Bank investors are excited about Nike's meta-universal strategy

Wall Street analysts predict that Nike products will increase this year, in part due to its intention to enter the meta world.

In a Dec.31 report by Wall Street investment bank Guggenheim, analyst Robert DeBull called Nike the "best choice" for 2022 and said retail sport was "moving rapidly for the next time. in the history of the company ". He predicted it would be the era of "driving force."

"Nike's joint venture business has already been completed. We look forward to the continued growth of the cooperative business, as the further expansion of digitization will strengthen the new product portfolio," he said. . Significant investments in the main engines of growth remain. "sau.

De Bler owns the “buy” rating on Nike stock and has a price target of $ 195, which is more than 18% above the current level. The stock rose 18% in 2021 and fell 1.2% on Monday.

Debre raised Nike's 2023 earnings by estimate from US $ 4.5 to US $ 4.85 and 2024 earnings from US $ 5.27 to US $ 5.7, the company said in a statement in the. clothing industry ”.

He said Nike could be affected by the global market crash in the future, but the company will still be able to meet the financial targets it set for itself in June of last year.

Digital ideas are essential

Deborer also said it is also interested in the continuing improvement of Nike Digital opinion and join the world.

Nike created the Internet of the future - Web 3.0 and the Meta Universe. These efforts include the production of video games, the creation of a meta-space studio, and the commitment to develop digital sneakers called CryptoKicks.

Last year, Nike receives virtual players to report RTFKT at unauthorized debt.

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