lot of attention to it. True, and true. But you can see the slightest hint of a red head which is not good as it costs money as well. This is the difference between in-game and out-of-game.

A lot of people think of NFT as an investment, but I find it to be like eating. You can use it indefinitely, you can use photos to open a restaurant, make and sell dolls, or license a business for any other purpose. It is a luxury purchase.

boring red club

Bored Ape Yacht Club - Also known as Bored Ape Yacht Club, BAYC. This is a combined NFT of 10,000 monkeys starting at the end of April 2021, each with different characteristics and properties. The cost of advertising is around $ 200 each.

Four identical people formed the Red Cross, and later Boring Monkeys, they formed a company called Yuga Lab. According to the test, these four must be from college. Both have knowledge, both know knowledge. How much is that? Usually, after a friend of mine pays for a monkey, the first reaction is to turn a regular Volvo into one of his own. And finally he told his mom he had his money, his mom's response was - cry.

It could be because of the boring presentation that moves everyone, it could be because his works are appreciated by certain groups, or it could be because some groups pre-bought and entered the assembly. Anyway, this swarm of monkeys was on fire, and the fire was caught unattended.

Open - a new concept for the brand

The red light is a bit unexpected, but there are also things that cannot be avoided. Boring Ape is almost exclusively advertised in the new era of open announcements.

How to understand open mode? In fact, anyone who buys the NFT from Boring Ape not only buys a pair of artwork, but also gets a ticket to a vibrant club, while receiving all the commercial rights for them.

Boring Ape Ownership Statement and Rights Terms

The key phrases are defined as follows: “Yuga Labs LLC provides you with an international license to use, publish and display business transactions, as well as to create products by purchase (“ Commercial Use ”).

This means that when a person purchases a project, the images in this NFT can be used in any industry including external approvals, secondary production, etc. Each red image is unique, but everyone lives in the same community and shares a large IP. Consumers are not consumers, but participants and owners.

The independence of Supreme, Marvel, popular music and intellectual property is not allowed in many cultures. In contrast, bored red sees the opening as a tool. Founder Goner said, “Everyone who makes monkeys will make a name for themselves. "

So many extensions are born soon. Apes Jacket, Apes Skateboard, Apes Magazine, Apes TV, virtual bands with red images. For the percentage of entrepreneurs who use Ape IP, the Ape group will be funded to develop their creativity and develop their brand. Because everyone who uses the image of monkeys to create their own products is involved in the creation of these species. Other community members also support this community and different goals. Like the community version of SuperMe, you create your own culture by combining images of monkeys and all.

various derivatives

We cannot guarantee that Boring-Ape is the first NFT coin to achieve intellectual property goals for its owners, but one thing is for sure - no one got this game off until Boring-Ape happened, and this time around. -this. , not only was he successful, but he also played a lot.

The objective of open gameplay can be easily changed in the design. After the success of Boring Ape, everyone learned about it, but few can repeat this success. The reason is simple. An open plan is only effective if there is a strong community and cultural consensus.

In this sense, Yuga Labs products are not NFTs at all, but a strong community of culture and values ​​and with a sense of identity. their urine from the outside.

culture and community

What is the culture of the boring red club? I've been wondering since day one, but so far I haven't answered this question well.

People like boredom because of many thoughts, some think cool, some think boredom is a form of rebellion. Some people think the team only finds regular people who have seen their shadows, like you and me, others think this opening means a new world, and some think Boring Apes are a meta-world. Boring Ape appeals to many young and early revolutionaries, especially in the fields of culture, sport and music. And the people in those circles often have great ideas and the ability to print out, and have created a huge spread.

The same goes for team finding. Yoga Labs are open-minded in their ongoing activities, support their goals, and advance a wide range of new gameplay.

At first, only “showers,” a shared place where organizations can interact with each other, but only monkeys who pass the certificate can open the door, enjoy the designs, and participate in the design. 1 pixel can be added every 15 minutes. The toilet is so named because the idea of ​​a boring monkey came to my mind while squatting on the bathroom.

To see this, navigate to an image that costs over a million wins

With the development of the community, more and more gameplay has been developed. Airdrop Dogs, Mutant Monkeys, Monkey Monkey Showdown and more and bigger plans for 2022. As of this writing, my computer browser has twelve windows open and is full of all kinds of boring red information. . But in the end, I gave up on sharing all the information in the article, and I think it is too long and too long for each reader.

But what is more important to me than this recipe is to build community relationships. The members in the middle of the community are well connected (there are still a lot of businessmen and gamers around), and everyone works together to support and help each other.

Coinbase has registered Boring Ape as a DAO, but other communities have yet to develop a narrow DAO and lack smart contracts, governance, and voting. The community itself recognized this and kind of said that it would become a DAO in 2022. But generally speaking, Boring Ape is already a DAO, everyone has already started participating. The design group, Yoga lab, is only part of this community. Thousands of monkeys have worked hard for this purpose.

And when perfect monkeys work in the same community, reputation is paramount. People can use it to create value for themselves. It will take a long time to build that reputation. However, with community trust, you can use real trust, and people want you to use it. This belief has personal benefits. The importance of this type of trust also benefits communities. In this situation, every member of the community helps the monkeys get stronger and the boring monkeys help everyone in the community.

Twitter Celebrity Effect Thiab

I have seen many communities, but none have reached the level of boring monkeys at the level of communication. How it all happened, I have no conclusions. But monkeys are sweeping the Twitter space, and it's easy to observe the use of Twitter as a major battleground for the publication of names and cultures. Hashtags like #apefollowape #apetogetherstrong appeared on Twitter and were very popular. The Monkey supporters are not limited to the crypto industry and have spread to all walks of life, so they have spread to many people. People may be surprised why they are seeing this evil spirit so recently.

Over the past few days, many monkeys have voluntarily posted on Twitter: "I'm happy to join the Monkey Club."

The queue is clean and uniform.

I even ran into a free TwitterBanner person so all kinds of red friends could spread the word almost daily.

And the famous effect undoubtedly provides more type of communication than fire. With expanding impact and culture, NBA superstar Curry has emerged. NBC King Class host is also there, and legendary music industry superstar Eminem is also there. Over 20 other frontline artists have come here. Many small and medium sized networks, KOL, with tens to hundreds of thousands of Twitter followers.

They all have monkeys as avatars.

Just the three people mentioned above, you will have almost 100 million followers on Twitter. If you cannot imagine the implications of this type of transmission, it would be good to use an example. If you could one day see Yao Ming, Wang Han, and Li Zongsheng on Weibo and at the same time turn their avatars into cartoon images, what would you think?

The organization did not stay and made Rolling Stone Records famous for its protests. Universal Music Group has invested in a virtual boring monkey band.

And the most recent addition to this list is Adidas.

Adidas and the boring universe of Yuanyuan

Adidas purchased Boring Ape number 8774 in November and received IP certification. Adidas is known as Indigo Hertz red and does photos in sportswear. And via Twitter, Adi Sportswear's red 8774 is used as an avatar for the Adadis Orginals series.

But of course, this is just the start.

In December, Adidas announced the launch of its own NFT series called Entering Metaverse. The creation of this series brought Adidas and our NFT community together and brought some integration, the deepest part of the collaboration is the must-have Boring Ape. These adidas NFT groups are limited to 30,000 pieces, including 20,000 free listings (available for pre-purchase and pre-sale eligibility) to our community, including Boring Monkey, when aftermarket parts are sold to the public. .

All NFTs are exhausted within seconds.

original adidas team

What can this NFT setup do? First of all, this could increase to our limit of three clothes in 2022. (More people will need to come after receiving the clothes.)

Adidas also has important development projects in their meta-global application, this NFT group is also the first to join the advertising world, allowing them to visit and participate in the development.

There is no doubt that adidas understands the basics of metaverse, users, and communities. Through this, he expanded his understanding and attitude towards the local community.

The metaverse creates countless possibilities for user integration, creation and attribution of works. Especially the implication that we started to focus on. Working with a community like Boring Ape is a great learning experience for adidas. This community has strong prospects for the future, and I think we can learn some of them. Indeed, can our members trust the friends around us when they want to enter a place like this? How can we help, teach, teach, and guide the way forward?

-Tareq Nazlawy Adidas Senior Director of Digital Affairs

What adidas wants to create is an adidas meta-universe, but it's also part of the boring red world. Again, all people do for monkeys is just to make your name grow.

But the red meta world is more than that.

An early meta-world setup, Monkey NFT Games in partnership with Animoca Brands is slated for release in 2022. (Sandbox's parent company, known as Metauniverse, has also invested in a lot of metauniverse and NFT-like activities and has - knowledge rights).

And many new developments and plans have emerged.

enter at the end

Boring Ape has created a new business concept and is likely to become a widely used model in many business organizations around the world in the years to come. He built a strong community, a good culture and an intellectual property conducive to business. And this intellectual property has reached the level of cultivation that exists in the United States and in many places. The success of a boring monkey is inevitable, but so too is opportunity. All evil imitations after boring monkeys are real liars and speculators. However, the success of The Boring Monkey is no exception, and despite a few changes, it is very difficult.

My understanding of boring monkeys is still very shallow. Finally, I just went and played for two weeks. My education is not yet complete, I am only a traveling member of the neighborhood of the community, and I am still a long way from truly understanding the community and its culture.

It may have big bubbles in Ape value and require a scientist after it explodes. But I glimpsed the endless possibilities of boring monkeys in the future. Its price is overestimated or underestimated, and what commercial price should IP bring to my future? It's impossible to say how this species will evolve in the old meta-space, or whether everyone will come together for the best.

I focus more on the community itself. Sharing the common sense of academics and entrepreneurs, at the heart of the Boring Ape community are many good, great, diverse and well-known people. I learned a lot from them. It makes you want to get involved in the community, learn and grow, help people when you can, and accept help when you have a problem. It could also be an important part of my future investment.

Everyone has become a part of an ecosystem that creates value and adds value to everyone. I know what you are doing and what I am doing can help you. And together, we can make the future metaverse better than the existing reality.

- Ohhshine, community capitalist

We are part of an ecosystem where we all create value and add value to others. I know what you are doing will help me, and what I am doing will help you. Together, we can make future changes in a place better than the present.