The Meta Universe concert will spark a new wave of adoption.

Colin Fitzpatrick, a Dublinian living in Dubai, promises to turn his alone time into the industry and bring his favorite artists to the meta-world. His company, Animal Concerts, launched in January, engaging artists from around the world and inviting them onto the global music scene.

One of the first artists to land for Animal Concerts was Grammy-winning rapper Future, who performed live at the Animal Concerts-themed Halloween party in Miami. There are no restrictions on COVID, no restrictions on travel to this dangerous new land, and artists can sell NFT memory to fans at low cost of ownership, investment, or employees.

A virtual concert began, and most importantly, the performance of Sister A (Ariana Grande) in 'Fortress Night' in October 2021. About 78 million users of "Fortnite" took part in the show, and some critics believed it. would net more than $ 20 million from this virtual show.

Travis Scott made $ 20 million from portraying "Fortress Night" in 2020. Ed Sheeran also appeared on the "Pokemon GO" virtual stage in November 2021. When Swedish star Zara Larsson performed a Roblox concert He sells "in-play sports equipment like helmets, backpacks and sunglasses" starting at $ 1, which makes him seven figures.

In an interview, Fitzpatrick announced he was set to sign a contract with 100 Grammy-winning artists. Finally, we learned that this collaboration means Alicia Keys attends a special Animal Concerts event. Alicia released her new single KEYS at the event. Details of the partnership will be announced in the first quarter.

While preparing for the concert, he explained the digitization process in detail: “If you walk into a green screen studio, do and write, you can transform yourself into a virtual avatar in the decentralized world of blockchain. concert.

Fitzpatrick points out that there are many benefits for actors playing on the metaverse. Streaming services like Spotify have cut revenue share from music, and Pet Concert allows artists to earn 50% of their revenue from ticket sales and NFT. Celebrities benefit directly from the promotion to attract fans to the meta world, and many will be impacted on the blockchain for the first time.

Fitzpatrick has been a DJ since childhood and has been passionate about music since childhood. She pointed to the shelf behind her. Inside that box were "tickets, tickets and advertisements for shows I attended as a child." For him, it is a treasure that has its own growth.

industrial innovation

As the concept of metaverse-based virtual reality (VR) technology heated up with the development of NFTs earlier this year, Fitzpatrick sees that the two can be combined to provide solutions to problems in the video industry. music. He said the music industry's revenues have plummeted as more concerts have been canceled since the outbreak.

The platform will soon allow owners to experience a concert enhanced by virtual reality and allow them to make conversations more interactive than television shows. NFTs can be provided as tickets in the Metaverse Era Fitzpatrick Memory Box.

“The 360 ​​degree camera on the stage allows you to use VR glasses for the experience. You can hear yourself dancing on stage with your favorite bands from anywhere in the world in your living room,” he said. he declares. “I want to be able to see virtual avatars and enjoy the gig with my friends.” The goal is to become “the Netflix live show.” “

"There are a lot of famous performances in many meta-worlds."

Fitzpatrick explains that from an artist's point of view, virtual concerts are essential because they don't have to travel and the number of visitors is not limited by the size of the hall. Naturally, virtual sites also have commercial drivers, as they don't require expensive levels of staff, security, or other equipment, and the average person is downsized.

As more and more activities take place in the virtual world as expected, the concept of multi-virtual reality in the virtual world has become more and more popular.

Whether it's a game like Roblox or a global blockchain like Decentraland, Fitzpatrick said, these meta-universes have something in common: “We have big customers and we're going to sell our digital assets. While the world generally needs middle-aged users, a decentralized world allows access through wallet software (such as MetaMask). The main difference between a centralized world and a decentralized world is interoperability. Purchases in Pokemon Go cannot be shipped to Roblox, while NFTs can display them in multiple virtual worlds.

“Kids today are used to buying skins, which are digital sports tools. For them, buying NFTs released by their favorite musicians is a very easy task,” he said. Fitzpatrick.

Fitzpatrick acknowledged that the demand for wallets could be a stumbling block for newcomers to cryptocurrencies. Like Beeple, he wants to be able to buy his NFTs with a debit card. Fitzpatrick said the virtual concert audience "would go to the website, access their credit card information, buy tickets, and then NFT didn't care about the cryptocurrency getting started."

Typically, these NFTs can be combined with NFTs and physical gifts such as copies of artist's written notes. They can be combined with virtual meetings and receptions. The particular details are usually decided by the artist.

Dublin to Dubai

Fitzpatrick, 41, began studying business administration in 1999 at Portobello College in his hometown of Ireland. He immediately started working in freelance website design and soon spread to work as a DJ and nightclub organizer. “I used to plan nightclubs and music festivals,” he recalls as a child.

After graduation he joined Dell as a Relationship Manager in 2002 and joined Oracle in 2006 in Retail, where he worked for five years until 2011. After two years at Salesforce and HubSpot, Fitzpatrick returned to Oracle and worked for seven years, during which time he was promoted from Sales Manager to Director of the Multi-Cloud Ecosystem Department. I finally did in 2018. Come to Dubai from Dublin at the end of the year to "build new business for them here".

Fitzpatrick heard about Bitcoin in 2013, when Bitcoin was around $ 100, but was “lucky by a friend”. However, he returned to the game in late 2016 and was "finished" when blockchain strategy affected him. Soon after, he started chatting with another crypto-loving Oracle employee, saying, "We saw someone else," then, "it started spreading like a trail of powder, ”he remembers tasting with a smile.

"A few months later, in mid-2017, there were more cryptocurrency purchases than Oracle software sold in the office!"

“I want to work for a blockchain company, but I have nothing in Dublin,” he said, explaining that “virtual work” is not like in the modern day hat, spending a lot of time to do research. Find cryptocurrencies.

A tight new crown plunged the oracles into chaos. The company recently moved its 13-year-old employee, Fitzpatrick, to a new country, but recalled that "he was fired because of the COVID-19 incident. When the shutdown started it was very dangerous". foggy lines. At the time, several companies were hiring, so "we have a big problem". However, Fitzpatrick could seek employment at Eastnets as director of business development. "It's a local business that pays and the software keeps up with it."

However, after working for a year, he quit. As an entrepreneur, he started to walk on his own.

Fan Tokens for the Music Industry

Fitzpatrick said the average price to attend the Animal Tour is between $ 10 and $ 30. Tickets can be purchased from websites such as Ticketmaster. As with all "real world" events, some proponents of a metacosm humorously call it the physical world. . Discounts are available for those who purchase tickets with native tokens. "So if you want to buy with our tokens, it will be cheaper, so it's also an incentive to use our traditional tokens," he added.

Of course, tokens will still not be essential and pet tokens will still be regulated, allowing fans and performers to participate in new ways, such as "voting for the artist to decide what song or what to wear." Fitzpatrick thinks engaging with fans is a "lift" and will go to many gigs to buy "NFTs". The contract added that "you can get the most popular NFT in advance or get free tickets to future concerts."

This model can be compared to a fan token event, where Socios is the market leader. Socios offers a line of traditional products with a wide range of performance and fan tokens developed by the company for the most competitive sports teams by fans, which seem to be in demand for the tokens to be similar to their favorites. team. These tokens can also make a lot of money for sports organizations as they can be released slowly when fans open their wallets.

Can Animals Do Socio in the Music Industry?

Fitzpatrick replied, "We plan to create tokens for each artist," Fitzpatrick replied. All of the performers responded that they have very loyal fans and would be happy to hold tokens as idols. From an NFT perspective, an NFT is a non-fungible token that cannot be distributed, and a fungible token can be thought of as a different NFT that represents a yim name, idea, or concept.

Therefore, the "Ariana Grande Token" is likely to benefit its star, and investments in new coins can pay off. Similar to sports games developed by Socios, Music Fan Tokens can be used as quasi-stakes for future artists.

The celebrity effect will have a big impact on future tokens, as Fitzpatrick believes fans will "not only love the pet tokens, but will appreciate the Ariana Grande tokens."