Headaches for Nike and Apple: How to legally protect the Meta Universe?

Many have determined the direction of the Internet's next location, and beyond the so-called “meta-universe,” which can be understood as a three-dimensional digital environment in virtual reality. , or augmented reality. A set of devices such as virtual reality devices and sensors can also reduce the impact of online and offline activities. (Editor's note: The concept of meta-world mentioned here is only the author's own)

The prospect of developments in the near future will affect the legal profession, in particular intellectual property (industry, patents, law and regulations), IT (infrastructure, IP address, domain name, platform sharing rights) and privacy. .

Thus, the leadership of industrial and intellectual property law must be extended and rethought to reflect the legal needs of a particular digital environment..

The purpose of this article is to examine how the nature of interactions with the metaverse can represent the world of digital assets.

Local protection and industrial issues

As we all know, intellectual property has been used to protect information expressed by human thought, be it in design, symbolism, or graphic design.

The legislation intervenes during the creation of works (history, image, music), but the production and the marks are "recognized" by the law. For the property, a registration certificate is issued by the local police.

Faced with this framework recognizing the principle of intelligence, the Internet has changed the rules of the game.On the other hand, it has become possible to directly collect patent or infringement evidence from a company, whereas finding an infringement on a website is not always easy and must be the process is complicated..

In the meta world, this situation only makes matters worse.

For example, think of an online celebrity who doesn't sell a coat with a special name in the ad image, but allows the wrong behavior to wear the clothes and miss a runway at Digital Milan Fashion Week in metaworld.

Using these names, on the other hand, will increase user satisfaction, so there is an urgent need to protect the affected area. Some usage problems in the virtual world.

In this regard, the US multinational Nike recently sued seven different brands with the US Patent and Trademark Office to distinguish between counterfeit shoes and clothing, which deserves our attention.

Other companies can follow suit. This is especially true if the fashion industry opens up more space for “virtual materials designer” jobs, increasing virtual reality that must be protected.

Whether these theories are valid or not, it may be necessary to examine the meaning of the use of digital tools in the metaverse..

Another issue is how to collect evidence of IP infringement in the meta world and how to measure the inaccuracy of virtual objects tampered with during the crash. Cures for crime have future value.

If the meta-world were to change in the direction many wanted, the issues listed above shouldn't be predicted, but now no one has given clear answers.

Meta edge patent protection

In November 2021, Apple filed a patent application with the US Patent and Trademark Office for "invisible" (metaverse removal) parts of the metaverse.

Cupertino has found a solution. The included protection gives future users of the metaverse the ability to remove associations of previous experiences that violate user rights.

In other words,If a learner avatar offends or attacks another avatar in various ways, the learner avatar can "remove" it, as already mentioned on social media..

The patent application must generally be approved by the competent services, but according to the media, there are solutions developed specifically for the Metaverse.

Of course, video games and electronic sports are where the solutions are appealing. Patent protection allows software that may create new features for the game or solve certain problems (for example, as features of online multiplayer games).

Meta (formerly Facebook) has also filed several patents related to Metaverse, including procedures that could alter the virtual user experience based on content that would otherwise be used by most vaccine users at all times.

However, by opening up new horizons for experimentation and innovation, it also presents problems of integrating services based on meta-universe and real-world application architectures.

If the metamonde is to be a place accessible to all and a virtual space to truly transform the physical world, the interconnection of the technology used to create it is crucial.to want.

Additionally, careful consideration is needed to set a precedent for all employees through knowledge of Fair, Appropriate and Unauthorized (FRAND) tools.

Copyright issues in the meta-universe

The current state of the art in meta-worlds should give people a better understanding of the life and usability of content design policies.

The reality of a virtual environment will make it easier for people to understand what content is free and open to the public, and what content is restricted to writers and artists.

Indeed, when surfing the Internet, they often have the impression that everything in digital form (books, music, movies) is free because of everything on the Internet.

Sister tab,It's worth guessing that the legitimacy of hacking is most pronounced in a virtual environment that simulates reality., because immediately considered a real thief and will most likely be named.

Likewise, in terms of traceability of online activities in which many users engage, because it is more traceable than “face-to-face” activities, The right to control the distribution of protected works (music, etc. .) protected in the metaverse can be. will be more accessible to the public. In reality, it is easier. Specifically, it will be used in the design of metaverse used to identify management and security systems that violate the law of intelligence.

P.s.

The creation of a permanent place and access to global virtual reality like the metaverse can be updated as the internet changes in our lives. News and topics of interest in the media show that in the long run, the metaverse will change the real world like us (most) professionals and lifestyles.

Then we need to be more aware of the challenges and resources that a virtual network can take on, so that we can take more responsibility to prevent risks and pitfalls. , and consider the fact that we have to use the technology and technology available to the Internet. The judgments we have written so far are helping us.

From a legal point of view, the metaverse has opened up a virtual space unimaginable today. However, we believe that:It is now necessary to estimate and measure past events and their risks with the participation of all stakeholders (developers, users, organizations)..

In fact, this may be a starting point for rethinking the introduction of special handling to at least address new issues encountered in the Metaverse, thereby reducing the "crisis" that arises with the development of the Metaverse. And a particular problem.