Crypto exchanges will launch "Hail Mary Pass" at Super Bowl 2022.

Cryptocurrency exchanges Crypto.com and FTX will unveil Super Bowl LVI announcement on February 13. The two exchanges were made on a regular basis to establish their own names and enter the US economy.

As we all know, the cost of advertising in the Super Bowl is very high and the cost of advertising in just 30 seconds exceeds $ 5 million. Some sponsors were prepared to shell out $ 6.5 million for the same weather.

Recently, Crypto.com also announced a partnership with Angel City Football Club, to be held in 2022. The exchange effort also includes the acquisition of names for the Los Angeles Staples Center. The exchange bought the property rights for $ 700 million over 20 years. The Staples site will be renamed Crypto.com Arena in December of this year.

In a statement, Crypto.com co-founder and CEO Kris Marszalek described the company as "a new and innovative way to help cryptocurrency deliver global sports, entertainment and technology." old urine for the future. “We are using the platform as a force,” he said.

At the same time, FTX is investing heavily in debt to boost business intelligence in the United States. In October, the exchange confirmed it would be sold out during the next Super Bowl. The exchange also invited Tom Brady and Gisele Bundchen to participate in the $ 20 million deal.

Earlier this year, FTX also received naming rights for US stadiums. According to the report, the transfer paid $ 135 million for a 19-year contract to change the name of the Miami Heat stadium to FTX Stadium.

As of 2020, blockchain began to enter the Super Bowl of NFT. Avocados in Mexico, a nonprofit group, signed NFTs in their advertising campaign. By doing this, users can collect blockchain-based digital attorneys and receive rewards.

According to Ivonne Kinser, director of digital marketing for Avocados From Mexico, the results have been phenomenal.