Snapchat wants to know what you look like in the meta world

Snapchat today released an AR Avatar Filter that makes you love your Sims' character. Or, in modern terms, make it seem like you are in a virtual world. To use this lens, open your camera in the Snapchat app, scan the QR code on the Snapchat website, and see how soft your skin is in the virtual world without freckles and acne.

The new Snapchat filter itself is unappealing, especially when the company enters the realm of augmented reality. But, better or worse, it is the continuation of a contagious disease that has lasted for many years. If there are any previous symptoms, it can quickly turn into a virus and show up in TikTok.

In August 2020, Snapchat posted a cartoon face. Users know they can 'disney' their pets using this lens, and they jump on TikTok with the hashtag #disneydog, the event has 40.9 million views. Then, in December of that year, Snapchat released a face-to-face comic, giving people face-to-face appearances more like real pictures than its predecessors, creating a better infectious disease.

However, the app continued to improve a bit on this model and eventually spread. So people can guess.

In June of this year, Disney appeared to be more competitive, and the cartoon-style 3D lenses received 2.8 billion views in the first week of release. And now we can use the new Avatar lens. These lenses not only give a cartoonish look to the face, but also to the clothes. The next step is the lens that makes the world around us feel like someone has created on the horizon. maybe.

Earlier this month, Snapchat hosted Lens Fest to celebrate the release of the app's AR technology. The company announced at the event that more than 250,000 people manufacture glasses in more than 200 countries. In total, 2.5 million snapshots were created and viewed over 3.5 trillion times. At the same time, on Spotlight, Snapchat's TikTok clone, the app received a total of $ 250 million in ads from 12,000 developers. Over 65% of Spotlight's business uses Snapchat devices or creative lenses, the company said.

Companies like Niantic and Snapchat believe augmented reality is better designed to create a meta-world than reality. But even tech companies like headset-loving Meta can help us truly love ourselves in this transition. Snapchat's avatar filter makes me look like a dummy doll and Barbie, but I still feel more personal than my horizon meta avatar, which looks like a white male with brown hair and iav focus.

But looking at myself that way, I was still a little depressed. The Snapchat lens avatar is similar to mine, but the eyebrows are perfectly cropped as if they had been cut by a barber. My lips are as thick as before, but I don't wear makeup these days.

In the virtual reality meta-world, we need an incarnation to represent us. In addition, we are simply invisible. Startups like Ready Player Me, Spatial, and Genies help create virtual characters. But in augmented reality, the premise is to change the real world so that we can engage more deeply. While Snapchat's AR filters are so sophisticated, avatars aren't really necessary in the AR meta-world. It might be good. We already know how bad it will be when we only share the best versions of ourselves online Danger!