Meta Universe Ads, People Don't Want to Click the "Skip" Button | playlist

In the second half of this year, I have to say a word about the Internet world. On October 28, Mark Zuckerberg announced that Facebook had changed its name to Meta. When news broke, the infinity-blue logo quickly replaced the thumb and became a new signature for Facebook's head office, Menlo Park. Since then, many companies have used these three terms as a starting point for inspiration, showcasing various ideas and providing the opportunity to create a meta-world before them.

At this year's Connect2021 conference, Facebook specially designed the Keynote sandwich. During the hour and 17 minute press conference, Zuckerberg and his team went back and forth between real reality and virtual reality.Describe the meta-world as a vision in many areas such as privacy and security, real estate, operations, technology, scientific research, etc..

Partly that's because it takes a lot of time and a lot of content, and it seems difficult to figure out what the meta world looks like in one or two words after watching all the meetings.However, a brief presentation of the press conference virtual conference gave the audience some direct insight..

Amid a spread that has lasted for two years, phone conversations and online chats have become a model of life for many. Office meetings and travel are eliminated, but for those who value privacy, Zoom conference mode is a competitive advantage. Your home decor, space, and even your mood should be on display to your coworkers at all times. The blind spot of the front camera, including the front of you, makes people inevitable.

Luckily, Zuckerberg's Metaverse Conference Room can solve this problem.. Each participant can choose their own image as they wish. It can be a filter that only needs a face, or it can be a show that makes it impossible to know who the person is, and the meeting is scheduled to put in a capsule in place or in a capsule in the sea, and everyone sits around. Mock encounter.

Here we have the freedom to speak as we wish in the real world and without having to press the alarm button. We can still float in any corner of this dotted spot if we don't want to sit dry. But how much respect and admiration can you put in your heart when you see your boss flying like a cartoon jellyfish while talking about his plans for the New Year?In short, in the meta-world, meetings aren't a boring nine-point grid, but an immersive experience..

Not everyone buys a meta-world theme from Zuckerberg, however. Internet technology has advanced to this day, has occupied a part of people's lives, and entered industries such as politics, finance, and capital, gaining strength and sufficiency to an unprecedented level for technology companies and their employees. And more and more do not believe. At the last meeting, critics and reviews of the Internet Flood, and Icelandic Travel announced the company Inspired by Iceland.

Inspired by Facebook, the company presents the “Icelandic universe” to everyone in new media. In the film, the actor plays Zuckerberg, wearing a black shirt, and has the same hair.I also created a new name for the Nordic mashup-Zack Mossbergsson..

"Today I want to talk about new ways to connect the world without particular differences." Lee Mossbergsson spoke solemnly as moderator of the press conference. "Some say it's impossible, some say it's impossible to achieve, and some say it already exists. Look, he's here." With that, I opened the glass door next to me and jumped outside. Natural volcanic hot spring.Unlike the meta-world, the whole experience here is "water is real", "you can stand close", "you can see the sky with your eyes"..

In addition to copying key processes, actor Zuckerberg deals with robotics and speech, and even recreates massive tech encounters in the past by using heavy sunscreen when he walks to a hot spot. It's like all playable rods are done. Upon release, the film received over 2.5 million likes. Zuckerberg himself says: It is also good to use sunscreen. Looks like I'll be leaving for Iceland ASAP.

That's a criticism, but the company's intention to promote travel to Iceland is real. Since the epidemic, the influx of migrants from all over the world has had a major impact on international tourism. Iceland, with its unique and rich beauty, is one of them.In this game, Inspiration from Iceland not only captures the hotspot, but also successfully warns everyone not to forget this little country hanging on the north of the world. You could say that one stone killed two birds..

Some will criticize it, others will take it seriously. While it is not possible to fulfill the predictions of the big tech companies or predict future developments, no one can deny that human access to In many worlds with more than four dimensions is inevitable history. This is especially true for many brands who wish to market using these platforms.After all, there are new ways to promote products and create profitable business products. Why not?

The SK-II, for example, developed an online version of the SK-II city long before the metaverse became a hotspot. In this city along the intersection of Shibuya, there are cinemas where VS cinemas continue. here.

Other houses labeled red are on display to a variety of media including Andy Warhol arcade games, AR game stores, skins, and more.The maker of "City" combines broadcast, video and H5 interfaces that have started to explode everywhere to create a global brand of independent business..

The most important idea of ​​the meta world is to create a virtual world that can be mixed and interacted with the real world. Crowds used the stories of Olympic athletes such as Chijiang Rikako and Ishikawa Yoshizumi as role models and turned them into movie stars, and the life challenges they face. Encounters are more difficult, like trolls and crashing elevators. keeb.Like a strong, independent woman fighting monsters in two worlds.. Since then, SK-II has built the world.

After tech companies included Metaverse in their future plans, more and more fancy names started trying to make their mark here. Because there are no collection fees like virtual cabinets, beauty products are more focused on experiments like virtual shelves, skin testing can be done without contact.

Clinique, Estée Lauder and YSL Beauté have also partnered with women's game carnivals and other activities to showcase their names through sport.After all, those at the top of esports are bigger and more meaningful than you might think..

Of course, groups like industry writer Abi Buller don't think the beauty industry's entry into the meta world isn't a big break, it means consumers are using the filter. AR in their purchasing process. However, this assumption is not an indicator of brands and companies. Because in the future, as long as the walls of reality and virtuality are destroyed, you will be able to obtain traffic passwords.

If you pay close attention to the annual content of big brands, you might find that one type of consumer gets more attention. This is the Gen-Z. They are the first generations of the internet world,If these people don't move on and accept them, they will be left out of digital commerce..

With the SK-II, Nike, the long-established sports brand, is gearing up for “house building” in the meta-universe.. In March 2019, Nike teamed up with Roblox to create a virtual mirror and then released the Air Jordan game skin for the popular online game Fortnite.

In November of this year, Nike teamed up with Roblox again, this time on a larger project, Nikeland. As with the modern SK-II road, the city will design the SK-II base on a global scale, with more buildings, garages and stadiums added. Users can not only buy here, but also try various collections online. At the same time, people entering the Nikeland can connect and cooperate.

Shortly before this launch, Nike announced the purchase of virtual fashion brand RTFKT and plans to develop gaming machines, NFT, blockchain, VR and more in the future.. The company appears to be the first of its kind in the beauty industry to create digital models of Nike directly in the virtual world.

Like landfill scavenging in real life, building a city in a meta-world takes time and requires a lot of work. The house is not finished. "So if you want to take advantage of the meta-world easterly wind, you better start at a slight angle.

Under the two-year separation rule, online travel has become a hotbed for new luxury product launches, and Balenciaga, which has always benefited from a wide array of advertising, has gone into the metamonde.

On November 4, Balenciaga unveiled its Spring / Summer 2022 blockbuster campaign in the form of virtual costumes. The whole process is very smooth, starting with the first model to enter the room, use the room door as a connection point, and then connect the walkway from left to right.

As the structure changes, the landscape outside the window transforms from time to time in real and virtual: Shanghai Oriental Pearl, beach, forest, snow-capped mountains, fields, moon ... at the night's final video, Balenciaga's words “Here. Where” appeared on screen.

The photos published for the same quarter were taken by photographer Andrea Artemisio. In his glasses, the models wear masks made by the Japanese artist Keito Ikeuchi. Gunpla, metal accessories and electronics were taken out and recycled from old materials to make it look like a spectacle for future humanity.

Here's where, "Here's where." From this point of view, the metacosm seems to have nothing to deny or fear. Connecting the world in the form of technology doesn't have to be a good thing, especially in an era when the world is divided.

For the type of business that has been impacted, the emergence of the meta world has new potential.. Digital advantages and virtual space have ushered in a new era for many businesses. At least it makes the new ideas available to more advertisers. So, whether insulting, sarcastic, or engaging, fasting metacosmic movies don't make people deny that metacosm is a problem they will face in the future.