NFT on-chain games are “transformers” in the lives of game developers.

Fans say no, but NFT has always been there

Non-counterfeit tokens and the blockchain platforms that support them are the next big changes in video game monetization, similar to free-to-play games that started in Asia almost 20 years ago, or have reappeared for many years. many years. The only marketing model scam rampant in the game. It all depends on who you ask, and maybe they have Ethereum or Solana.

Of course, there are gray areas between these two vulnerabilities, but you cannot tell by Ubisoft the reaction to the launch of the Quartz platform. Ubisoft released Quartz last week via a short YouTube video and website, showcasing the first three NFTs that are part of the in-game paint kit for Ubisoft's shooter “Ghost Recon Breakpoint”.

The reaction for Quartz was polarized. Those who are optimistic about the future of blockchain gaming see Quartz as a change, with Ubisoft becoming the first major gaming giant in the NFT space. However, the reactions of many people are different and more understandable.

The YouTube video posted on the platform received rave reviews, receiving over 40,000 likes and 1,600 likes. (Some reports say Ubisoft removed the video because she didn't like it. This is not true. The company assured me the video has not been made public.)

In various news media, Quartz has described the pre-existing morality of cryptocurrency theft as a financial scam to make the world a brighter, more sophisticated place. “We are in hell,” Kotaku said. "This Ubisoft NFT, which wants you to play Ghost Recon for over 600 hours, is proof of that."

Harper Jay MacIntyre, Community Leader for Microsoft Studios and Co-Founder of Psychonauts' Double Fine Write, said, “It's not just a question of morality, there is no real reason to use NFT in the game. Of course, that doesn't mean buying / trading special items. “See.” This is a scam. In our economy, the more people who say this to the public, the better. ”Xbox president Phil Spencer has also expressed skepticism of NFTs.

Quartz is not particularly striking and not that threatening. It's easy to see that content like NFTs and cryptocurrencies can create dangerous problems when combined with the popularity of the gaming industry of slashing profits and exploiting players. But quartz is good. It was just a small demand for Ubisoft in the industry that raised thousands of dollars in startups.

"It is not enough to ignore what they say. We must respect what they say. They are really concerned," said Nicolas Pouard, vice-president of the Strategic Innovation Lab at Ubisoft.

Pouard stated that Ubisoft did not intend to start its own NFT business or take the aftermarket price of "Ghost Recon" NFTs. Of course, like any selfish businessman, it is possible to do this in the future. However, Ubisoft considers this to be an experience. Ubisoft is one of the few major game companies to have truly invested in and explored the cryptocurrency space over the past four years.

"For us Quartz is a real experience. We want to understand how the division can lead to our players," said Pouard. "We want to develop these agreements with the community, so we have to start with something simple and easy to develop for the technology."

The Blockchain game is in full swing regardless of the main reputation. If the cryptocurrency boom of the past decade shows prosperity, NFTs and the communities that create, buy, and sell NFTs will thrive. And blockchain game startups are tapping into a lot of venture capitalists and promising that players are exploding and income is growing.

It makes a lot of sense. Games are one of the few applications where NFTs don't think they are looking for a solution. It is the concept of cryptocurrency that can be explained without having to embark on the legal use of electricity in the game and the desire of players to have digital products, this time in the burrow of the game. rabbit on the white paper.

What if, for example, Naruto's "Fortnite" skin could be added to "Call of Duty: Warzone"? That would be a good idea, and if a video game license could allow for an interaction like this, maybe someday I would.

Twitch co-founder Justin Kan said last week, “Every gamer I know is wondering what they would do if they weren't playing NFT games, or if they worked hard on news. Now ... Twitch co-founder Justin Kan said last week Kan is also involved in sports and released a game called Fractal NFT Market.

The strong opposition of game companies to NFT of games shows that a strong consumer memory and a voice-based gaming community dominate the sentiments of the public. Over the years, they have seen a number of downsides in free-to-play games: The expansion of cheap mobile games has resulted in huge expenses. The fear of unchecked freedom, a speculative market full of fraud and wealth is understood and praised in many ways.

However, sports companies have a responsibility to be careful, especially when these technologies pose a threat to their business. Pouard said his concept of distribution is a lot like “Minecraft,” a game from a generation that changed our three perceptions of sandbox games and user-created content. When the next Minecraft arrives, game developers like Ubisoft can't stand it.