Metauniverse Annual Report 2021: Can We Re-energize Trillion Dollar Commerce Under The Internet Banner?

details

Recipe

The 10 best points of the year

Roblox, Fortnite, NFT, Nvidia, "Drive out of control"

AR glasses, meta, virtual symbol, virtual earth, metaverse

Metauniverse industry events

Tech companies are rolling out meta-universes one after another

Business enterprises are actively entering the market

AR / VR welcomes the second spring

The meta world is moving to the stage of industrial development.

Meta Universe Annual Review

Perspectives 2022/Perspectives

P.s.

metaverse

Recipe

In the working version of "Chinese Product 2021", we can see the vision of last year. "Meta Universe" shouldn't be the only word in 2021, it should be the same word in the top 10 online terms of 2021. With this function, we can only see how popular the world The meta-field will be will be. 2021.

At the end of the year, the Metaverse's popularity has not waned as it has gone through this year from top to bottom, and as a result, it has continued its success with the big economy concept for years. The meta-world reunion in the tech development discussion, so every reunion in the meta-universe feels like the new year.

Of course, with the popularity of the Metaverse, all kinds of noises have been produced commercially. There are constant feelings of happiness, there is the feeling that change is full of bubbles, and there are people who refuse to stop and watch, but they are not. In the end, we are all dusted with history, but it is our daily duty to shine in history.

As an early observer and pioneer of the metaverse industry, I heard of the "Spring River Plumber's Prophet" sermon. We had a sense of self. “It was like 'standing in the air', but those were highlights.Thinking back to the growth of the industry this year, there is a need to look at the development of this new market with a lot of determination and patience, so we have written the Meta Universe 2021 Year-End Report Summary together. with the Ouyi Research Institute..

In this report, we break down the meta-global progress in 2021 with doctors and researchers in mind, while making some predictions and predictions based on elements of business development, and jointly welcome the meta-world. The content of the 2022 report will be divided into 4 main sections: Top 10 Year Summary, Metauniverse Business Status, Metauniverse Annual Outlook and Future Outlook. 2022.

The 10 best points of the year

Roblox

In March of this year, Metaverse said in a quick release that it had made a name for itself on Roblox, the world's largest social networking site and a platform for many sports developers. , went public on the New York Stock Exchange. Therefore, Roblox is also referred to as "the first unit of the meta-world".

The Roblox brand of the meta-global context is not only a breakthrough in the technology industry, but also attracted the capital and the Internet giant one after another. In April, graphics card maker Nvidia announced the rollout of global meta marketing, and in the same month, US game company Epic Games raised global concerns as well. This outrage is not only caused by foreign countries, but also by manufacturers such as Tencent, Byte and Baidu.

Roblox is now the most profitable game development platform company in the world. At Roblox, everyone has a unique digital number for social interactions, and the Robux currency earned by players on the platform can also be converted to real currency.Unlike most platforms, the business developed by Roblox is inseparable, combining design concepts and customers, and is a commercial enterprise that transforms Roblox the world..

In fact, Roblox is not only a gaming platform, but also an educational platform. In order to create digital classrooms and break the shackles of traditional learning standards, it goes deep into learning. Maybe in the future, Roblox will likely become a meta-world educational tool.

hmo fortress

In April of this year, developer Epic Games announced that it had completed a new billion dollar funding round and planned to use it to build the Metaverse. The same month, famous American rapper Travis Scott hosted a virtual concert in Fortnite with 27.7 million viewers, and entry into deep thinking for all gamers.

"Fortress Night" has a big impact. Unlike traditional shooting games, you have the freedom to generate points and the opportunity to earn cash. Users enter the virtual world and create whatever they want., it's also the best for Epic Games to enter the meta world.

And Epic Games is not only the asset of "Fortnite", on the one hand it provides game services for "Fortnite" players and on the other hand develops the Unreal Engine. One of the best games. The motor is essential for modern games, first of all, it has a real visual and sensitive effect, and has also been used in some movies and TV shows.

Unreal Engine will also support the digital space that Epic Games is developing, and going forward, together with content developers, we will develop a new ecosystem that includes games, relationships, and life.

THE T.V

On March 11, the digital artwork "Every Day: The First 5000 Days" created by artist Beeple of 5,000 miniatures sold for over $ 69 million at Christie's first NFT auction. And even three years ago, the value of the entire NFT market was no more than $ 4,200, but the Bipple competition opened up new opportunities for NFTs.

NFT is a single asset that cannot be separated into a different token, and NFT has become a digital certificate that can access a variety of tokens.According to the data sources, due to the rapid expansion of the NFT market, the size of the NFT industry in 2021 will reach at least $ 26.9 billion..

The reason why NFTs allow real users and permanent ownership of digital content, while at the same time ensuring legal protection as well as user income.

Taking the example of Ouyi NFT industry, it provides access to over 15,000 popular services such as CryptoPunks, Bored Ape Yacht Club and Sandbox, and supports over 12.58 million NFT industries.

Plan and showcase 25 major events, including the world's first high-level 3D animated series "Spirit Cage" NFT, NFT Antique Enamel Golden Pheasant Amphorae, and Anderson Silva's legendary NFT martial arts mix. Reached over 18,000 users and reached $ 3.6 million in revenue, which can only be seen with data from the NFT platform.

Of course, the value of NFT is not limited to art, and the popularity of the global meta-concept has brought NFTs to many companies.. Meanwhile, Axie Infinity, a game-based game changer, has ended NFTs again, and the game has opened up the game for another introduction to explore the value of NFTs.

2021 is the year of the NFT. These technologies create new collaborations and the emergence of Metaverse also provides new applications for NFTs. It is expected that there will be more applications for NFTs in 2022. As the ecosystem grows and grows, the scale of NFTs may be extended in the future.

nvidia et al

On December 26, Baidu's first “Welcome” to the meta-world selected Nvidia as a partner, and the two sides jointly formed the “AI meta-world”. This is not the first time that Nvidia has participated in the Metaverse, and in April of this year, Nvidia focused on the virtual "scam" image.

At the Nvidia GTC 2021 conference, Nvidia CEO Huang Renxun simulated Huang Renxun himself in a virtual environment through the Omniverse 3D integration platform.

Huang Renxun spoke at Nvidia's GTC 2021 conference using Megatron 530B, the industry's largest pre-training language speaker, so his avatar spoke well to humans.

In addition, the implementation of this process requires a lot of calculators, because each job is created in real time, which is completely different from the previous one.. Compared to Microsoft's fun, desktop-oriented meta and global meta, Nvidia finds power more difficult.

Whether it's virtual reality, augmented reality, or intelligence, power will be the biggest challenge for metaverse technology, and that is the power of NVIDIA. There's still a long way to go before the Metaverse lands, but Nvidia, which has an omnibus platform as its core, gives the Metaverse little hope.

player out of control

On August 27, the annual science fiction show "Free Guy" hit theaters in China. Artificial Intelligence Engine Coincidentally, there is a story about self-awareness after awakening. The "Hollywood Reporter" hailed the film as "the best film of all time."

Here is another movie called 'Meta Universe' after 'Number One Player'. Whether it's "Oasis" from "Number One Player" or "Free City" from "Remove Players" is different. The virtual world created there can be called a "meta universe".

From an NPC gaming perspective, it sheds light on the boundaries between reality and gaming, giving audiences a better understanding of the gaming world. In 2021, it can be said that this project has brought a “meta-advantage” in the eyes of the game. public.

Games are the best way to present yourself in the virtual world. "Out of Control Players" is a model of real world marketing. Metaverse should provide users with a clear and practical understanding.. And VR, which has just appeared at the bottom of the valley, has become the gateway to the virtual world with the rise of the meta-world, and has also brought about changes in the development of VR.

augmented reality glasses

In September, a pair of smart glasses developed by Facebook and Ray-Ban came out and the product was called “Stories”. Stories, new tools and a beautiful AR, highlight practical information such as newsletters, biometric data, calls or rotate from the display head, while allowing the wearer to record video films of the first point of view.

This movement temporarily created a tidal wave of thousands of folds. We can say that Ray-Ban Story has received a lot of attention since the fall of Google Glass.

First-person camera shots are typically only seen in movies, but can now be achieved through tiny mirrors, allowing users to record the beauty of life at all times.At the same time, these AR mirrors make way for public AR by providing data similar to experimental data such as battery, thermal and storage..

Recently, Xiaomi official Weibo announced the introduction of Xiaomi smart glasses, which uses advanced MicroLED waveguide imaging technology and has a new independent smart terminal that looks like modern glasses. At the same time, Huawei announced the approval of the patent for “augmented reality” AR glasses; Tencent unveiled patents for VR devices equipped with face tracking technology, thin and light AR glasses Nreallight and Lingshiglimer 'Aladdin Zero' were released at the same time, Oppo Air Glass and Apple Glass were also sold for the 'Next year.

AR glasses have made a comeback in the realm of vision and intelligence. Facebook CEO Mark Zuckerberg said Ray-Ban's story is "an important step into the future, where cell phones are not at the heart of our lives." of these milestones.

meta

Facebook CEO Mark Zuckerberg announced at the Connect 2021 developer conference on October 29: “As part of a new development led by Metaverse, we have changed our company name to Meta.

The event is a significant annual science and technology news event as Facebook will track global engagement with more than 3 billion users and tech companies with a market value of nearly 1000 billion dollars. by international media and investors

In response, the announcement of the name change to "Meta" brought about a major shift in the tech industry and, two months ago, became the fuse of the new meta world revival, and also marks the end of the world. meta.

The impact of the Facebook name change event is expected to continue through 2022. We have now recognized our efforts in the VR hardware space and have announced many new online VR / AR hardware.At the same time, Oculus VR products account for almost half of the global private VR market share, so the combination of software and hardware will allow meta to achieve the desired new growth in 2022, which deserves attention. keep on going.

(The Oculus app soars at Christmas)

story

On October 31, Douyin's account called "Liu Yexi" released the first details of the video on Douyin. Due to the success of the video, there has been some controversy in the trade terms over "who is Liu Yexi". Released at the same time as Rage, the two feature films have garnered nearly 8 million fans and achieved real popularity overnight.

And where Liu Yexi stands for is the "virtual human" thing now more commonly known as the Meta Universe. Of course, this isn't the first time virtual humans have explored gold this year. Previously, I had the following first connection: the result of the national virtual character Lingling.CCTV, AYAYI who later became the broadcaster of the virtual idol (one of the characters in the virtual mold) Tmall, and the virtual behavior seems occur at multiple frequencies. The Rollover Star of the Year After all, there will be reviews or transfers that aren't true.

Then we see Tencent Cloud, Xiaohongshu, OPPO, B Station and many other well-known virtual human activities announced, now launching virtual enthusiasts in November., I want to know how many dreams will blow the coming new year. The possibility of more names being displayed on virtual characters / virtual idols next year is not cut and pending.

thaj of virtual

Virtual real estate is also popular with virtual people, and due to its popularity in CCTV news it has become a hot topic with the headline "Garden Speculation Has Entered Meta World, 27.4 Million yuan to buy virtual land ". At the same time, the news that famous singer Junji Lin entered the stock exchange and bought virtual land has become a hot topic, and his reputation may rise further.

According to CCTV News, the virtual land of the Sandbox virtual gaming platform sold for $ 4.3 million (about 27.4 million yuan), setting a new record for real estate exchange rates in the "meta universe"., and breaking the previous record of $ 2.43 million (about RMB15.48 million) at virtual land on the Decentraland platform, making it truly "the most expensive land in the world" because it doesn't measure than 5 square centimeters. The size of your computer. ".

The total virtual land swap volume for Sandbox, Decentraland, CryptoVoxels and Somnium Space reached over 6,000 in the last week of November, with a total swap value of 155.8 million.

Expanding NFT industries such as OpenSea, SuperRare, Rarible, Ouyi NFT and many more are gaining popularity over time.

Of course, on the one hand, Metaverse's virtual domain is a hype, and on the other hand, it promotes some commercial products. , Nike, Adidas and luxury brands such as LV, Gucci and Burberry have virtual plans in place.

Perhaps as the big names come together, marketing from virtual lands in the meta-world will become a "necessity of the times" in the future..

Zhou Hongyi, founder of the 360 ​​Group, who has always opposed the virtual metaverse land, said at his 360 Group meeting: “The Metroverse land is not overdone nor worth investing in. However, the metaverse is only just beginning. It's worth comparing, ”he said. We want to be the number one place in the size of the wonderful world. "

metaverse

Finally, the most important word of the year of the Metaverse has yet to be determined. Of course, the metaverse itself is the hottest buzzword in tech, investment, and even industry this year. The metamonde with the "Top 10 Internet conditions of 2021" will be the first wave of 2022.

However, from an overall perspective, Metaverse's Google search performance does not yet appear to compete with a significant NFT, so compared to Metaverse's advantages, it might be found for a few owners. CornThis shows that the meta-world itself is not just an idea, but also a mixture and a field of things..

So, I'm more excited about what's going to happen in the Metaverse industry in 2022, but before that I think we need to take a look at the current state of the Metaverse industry and see the challenges and changes in the world. 'year. The meta world that remains to us is behind a lot of challenges and turns.

Metauniverse industry events

“Unit of thick and thin hair” seems to be the most apt term to describe the current state of the meta-industry space. The popularity of metasite marketing is a product of technological advancements and relationship success to some extent. Let's take a quick look at the current state of the metaverse industry in 2021 to welcome the arrival of 2022 with the necessary vision.

Tech companies are rolling out meta-universes one after another

As mentioned above, Meta Universe was first announced by the tech company in March 2021. Roblox was listed on the New York Stock Exchange by the DPO, the Meta Universe was included in the announcement, and Roblox became public. This remarkable success is sparking worldwide interest in the meta world.

In April, Epic Games, in which Tencent had a 40% stake, announced $ 1 billion in funding for the development of Metaverse, which once again increased global interest in Metaverse.

An Epic Games spokesperson said, “We would like to thank all customers, new and existing, for supporting our vision of Epic Games and Metaverse.Supported by developers and developers of Unreal Engine, Epic Online Services, and Epic Games Store.."

There are details about this money that are easy to remember. That said, Sony Group has made a $ 200 million investment and recognized the public metauniverse.

Since then, many high tech companies have grown into a nation that is finally exploding. At the time of writing, by 2021, 1368 domestic enterprises had registered Yuan Universe trademarks, and industry claims exceeded 8,534. It is difficult to take them apart one by one with a period of short taxation for the year.

So, we only mention a few more important companies to look at. Tech companies love the love for the global meta-world arena.

For the tech companies that got the change, the first hit was Facebook, which changed its name to "meta." In September, media reported that Facebook would either develop its own new learning chip or modify its "Horizon Worlds" virtual reality platform.

Last October, Facebook changed its name to indicate its commitment to focus on global meta-promotion. And it was soon announced his intention to recruit 10,000 Europeans for the Meta Universe, in addition to a total grant of $ 10 million. We recently launched our virtual reality social platform, Horizon Worlds, which has sparked a lot of controversy around the world.

Virtual Reality and Augmented Reality are significant improvement strategies for Facebook, and as a leader in the meta-world, Facebook almost always wants to be “all in” the meta-world..

Tech giant Tencent has a weak problem. Epic Games and Roblox both have stakes. Tencent has also invested in VR game developers Wei Mo Era and Yunnan Box Monster, and plans to establish a new game studio.

In terms of hard power, Tencent announced VR equipment patents or will provide impact equipment in the meta-world, and Tencent Cloud will support the League of Legends S11 finale broadcast, support the tasks in the use of audio and video. With great achievements in technology and network connectivity, Tencent magic core is the leading digital collection platform in China. Now Tencent looks like Xuzhu, who just left Xixia Palace. "No.

Currently, Tencent has registered more than 20 industry-related metasites, including "Cube Yuan Universe", "Peace Yuan Universe", "Elite Yuan Universe" and "King Yuan Universe". We look forward to more surprises from Tencent in 2022. Incredible performance.

In addition, Microsoft Xiao Ice, the first version of Microsoft's virtual idol, has been updated to version 9. XiaoIce announced the new digital twin virtual user technology and announced the first batch of hosts virtual with "Every Jing AI TV" with Daily Financial News.

Compared to other technologies,Xiaoice's principle not only enhances the total naturalness of virtual human to the level indistinguishable from real human, but also makes the operation unattended throughout the process of receiving, editing and streaming video for the first time..

The CEO of Microsoft also announced Microsoft Mesh with the concept "Enterprise Meta Universe".

If you think Microsoft, as a technology company, only makes a difference in software, you are wrong. Microsoft is developing the latest 3D resolution for virtual reality and augmented reality in partnership with LX Semicon, a Korean factory-less company, and it's worth looking forward to exploring the hardware realm.

And Google's Owlchemy Lab has released a new “Cosmonious High” game to push the boundaries of virtual reality, complement interactive, inclusive and transparent communication, and open up 3D holographic video chat technology to the naked eye.Know the real first 3D rendering with the naked eye, is an important figure in the history of the metaverse.

Top-tier Apple has announced details of its first MR headset chip, plans to make AR glasses for B end users, and plans to announce the new AR headset in 2022 to bring the next generation.

HTC, a tech developer, is currently developing a global meta-global platform called "Viveport Verse" and is not happy with the performance of the HTC Vive Flow headset, but is expanding by trying more.

Netmarble Games, a mobile gaming giant, developed the "Metaverse" company through VR content development by Metaverse Entertainment to create VR content including games and related services.The idea is to become a worldwide meta-universal entertainment company.

In addition, the OEC, which has established itself as the best open source public investment channel in the blockchain arena, announced "$ 10 million for Metaverse Project Boost" through the GameFi-themed hackathon, a special investment fund in August. . Performances, such as the GameFi Project Incubator, helped accelerate the development of excellent performances in the Metaverse and GameFi arena.

The Sony group mentioned above is also a regular audience. Sony Game Entertainment has announced the acquisition of Firesprite Studios, becoming the 14th Sony PlayStation game studio. Sony PlayStation acquired Nixon Studio and Housemarque Studio this year, and Sony Music announced its partnership with Bilibili to create a virtual idol.

Sony is quietly accumulating energy in the dark, like the bamboo has just begun.

There has always been an enthusiastic demand for "Sony Dafa" in the video world. You can see that the best video guides brought by Sony hardware devices have always been recognized around the world. On the metaverse side, Sony has announced new products. The Xperia View, a headset focused on video and TV entertainment, is also worth waiting for.

In addition, former hardware company NVIDIA is developing Omniverse, a software platform for the active distribution of Metaverse and virtual sites, using chips that help enrich the world of Metaverse, while promoting the Omniverse publication. Avatar. , a design platform. AI avatar.

NVIDIA also supports the Universal Scene Description Standard (USD), developed by animation company Pixar to incorporate the rules of the virtual world and recognize the relationship between devices and software.Nvidia's vision is to create an “engineering meta-universe,” a virtual world that rivals the real world..

Samsung Electronics announces the Dream Ground Meta Universe Platform, the next gaming platform that combines physical design with augmented reality (AR) technology, allowing visitors to immerse themselves in one special digital place. You can use your smartphone for a unique experience of the meta world.

The previous article showed lots of tech companies, but how can the world of Metaverse lose Alibaba, Huawei, Baidu, NetEase, and ByteDance?

At the beginning of September this year, Jiji Motors, invested by the Alibaba group, planned to enter the "meta-edge" and present "NFT vehicles" to car owners. After Double November, the Tmall brand launched the Yuan Universe art exhibition, bringing Yuan Universe to carnival for the first time.

In December, Ali responded with 10 million yuan for the establishment of the "Yuanjing Shengsheng" organization, indicating that future business is related to the Yuan universe.

Huawei has consistently become rustic and pragmatic. First, it announced the official position of the fictional digital character "Yun Sheng", launched Weibo, and then released the VR Glass 6DoF playset, a rustic but stable layout in meta. edge.

On the other hand, Baidu painted with negative version 6.0 of the 'Hilon' meta-product. Baidu will support 5 million AI by focusing on eight technologies: low traffic, translator, counting, deep education, digital urbanization, knowledge management, AI chips and personal intelligence. Knowledge for running.

To become South Korea's first virtual idol company focused on virtual characters, NetEase is seeking jobs such as a virtual scene designer and face pincher after filing for a trademark application for the Metauniverse..

Bytedance focuses on the immersive virtual social platform, driving the development of the Pico material, while also developing a social app, Pixsoul, with a deeper layout in the meta-universe space.

Microsoft President Brad Smith said in an interview with Reuters at the European Web Summit:

“I think the meta world is going to be huge and very important. We need to protect privacy and digital security and prevent data breach and stewardship. We are not like heaven. The further we go after we die, the more we will be with others in the real world. "

The launch of the tech company has provided continued and constructive support for the active improvement of the Metaverse. Expect the completion of these undertakings in 2022.

Companies are actively entering the market

For a new industry, if technology and creativity are the chemicals of development, then capital is undoubtedly the catalyst that sustains it. In March of this year, more investment and funding appeared in the meta-world, in addition to Roblox, which received funding of $ 520 million and valued at around $ 30 billion, and Epic Games. , which received $ 1 billion in funding. . construction site in 2021.

According to data from the Metaverse Heart website, we are just a major commodity and look at how Metaverse's investments and financial markets have evolved from March 2021 to the present day. .

First of all, it should be clear that the companies involved in the metaverse field include NFT and sports related blockchain startups, VR / AR companies, metaverse related game companies, tech companies, etc. For the convenience of statistical data, we simply categorize them as below:NFT and related chained games, VR / AR company, other companiesOur large group.

In the case of NFTs and online games, more than 250 investments and finances have appeared in 10 months, in addition to the circumstances in which investments and finances were not disclosed. Of these, total revenues were highest at $ 1.6 billion in November, and there were three small spikes in May, July and November.

After the annual details of the metacosm established in advance, it is not difficult to see that the visibility of each small peak is affected by the major events of the metacosm.

Brian Burler once said in his book "The Barbarian of Doors" that "Ultimate success comes from courage and the unspeakable."Buyers are likely to call whatever seems appropriate, if there are only a few..

There are a few things that are worth most to us in terms of investments and finances.

The first is that the NFT OpenSea platform received a funding round of $ 23 million in March.. OpenSea has become one of the NFT industries with the highest level of modern packaging and packaging industry due to the success of the market, and as of December, the total market volume exceeded US $ 16 billion, this which makes it the first manifestation in the meta-universe. Wave "Man".

The second is that game developer NFT Animoca Brands made more than $ 130 million in May and June.. And games company NFT Sandbox raised $ 93 million in November, led by SoftBank Vision Fund 2.

One of the main metaspatial platforms, The Sandbox, performed well during the previous virtual land craze. With the rapid development of construction sites, the sandbox may surprise us in 2022.

Third, the Forte blockchain gaming platform reached $ 725 million in Series B funding in October.

Forte's platform enables game publishers to integrate blockchain technology into their games, including wallets, NFT releases and sales, payments and other specialty products for the blockchain token industry, digital services and virtual and other functions can be seamlessly integrated.

By providing the advertising activities with compliance products and the marketplace with security products, they fulfill the overall responsibility for regulatory activities, including anti-money laundering, anti-money laundering, tax compliance and the protection of intellectual property, as well as the protection of business owners and intellectual property. . , and publishers.

Forte, BitDAO, Alameda and others have invested over $ 500 million to develop the GameFi Game7 incubator. Game7 will accelerate the adoption of blockchain technology in the gaming industry, invest in blockchain game companies, and provide development services. open source ecosystem.

This means that the on-chain game publishers, one of the major players in the metaverse, are not a one-man combat team, but provide a good platform for developing metaverse games through design. .

Fourth, Axie Infinity developer Sky Mavis raised $ 152 million in October.. And the May financial round was only $ 7.5 million. There is no doubt that Axie Infinity is a great model for paid sports, and it itself has the industry standard as the best example for meta-world games.

In terms of VR / AR, we focused on tracking the entire range of 22 investment and financial events from August to November.C-Oriented VR / AR Companies Have Been Satisfied.

In September, AR Liangfengtai Company announced the completion of Round C of 270 million yuan. With a focus on AR technology and research and development, the company provides AR services to companies in several segments, including steel, automotive and electronics. , and has collected over a billion end users. In the future, Liangfengtai will strengthen and improve the AR HiAR Space platform to create a surreal intelligent space.

In October, the technology and popular culture company Qitian, the technology and popular culture company devoted itself to the integration of content design, IP operations. Xiaomi and Intel as below:. Member.

Pokémon's AR company, Niantic, recently announced on Monday that it had received $ 300 million in Co2 hedge funds, valued at $ 9 billion. The new funds will be used to expand the Lightship platform that had just started, allowing developers to create augmented reality and create global meta-universes.

LikeTouch simulation technology company, AR equipment related technology company, augmented reality support platform, gaming platform, etc.All of them capture the attention of investors.

On the other hand, with the growth of the meta-space sector, other sectors are linked to entrepreneurs.

First, in July, the self-assessment platform on the Magic Labs platform received a funding round of $ 27 million to support self-assessment in the meta-world space.

In August, Singapore-based writing and design firm Mighty Jaxx received $ 10 million in funding and is currently working to integrate physical integration with NFT.

In late September, video game content developer Virtuos raised $ 150 million in funding and content support for the meta-global industry, which delivers big mobile games focused on game development and 3D art design.

And here are our best investments and financial news.

The first is the completion of the creation of the virtual ring in October, and NextWorld Culture, the company that creates and operates horizontal virtual IP content, achieved a multi-million dollar increase in funding in the second quarter. And, as mentioned above, in late October, Liu Yexi's debut film went viral on the internet within days, with virtual humans gaining more attention.

The virtual concert "Fortress Night", the virtual human creation platform Genies, the virtual human community Imvu and A8, the parent company of Japanese CEO Vtuber Kizuna, finished the race.The store has a greater demand for virtual idols.

The second valley Silicon House Corsigent Platform H2O.Ato $ 100 million Financial, Crane Industry with Passion Library.

The development of the meta-world is inextricably linked with the help of IP, and NPCs will play an important role in the future. Now, intellectual property can also help existing integration processes to deliver personalized and personalized services.

Third, brain-computer interface technology company Cognixion has raised $ 12 million whether Musk himself knows it or not, but no doubt Musk recently said that "no one wants to have the screen attached to their face. ". Everyday. “Recognized by some voices in the community. Brain-to-computer interface technology may solve this problem very well. Although many experts and scientists have been concerned about the safety of brain-to-computer interfaces, it is doubtful that this is the case. essence of development.

In the same way,Identity infrastructure, Internet of Things, cloud storage, digital twins, virtual eventsIn many areas, companies are also benefiting from greater oversight and investment than in previous years.

According to the recently released "Gartner 2021 Emerging Technology Maturity Curve" report, most of the improvements in the metaverse field are intelligence enhancement design, quantum machine learning, physical intelligence data, and digital people. . another one. The machine is still in its infancy and, in a sense, depreciating.

With the influx of capital, the global meta-market is blowing with the wind as if it faces a branch of juice.

AR / VR welcomes the second spring

When you think of AR / VR, most people will think of the giant whale from Magic Leap. Magic Leap gained popularity around the world with its films in 2015.

Lots of people were sitting in the gym, and a whale jumped off the ground in front of him and shot to the other side again.The LEAP magic is $ 200 million in 2018. .

People are eagerly awaiting Magic Leap, but in 2018 Magic Leap fell into the dust. Wear clothes, products for the first time, there is a hurricane and a little rain, and it is a fad that the company's headphones at the time will often face the jitter and confusion in the edges, the text and the narrow part of the view. Problems such as angle, light interference, not suitable for outdoor use.

In 2018, AR / VR hardware is still far from the effects of video games. Aside from the fact that Facebook's acquisition of Oculus continues to rise and fall in VR / VR gaming immersion, AR / VR has declined since 2018, leaving the eyes of the average user primarily respond with very good experience. . Four years of silence for a long time.

However, the industry hasn't exploded for many years, and many companies in the AR / VR space have finally reached their second spring in the great wave of meta-globalization somewhere..

First, the United States Patent and Trademark Office (USPTO) announced that 62 new licenses had been granted to Apple at the end of August, some related to virtual reality. In addition to patent applications, it also includes new certifications such as “Using Depression Measures to Deploy Virtual Content”. Then, over the next four months, news about Apple's MR headsets and AR glasses will flood the store endlessly.

There is no doubt about the strength of tech company Apple, and we look forward to all the new knowledge and changes it will bring across the store in 2022.

In September, Diver-X, a leading Japanese tech company, announced the world's first VR headset, HalfDive, demonstrating 'Ready Player One' state-of-the-art sensing device can become a reality.

Bohemia Interactive Demonstration (BISim) has announced a major update to its virtual world and model simulation platform VBS4 to simulate the military-style “Ander's Game”.

Tencent has issued a certificate for VR devices equipped with eye tracking technology release. This patent improves the simulation effect of VR devices in various fields of stereoscopic imaging, greatly improving the test of the effect of VR devices, so that everyone can enjoy Tencent Hardware's AR / VR. .

And NASA has announced the use of VR / AR equipment at the International Space Station, which includes the use of HoloLens headsets for cruise ships to perform key tasks.

In October, Canon released the RF5.2mm F2.8 L Dual VR Fisheye Lens that can shoot 180 ° 3D videos when used with the EOS R5 camera, providing handy tools for 3D video creators. . French startup Lynx has launched a single hybrid AR / VR headset on its Kickstarter site, and launched the Ultraleap gesture which details the movement of each finger.

The US Air Force has signed an agreement with GridRaster, the XR platform, to develop and control aircraft en route via AR.HTC is moving to an enterprise meta-global platform, followed by the introduction of the VIVE FLOW eyewear and the development of the "Viveport Verse" meta-universe platform..

In November, Meta (formerly Facebook) announced that it would develop a new headset called "Cambria", which is expected to be announced next year. Ultralip (formerly Lip Motion), famous for its mobile tracking tools, has announced its fifth software that improves interaction with the cell phone and responds to changes in the environment. .

The virtual reality technology company EM3 (Beijing Yilian Technology) has announced the design of ultra-thin VR glasses, codenamed ETHER. The whole machine is only 6.8mm thick and weighs over 35g. It is by far the thinnest in the world. VR near-field display solution Huawei officially launched the Huawei VR Glass 6DoF gaming game.

Snapchat worked with Sony to develop new AR music filters, and Magic Leap worked with Geopogo to develop AR solutions for architecture and design. Dyson announced Dyson Demo VR to help consumers learn about their products through home VR technology. Nreal Light will be released in the United States. NOLO announced that Finger, iqiyi VR Company has changed its name to "Dream Blooming Technology Co., Ltd." and unveil the next-generation Qiyu Dream VR all-in-one space.

In December, NIO partnered with NIO Capital members Nreal and NOLO to develop the PanoCinema panoramic digital cockpit using AR / VR technology. Victory XR announces the opening of a digital twin school in US colleges in 2022 in partnership with Meta (formerly Facebook). Win XR uses digital twin tools to build an existing school with high definition and accurate content, allowing students from everywhere to immerse themselves in the conference space on campus.

The OPPO Future Technology conference will be held in 2021. During the press conference, OPPO Lab CEO Liu Chang announced OPPO's upcoming AR glasses, OPPO Air Glass, which will go on sale next spring. Lingxi Slight announced the "Aladdin Zero" design for thin and light AR glasses.

Consumer grade AR / VR hardware products are rapidly entering the market and applications for entertainment, military, education, medicine, transportation and many more, which has happened in the public eye.In 2022, the AR / VR will reach the second small scale in the history of the construction industry..

The meta world is moving to the stage of industrial development.

Although the meta-world is a relatively new marketplace that was only explicitly introduced this year (the concept of the meta-world existed in its infancy and was not recognized as a published world market until this year) , some companies and technology involved in the meta-world such as VR / AR software and VR Hardware products and technologies have been around for a long time since it was developed and stocked. For some, meta-globalization is not starting from scratch.

According to the industry life cycle theory, Metaverse is currently at a stage of rapid growth in demand, and technically the main direction has gradually developed according to the number of years to come.

With the popularity of the metaglobal concept in 2021, more and more technology companies have entered the metaglobal world, these companies have specialized technology, strong capital and specialized equipment, as well as a strong decision-making and culture in the industry. Startups, other small and medium-sized businesses, and start-ups have also been infected and have jumped into the fray to explore the meta-world.

As mentioned above, capital is expected to follow, the rapid improvement of the blue oceans of the global metauniverse, expansion into several subfields of the metauniverse, and active acquisition.

In addition to existing AR / VR hardware and AR / VR related content and applications, not only virtual idols, but also NFTs, chain games, and the blockchain meta-universe are responding with the help of the new blockchain technology. another one. A new field is derived from the status of the meta-world.

As the disease spreads further around the worldThe meta-world is not only a new direction, but also responds to the needs of people in the background of time., since this is a good investment objective in itself, there are still many investment streams entering the market.

Plus, 2016 is what used to be called the first year of AR / VR. The AR / VR industry created a wave of growth during the year, but the growth of the year is still early, many technologies are still incomplete and the content is minimal, but a complete commercial system has been developed. .

As a result, AR / VR quickly took off and became a silent transition within two to three years after 2016. However, AR / VR, a significant number of flight users located in the metaverse, will be able to recover a significant amount of water from the capital. short of the impact of the rise of the metaverse in 2021. With the support of big capital, the AR / VR companies are well affected to welcome the second spring like a long rain.

Today, industry, investment and intelligence have jumped in a global economy, the development of technology was completed for the first time after many years of precipitation, without too many points, but it is sufficient to meet initial needs. The evolutionary advantage of the industry is at a transitional stage from the naive stage to the growth stage.

Meta Universe Annual Review

In 2021, the term “meta edge” became the new standard. There are a few differences between existing theories as to whether the meta-world represents virtual space or just a concept, but that doesn't make sense.

Analyste Morgan StanleyThe meta world could mean $ 8 trillion in revenue, but it would be hard to get people interested in using it, he said. AR and the scientists also suggested that the change could have a major impact on community politics.

Facebook CEO Mark ZuckerbergOn October 28, 2021, it was announced that Facebook had changed its name to Meta to focus on the meta world. “The best way to understand the meta world is to get to know it on your own, but it's still a bit difficult because it hasn't been reached yet,” Mark said.

He also says, “You can think of the meta-world as not just looking at the content, but using the internet in it. "

The Microsoft PDG, Satya NadellaIn July, we announced new Azure services capable of recognizing IT distribution, and companies such as Campbell Soup, L'Oréal and SAP are moving to this service. “The integration of the digital and physical worlds is the driving force behind 'meta-globalization', a new set of processes,” Nadella said.

Entertainment tech company NetEase has announced that it is "planning" to enter the meta world.Margret Shi, Marketing Director, NetEaseSpeaking at his November results conference, he said, “Metacosm is a relatively new word in the world today. But on the other hand, I think no one knows what self is with the metaverse.

Bob Chapek, PDG de DisneyHe said he was confident in Disney's ability to integrate the meta-world with a variety of devices, referring to the company's history of using technologies such as synchronized audio and computer animation. “Our efforts are right in front of us,” Chapek said in November. "We will be able to bring the physical and digital world together so that we can tell limitless stories in our own Disney metaverse." He said Disney would create their own meta world.

And as a full participant in the industryYou Yi 의 PDG JayHaoIf people lived in a virtual world called the meta world, the policies and procedures would be as important as the real world, ”he said. Blockchain will become a pillar of assets, privacy, governance, etc. in the virtual world. It must be said that the blockchain is important for the metaverse, and we shared the same sentiment in a previous article.

warner music groupDuring their November call, they discussed the potential for music production and content creation on major meta-worlds such as Roblox and Fortnite. "I think the initiative to take a closer look at the global impact and user value of this new world presents more opportunities for metaverse transformation."PDG Stephen Coopernoted.

Bilibili CEO Chen Rui said:He said that “The meta-world is an idea, not a product,” “Many meta-world terms have been around for a long time, but now many companies have decided to join.” Chen Rui said, “ If anyone hears the idea of ​​the Metaverse and decides to enter this industry, it will be too late. To do this and create in another world, you need really good content design skills.

Coinbase COO Emily ChoiIn November, the company announced that it had invested "multiple times" in combination with blockchain technology, cryptography and NFTs to develop the metaverse, used by tens of millions of Americans. , and we hope to double this time, ”Choi said.

dolby labIn particular, in terms of hearing characteristics, he is said to have found the potential for convergence of the metaverse and its technology. "I think the meta-world can be used in a number of ways, but at the end of the day it's a visual experience."PDG Kevin YemanAt Tuesday's earnings conference, he said he hoped to join Dolby.io technology. "Some developers define themselves as a virtual environment and continue in the Yuan universe."

Roblox is often seen as an example of a potential meta-world model.Le PDG de Roblox, David Baszucki (David Baszucki)In June, it was announced: "I will be involved in the development and introduction of the meta world in a new way." “When you think of what the Metaverse and Roblox are, I think they're real products,” Baszucki said. likeProduct manager Manuel BronsteinThe company said its goal is to connect over a billion people in the meta world. thisManaging Director Craig DonatoHe said Meta Universe will also include the experience of the broadcast organization.

Vonage Holdings du PDG Rory ReadIn November, the company said it hopes to see more global meta in the next five to ten years. It just makes the world meta, ”Read said.

And some people are skeptical of the meta world.Elon Musk, PDG de Tesla"I don't know if I should believe in the 'meta-world'." It is also believed that people will be ready to wear VR or AR headsets every day to travel to the virtual world of the future. . Musk also added that he couldn't imagine that someone wouldn't want to leave the locked screen on their face every day. “I think it's too early to get lost in the 'meta-universe',” he said.

Perspectives 2022/Perspectives

Thinking back to the development of the metauniverse in 2021, although it is still in the "peak period of the little lotus", such shuffling will herald an explosion in 2022. Therefore, we have a lot of hope and optimism for it. 'to come up. 2022. Here are our 10 judgments / predictions.

Many adults online are starting their meta-worlds.

At the end of the year, I saw Baidu, known as a BAT veteran, announce Korea's first meta-universe product, “Hilon”. Recognize 100,000 interconnected people on the same screen and rehearse the real sound of the “10,000 speaker level” in China.

As a pioneer of the home Internet, it can be inferred that Baidu is a leader in the launch of meta-universe products.These models are also not expected to be slow in 2022. We expect more tech companies to take action and create their own meta-worlds., especially Tencent, which has strong genetics, may be surprising. Of course, Port B, a two-sided gathering place, has already put its efforts into its meta-global name, "High Energy Chain," and it will be an interesting story.

So who could be the second Metaverse product that could suit 100,000 users?

Expansion of virtual reality industry, emerging home hardware companies

As mentioned earlier, Oculus VR products are owned by Meta, which now has the # 1 VR joint venture market, monopolizing most custom products.

According to market research firm Omdia, sales of virtual reality headsets to consumers by 2021 will reach 12.5 million units. In China, from January to September this year, VR headset shipments increased 28.9% year-on-year, and the VR industry's share exceeded 30 billion yuan.

By 2022, the virtual reality industry is expected to reach a higher level and it is likely that it will continue to double its growth rate.At the same time, as home hardware companies complete large budgets this year, they plan to develop their own hardware products again in 2022 to replace the current situation. Try this or bring home hardware companies to the market.

Advanced AR equipment could become a gold model in 2022.

Unlike VR headsets, whose sales have increased, AR devices have yet to become popular. Currently, the most developed products of AR devices are Hololens released by Microsoft in 2015 and Hololens 2 released later, but the high price of 20,000 yuan generally despairs people.

Therefore, there is always a difference in the field of AR hardware, that is, mainstream AR hardware. Others in order to cling to this new path.

Consumer grade AR products will become the next generation of smart wearable devices after current smartwatches, many famous companies such as Meta, Xiaomi, Huawei and Apple have announced iav AR focus. In 2022, AR glasses will lead to a competitive market, so there is reason to believe that AR glasses will also be the new flagship in 2022.

Metauniverse introduces new businesses and enters the mainstream.

This year, many famous companies entered the metaverse world, causing much controversy among the inhabitants of the metaverse world. Find out how Metaverse affects. The combination of their own companies has created industrial processes that bring new vehicles to the target market or meta-world products.

Nike, for example, created the virtual world Nikeland on its Roblox global meta-world gaming platform, allowing multiple players to create and play on it. Brands such as LV, Gucci, Nike, Adidas and Pepsi have benefited from experimenting with digital tools such as NFTs.

Beauty expert Ryu Ye-shi Who Can Capture The Devil, a virtual girl group created by A-Soul, and AYAYI, Korea's first virtual idol created by Ran Mai Technology, are receiving enough support from the network. . You can participate in merchandise, advertising campaigns, and other forms of marketing such as real idols.Virtual idols were created as a way to prove and mature in the initial market..

By 2022, more meta-global industries will emerge and more companies will attempt to promote their own use of meta-universes, and meta-global industries will gradually become one of the public relations.

Early industrialization of design elements in the meta-universe

As the mainstream AR / VR device market becomes more and more popular, AR / VR devices are the core of the next device which already has tens of millions of users, making it more commercial.

The strong growth of AR / VR devices also indicates that it is a growing industry.However, current themes like AR / VR graphics, AR / VR games, virtual developers and creation of virtual characters and new business models like AR / VR created by them are not enough. Video marketing, AR / VR electronic games, virtual commerce, virtual exhibition, etc.

Currently, the content of the Metaverse is very low, although most of the details relate to the initial work in the initial research, this is usually because the Metaverse was not as popular as it used to be in other companies such as AR / VR. He is careful and does not count the commercial space, the small details.

After the metaspace explosion in 2021, more and more businesses and capitalists have recognized the potential of metasites. Companies flocked to the Metaverse to create rich content for the Metaverse and began industrializing the production of metaverse content.

Soaring demand for meta edge jobs

2021 is the first year of the Global Meta, and it's safe to say that everyone is standing up. Companies recognize the enormous potential of meta-globalization and are increasing their capital in the meta-global direction. With the support of various skills and knowledge, the demand for jobs in the meta-space will increase.

On the other hand, hardware and software R&D around the Metaverse requires significant investment in technology, and the network infrastructure that supports the Metaverse also needs to be extended and developed. Key concepts include virtual design, virtual product design, virtual reality design. , and other explosions.

Meanwhile, as new businesses such as e-commerce media are born from smartphones, the past is not visible.The Meta Universe will also provide new business ventures and industrial models, and new operations related to the Meta Universe will emerge as needed..

2022 is expected to be a year of growing demand for the Metaverse.

The blockchain-based meta-universe application will be continued.

Blockchain is a technological network that has emerged over the past decade and can provide integrated and reliable integration on the internet that does not interfere with data and cannot be compromised. Technology. goods.

This way, the Meta Universe does not have to worry about center control and interference, and ownership of the digital tools it contains remains with the current owners. digital. If an asset is lost or recovered by the issuer, the holder is free to do so. Get rid of your personal treasures.

As a result, metaverse virtual assets are becoming more and more valuable, so blockchain-based metaverse applications are increasingly adopted by traditional businesses..

For example, Adidas has teamed up with the US-listed cryptocurrency exchange Coinbase and the Sandbox blockchain meta-universe app to create a meta-global brand. PricewaterhouseCoopers also announced its entry into Metaverse, acquired the virtual Sandbox plan, and plans to set up a Web3 advisory service to support future services.

Another example is Sotheby's, one of the world's largest retailers, creating the iconic London New Bond Street Gallery on its Decentraland blockchain app meta-universe. Decentraland and the Yuan Universe Embassy will be the basis for activities aimed at promoting bilateral relations with the governments of many countries.

Today, more and more reputable organizations and organizations are recognizing the benefits of the blockchain meta-world.

The meta world will bring rules and oversight.

After experiencing the massive growth of the Meta Universe over the past year or so, the industry has started to show signs. We anticipate that the meta-universe will appear to be introducing laws in 2022. It might make changes due to some meta-world rules. After all, most people are still "lost" in the meta world.

At the same time, we can see some regulators starting to pay for the long-term interest of the metaverse and providing support for regulatory management. However, there are only certain areas of this year that refer to the problems of the Metaverse. . right, especially some time agoThe meeting at the Shanghai Municipal Party Committee's economic working conference made it clear that companies should diligently research the key platform for future interactions between the virtual and the real world. , and guide them in a timely manner.. Maybe in 2022 that will happen more.

Capital also speeds up the global meta process.

Following the new opening, the Meta Universe will attract capital to work in this blue ocean. However, the global meta-globe is a blue ocean as many cities are aware of the huge potential of the 2021 meta-globe, but the time for everyone is at hand as well. Metauniverse This blue sea is about to explode.

The current challenge is energy and courage, and a slow investment will be unfortunate for this race.

Many companies directly involved in Metaverse, such as AR / VR hardware manufacturers, startups making AR / VR applications, or industry-focused content platforms / feed portals Metaverse, will be exposed to a wide range of investment opportunities. .

However, the metauniverse is, after all, a new direction, and that direction continues and repeats itself. A new segmentation is likely to emerge, and these avenues of segmentation also present new avenues for investment. It is necessary to assess the smell and reaction of capital, and it is necessary to carefully monitor changes in the metacosmic ecosystem.

Online offices are turning into meta-world offices

Many businesses affected by the outbreak have now taken the lead in online office marketing initiatives using online chat, online collaboration and other tools. . However, there are some issues that the existing online office cannot solve, and there are some issues that the metaverse has to resolve face to face.

AR / VR virtual meeting and virtual collaboration software, can achieve the same results as a face-to-face interview and, with the help of certain tools, may be more effective than a face-to-face interview in certain specific circumstances, such as a discussion of design.

The former Facebook company, which changed its name to Meta, is working hard on virtual VR meetings. Currently, Microsoft is one of the leading AR companies with the highest number of desktop users, and also supports the level of virtual desktops.

In fact, some companies have already tried to integrate virtual reality devices into the office, for example, Accenture purchased 60,000 Oculus Quest 2 headsets for new employee training in October of this year. By 2022, when AR / VR equipment becomes popular, it is believed that support for the use of desktop AR / VR equipment will become a newcomer to the industry.

P.s.

As we stand at this historic intersection, the torrents of time won't compliment the e-commerce packaging industry, and O2O-like gadgets won't break our heads or drop the cash. real. Tech companies and venture capitalists have reached the point of no doubt. They seek and find the next explosion ...

We can't be 100% sure that Metaverse will be the leader in the next generation of technology, but at least this year's report tells us a thing or two.The first stage is at least broader when capital begins to accumulate, when skills begin to rise, and when the rules begin to shift.Compared to single plank bridge type tracks, the Meta Universe seems to be the most excited for years to come. This is my biggest thought after completing this recipe.

As regular people, we might not want to know too much about the history of the meta world. But if we have all the needs for the future, or if we are eagerly awaiting a new path or a new direction, it is time to understand when the new year is coming. A meta world can be a good choice.

Finally, I will close this post by Stephen Zweig in “When People Shine” with “These cutting edge stories require multiple pregnancies, and all the circumstances involved. It takes an hour.

In 2022, we will finally find ourselves in the meta-universe.