Baidu explores the meta-world in many places

2021 can be considered the first year of the global meta. On March 10, 2021, the concept of the Roblox meta-universe went public in the United States and the meta-world began to accelerate towards human vision. Some people are optimistic about the transition and call it “online memory”. Many adults have also reported standard metacosms wanting to eat crabs for the first time. The Meta company even directly changed its name from a commercial enterprise to a meta-universe enterprise.

Google's popular trend in the meta-universe

Big differences also have different setup steps. Tencent announced the buy-be-buy model on the Metaverse. Nvidia announced in April that it would announce Omniverse, a real-time virtual reality simulation platform for businesses, and “Engineer's Metaverse”, a virtual operating platform. The giants have made great strides in the meta world, and the competition has become very tight. Many companies have actively developed the relevant companies to understand the exchange.

Many home players are entering the meta world, including Baidu. Baidu announced a new social app called "Hirong" on the Apple App Store. Users can create virtual IDs to interact with their peers in the virtual world. The Baidu Create 2021 conference will take place on December 27. Unlike in the past, the conference was discontinued offline, and the whole Yuan universe was announced by Xiyang, Baidu.

Application Hiram

Source : Apple App Store

Baidu explores the meta-world in many places

Baidu started using virtual reality in 2016. Currently, Baidu Yuan's product and technology market share is focused on AI, cloud computing, and virtual reality fields. Baidu VR Community (Public Beta) was announced on May 31, 2016. This is a new post announced by Baidu. At the same time, Baidu's mission is to work for virtual reality users and the virtual reality industry, to help users through integration, and to create a virtual reality advertising community in China, in focusing on creating the most popular virtual reality platform.

The Baidu VR community offers a wide range of services for every group. Baidu VR provides users with content services and platforms such as news, games, apps, videos, ratings, media coverage, events and communities. For news, radio broadcast, retail, presentation, media and other advertising platform services, VR games / applications / resources, Baidu VR provides game or application publication, approval , content promotion, event support and other services. For a developer, according to the development team, Baidu VR provides a complete design platform for a win-win ecosystem.

Today, the Baidu VR community has opened 9 zones, including classrooms, labs, guesthouses, auto shows, e-commerce, advertising, cloud presentations, education and entertainment. Each section is dedicated to where users can preview, navigate, view, and use Baidu VR. Compared with the previous version, Baidu VR community is growing slowly and has many uses. The Baidu VR community also specializes in defining benefits.

Baidu VR Community Center

Baidu VR Ecommerce Product Overview

Baidu has researched the Meta Universe app in many places. In March 2021, the DEF CON CHINA Party, the world's largest conference hosted by Baidu Security and DEF CON, was launched into a virtual metaverse. Baidu International Conference in August 2021 also scheduled the VR space at the same time, the final developer conference is also available in Metaverse, and it has applications in various fields such as presentation, education and marketing.

On November 2, 2021, the Baidu AI Open House will be available. Baidu Vice President Ma Jie told the event that Baidu will continue to provide infrastructure support to its partners and work closely with the new Metaverse system. At the same time, he believes the metaverse will be the first explosion in industries such as entertainment, advertising and marketing, dialogue and presentation. At this point, the areas of leisure and entertainment will become the focus of energy, and areas such as workplaces and relationships will become the standard of the world.

What is your experience with the Greek app?

The announcement of the large supermarket in Greece marks Baidu's entry into the meta-world. However, the oil content is relatively low compared to similar products on the market.

Currently, consumer goods under any circumstance in Greece are scarce, so close conversations between elites and dignitaries in Greece seem non-existent. When users are faced with a question in the virtual world, they can tap Xiaodu Voice on the right side of the screen to call a voice assistant who will answer the question.

Yiqian Industry (self-proclaimed Zhihu) previously had practical skills. In his previous experiment, users had to register characters and names before entering the virtual world of Greece. The design system allows users to create their own virtual characters or photos to pinch their face, but by pinching their face issues such as system freezes and network instability occur.

After entering the virtual world, the user can use the sliding joystick on the left side of the screen to move in the status quo, and the sliding azimuth on the right can recognize the angle of it.

Personal Features In terms of gameplay, users can create virtual images that resemble Xiyang in the real world, and customize her face and costume to start a new life. In addition to the display list, the user can click to select another user device and a dialog box icon also appears. Click the chat icon to end the chat session. However, current users do not support graphical communication and can only communicate via chat. Judging from the online reviews, Xiyang's functional gameplay is not rich enough, and like the Experimental / Public Beta, explores relationships in the meta-universe.

Greece is generally open to users under the age of 12, and the previous experience provided by various events, such as virtual photography and games, is appealing to younger users. Even new content like the Metaverse will often appeal to young users who embrace new games, new models, and new things.

In fact, it should be noted that there are already virtual social networks in the market today, such as Wubu Space, Xiaoke AI, etc. They entered the game before the concept of meta edge exploded, but the real numbers are the number of users and the level of education is average.

Baidu has prepared five application scenarios for Greece, including education, presentation, marketing, training, and office space. Among them, the Feng Tang art layer in the exhibition area is visual. Unlike the actual presentation, the works in this case show the view as if they were floating in the air. Unfortunately, Baidu has significantly reduced its audience by creating art-based textures and presenting them directly.

Application scenario in Greece

Screenshot of the Baidu Fengtang Art Set

Baidu Hope also offers in-app apps. Baidu has developed a solar model. Students can go to the "Land" page to learn more about the area and other concepts, and the interaction is even better. But everything is still rough.

Hirong's Education Application Scenario

Cas d'application Baidu VR

The Baidu Create 2021 conference will take place on December 27. Unlike in the past, the conference was discontinued offline, and the whole Yuan universe was announced by Xiyang, Baidu. The Baidu Developer AI Developers conference will focus on technology and applications such as intelligence, automation, quantum applications, blockchain and chips.

In fact, foreign companies such as Google and Meta have once again hosted online virtual meetings through virtual reality to provide a more interactive chat experience for participants. The previous Baidu World conference also featured a Baidu VR World sub-event. The complete elimination of offline functionality and the complete transition to online suspension also shows Baidu's efforts towards the Metaverse and Baidu's desire to go into the future of the Metaverse.

Baidu 2021 conference creation page

Metaverse requires strong algorithm support, real-time fulfillment, high interaction, and high immersion. The slow rendering issue due to the large calculation size from the above material is also the biggest issue for meta edge development. For this reason, Baidu announced the CPU-intensive Kunlun chip which can provide algorithm support to many service users in Greece.

Taking the above into account, Greece is a test device for Baidu to explore the meta-world. Not all technologies including AI, cloud computing, AR / VR etc. can achieve good integration. Skepticism arose when the previous experience became apparent, and many netizens also reported that they would encounter problems with network marketing, modeling, and lack of resources when meeting Greece.

How big is the meta-universe activity?

Recently, the demand for virtual relationships in the market is gradually increasing and virtual relationships have become a hot topic based on the concept of meta-universe.

Overseas, the virtual goods market has become popular with the blessings of the meta world. For example, VR conferencing-based VRChat is now the # 1 free VR app on the Steam (gaming platform) and Oculus Rift stores. VRChat has over 40,000 online users, hundreds of thousands of worlds, and over 10 million exclusive avatars. Another virtual social platform, Zepeto, has reached over 200 million users. Users under 20 and foreign users represent 80% and 90% respectively.

According to Bloomberg Intelligence, the size of the impact on the industry is expected to reach $ 800 billion by 2024 and $ 1.5 trillion by 2030. Almost double growth can be achieved in six years, with annual growth by 13.1% in five years. . Bloomberg's market research estimates that only major markets include online game companies, gadgets, live entertainment, and social media.

Bloomberg Business Research Analyzes The Large Meta-Universe Linked Business Market

Source: Bloomberg Industry Survey

The consultancy firm PricewaterhouseCoopers (PwC) also predicted that the size of the meta-global market would reach $ 1.5 trillion by 2030, and that the meta-global relationship formed with the relationship as an entry point will complement the ecosystem functionality, including data and digital devices. . Additional services. As one of the primary drivers of the meta-world, relationships are the first step in the development of the global meta-edge ecosystem, and the market potential it holds is immeasurable.

racetrack

As current research and technology has become the wave in the meta world, many well-known companies have followed their standard.

Alibaba Dharma Academy helps businesses create holographic and holographic interior scenes, and meta-space related applications won't need consumption. Tencent's Tianmei studio is also hoping to release a VR game and is looking for staff.

In fact, many famous companies have registered trademarks of Meta Universe, such as "King Yuan Universe" and "QQ Yuan Universe" by Tencent, Mi Ha Koj "Mi Universe", "Qing Yu Yuan Universe" by iQiyi and " I did "from Perfect World. end of the world "and so on.

Manufacturers Fight for Registration of Metauniverse-Linked Companies

: Company Chacha, Tianyancha, Competitive research

From the image above, it's not hard to see that 2021 is a tumultuous time for business registrations related to the Meta Universe, especially in September. In addition to the companies mentioned above, well-known companies such as Xiaopeng Motors, NetEase, Blue Cursor, ByteDance, Ali, Xiaomi, Xiaohongshu, and Ideal Automobile have submitted metaspatial marketing requests to work-related companies.

Luo Young-ho, who carried the product, also announced that he will enter the meta world. “Our next business is a business called the meta-universe,” he told Weibo.

Weibo de Luo Yong Hao

The Meta Universe has become one of the hottest words in Chinese e-commerce and around the world. However, most of the Metaverse research companies are still in the planning stages and the real competition is still in the future. At the moment, Baidu is just a "big blow", but it is difficult to decide whether it will compete hard against many domestic and foreign companies in the future. However, it is undeniable that the level of competition on this route will be unprecedented, since every giant wants to eat this big cake.