NFT's "Top 10 Business Changes"

NFT is one of the most controversial and difficult activities of the year.

Many call it the 21st Century Ponzi Scheme and Tulip Bubble, while others believe that once transmitted, NFTs have become the "savior" of some of the IP addresses that are often sold offline. It becomes a sponsor and becomes the support for innovation.

Several star companies have chosen to enter the world, including the New York Times and Xinhua News Agency in the information industry, Ali and Tencent in the Internet industry, KFC, McDonald's and Nexue's Tea in the restaurant industry, and Ali and Tencent in the industry. the news. industry. There are also many museums here, including Adidas and Nike in the garment industry, BMW and Ferrari in the automotive industry, and even the Palace Museum, the Hunan Provincial Museum, and the Russian Hermitage Museum.

It should be noted that NFTs at home and abroad (primarily in the United States) are both "both".

Internal NFTs, also known as “digital devices”, are non-commercial and of prohibitive promise. Although the cost, the cost is generally 0 to 100 yuan. ), tradable digital assets that enable the hype, some of which have been sold for tens of millions of dollars.

Some of NFT's projects are “drum games,” like the NFT chart “Every Day: The First 5000 Days,” which sold for almost $ 70 million. Even the author himself, Beeple, was confused that the NFT was a bubble. However, some public service or promotional campaigns are not for profit and strive to provide a better experience for users or fans. , a legendary opportunity to write and promote the sport in England, presents the Olympic NFT.

Are NFTs a Scam? Is there a real need in the NFT bubble? For this reason, Tiger Sniff is looking for NFT projects and their businesses that will support the development of traditional industries for 2021.

Media industry: NFTs are the new medium.

An NFT costs: 0 yuan

The shocking news and congratulations to Chinese NFT participants for December by Xinhua News.

On the evening of the 24th, Xinhua announced the NFT Blockchain technology based on the 'News Digital Collection' in a limited edition of 110,000 copies worldwide. An industry insider told Huxi, “The NFT announced by Xinhua is based on Tencent Zhixin Chain. At the end of this month or next year, we will cooperate with Ant to establish NFT operations based on the Ant chain. "

Before that, most of the participants in the NFT home project were businesses or individuals, and national organizations were not involved. Xinhua's involvement at that time represented some of the differences in the "new" country that support and encourage the development of NFT-related industries. It will also make many companies reluctant to join the NFT industry in 2022 due to management issues.

Xinhua News NFT fonctionne

Likewise, the prestigious New York Times also published its own NFT some time ago.

In March 2021, New York Times columnist Kevin Ruth listed a line auctioned in NFT format for around $ 560,000 (around 3.5 million yuan). Profits from the contest will be donated by journalists to The New York Times Hello Grants.

Every country has a large media organization with a long history, and they have capabilities such as photos, audio, and interviews with key people when covering major events.For example, a photo of Kissinger shaking hands with President Zhou during a visit to China, an interview with Mo Yan, the first Chinese Nobel Prize for Literature, whose Beatles system before his death ... Everything has to do with it. the NFT and can spread to the latest news.

The above is not an illusion, some have become a reality.

Currently, recordings of the Beatles' live interviews have been made available to the NFT through a medium called VOCR (Voice of Classic Rock Archives). The VOCR archives contain 650 historical and radio interviews, including "almost all major rock music from 1964 to 2008". They received four voice interviews with The Beatles, which audiences hadn't heard in years.

Jonathan Fosterberg, COO of VOCR, said: “The discussion of The Beatles with NFT data could continue as a new medium and we are very happy to see that this new medium has changed. "

Sports Industry: NFTs have become an “addition” to the club ecosystem.

Price according to NFT: 3179 yuan

Sports is an industry that can interact with the world, and this is one of the reasons why NFTs are so widely used in the sports industry. When Liu Xiang broke the world record in 12.88 in the 110m hurdles and Kobe scored 81 points in volleyball, people congratulated them.

And the football stars are the teams that join the NFTs. For example, King of Fighter Tyson's own NFT sells for US $ 987,000, and Warriors star Stephen Curry has announced new NFT movies commemorating his 2,974 three-point shots, all NFT priced at US $ 499 ( about 3,179 yuan). free. 100% of the profits go to the grassroots. Total revenue was approximately $ 1.5 million.

In addition to leveraging personal stars, NFTs can also provide a better way to connect organizations and fans.For example, the management of the football club AC Milan gave the owners of some clubs a firm decision with the announcement of the NFT. Top clubs like Barcelona and Juventus also use this method to build relationships with their fans.

In addition to organizations, organizations such as NBA, CBA, and China Football Association can provide NFTs to better advertise football games.This can have a positive effect on the health of the sport and the entire ecosystem.

Nationally, England made the announcement of the Olympic-themed NFT when competing at the Tokyo Olympics in July 2021, marking a good moment for the British team at the Tokyo Olympics. Previously, the International Olympic Committee (IOC), an international organization, announced that it would publish an NFT Olympic document based on the design and construction of the last Olympic Games.

Film and Television Industry: NFTs have become the “design standard” for film presentation.

Price according to NFT: 318 yuan

The film and television industry has been hit hard by the spread. Taking "Star Wars" as an example, merchandise accounts for over 70% of total movie revenue and is mostly sold offline, but revenue has declined due to contagion.

NFTs are digital scripts that eliminate the need to sell offline and have become one of the most popular and lucrative advertising channels for moviegoers.

Imagine "The Matrix 4: Rebirth" in the future. To support these benefits, founder Warner Bros. has partnered with the NFT platform Niftys to announce "The Matrix" series of NFT avatar blind boxes. An NFT avatar sells for $ 50 (around 318 yuan). The reputation led from the first three seasons of paid fans and received from producers $ 5 million (about RMB 31.85 million). And the cost is almost zero.

This is not the first time the film and television industry has tried NFT. and NFT, the sequel to the Hong Kong film "Rage: Big".

In the video and television industry, NFTs will gradually become the "standard configuration" when their operations are launched, allowing some IPs to survive the winter of transmission. .

Music industry: NFTs "start" from copyright products

Price based on an NFT: 555 yuan

If the film industry has caught people's interest, music makes them happy. Bach, The Beatles, Jay Chou Mayday ... Music has the power to heal from generation to generation. But if good music is defined by its expansion and popularity, it is wrong.

Many freelance songwriters or songwriters say that few people like and inspire their style, but musicians need inspirational material and cannot attain the "power" of love " For example, Peng Lei of the New Pants Band, as the conductor of the popular music group, said that he could not live with music and that he had to work in several ways to promote his musical dreams. Then, many musicians fell into reality.

NFTs can be one of the channels that increase your income.

'Rolling Stone' magazine reported that in March of this year, King Obreon's band released new songs in the form of NFT, which sold for over $ 2 million. On December 21, Japanese music master Ryuichi Sakamoto, who created 'The Last Emperor', also worked on NFT's 'Happy Christmas Mr. Lawrence', which was supported by music fans with 10,000 yen (approx. 555 yuan). .

China has started to pay special attention to the protection of legal provisions in recent years, and due to the short period of time, protectionism is still lacking, which has hampered innovation and design. NFT is not a panacea, but an additional solution.

Clothing industry: Tsim lub "Virtual Sneaker Empire"

Price according to NFT: 5000 RMB

From the offline space to the online scene to the metaverse, Nike and Adi have always been in the shadow of their friends.

In November of this year, Nike created the virtual world "Nikeland" and became the first celebrity to enter the "meta universe". In mid-December, it was the first time that more than 30,000 NFT works from the 'Into the Metaverse' series have been phased out by satisfied customers of $ 800 each (around 5,000 yuan). It's also not a small amount of revenue for Adidas, which has raised around $ 500 million in the past three months.

Adi also has three partners: Boring Monkey Yacht NFT Club, Rogue Comics NFT and the AR G-Money company. They will enter the adidas meta-universe.

Nike seems to be one step ahead of Adidas, and the “virtual sneaker empire” is just starting to develop.Nike not only acquired Metaverse Studio, but also frequently requested information and related brands in various fields such as blockchain, as well as reviews from the New York Times. , it also endangers RTFKT, a virtual sneaker company. Value of $ 200. million bucks.

In terms of profitability, UK-born start-ups in January 2020 sold over 600 pairs of NFT sneakers in just 7 minutes at the start of the year, achieving over $ 3 million in revenue. .

Tiger Sniff is known for some home soccer shoe manufacturers who also launch NFT shoes and businesses. . Indoor NFT platform

Currently, these types of home sports have not announced their entry into the NFT, but some insiders told Huxi that some clothing vendors and the platform have started testing the NFT.

Food and Beverage Industry: Creating New Intellectual Property and Cultivating Consumers' “Hearts”

Price according to NFT: 59 yuan

The popularity of fast-moving “money” is one of the reasons domestic and foreign companies are entering the NFT one after another.

In December of this year, the national automobile brand “Nayuki's Car” officially announced the IP image of the meta-universe “NAYUKI” on the occasion of its 6th anniversary and sold out in two seconds.

It should be noted that most of the previous NFTs announced in China were the Internet giant, and Nayuki became the first consumer in China to develop digital NFTs on his own.

Overseas, Pepsi, Coca-Cola, KFC, and McDonald's have also started their own NFT operations. This mass consumption game also includes endless eye boxes, photos, videos, physical equipment ...One thing is that their NFT can still be depleted in a short period of time with support produced for over a century.

Each NFT business award does not directly indicate its weight in the minds of consumers.

Automotive industry: Consumers can't, but I can't live without them.

An NFT costs: 0 yuan

The craze for NFT is also occurring in the automotive industry.

Blockchain Company CEO Xiang Huxi said, “NFT is more of a technology database. At present, car owner license information and other information are all under the control of the ship's office, and the driver information is in the hands of the vehicle. always have no. They personalize the data in the form of NFTs on the blockchain, and will create NFTs when they leave the vehicle, making them accessible to everyone. "

Now big cars like Rolls-Royce, Ferrari, Porsche and BMW have entered the blockchain and launched their own NFT operations. Rolls-Royce gave the same NFT car owner a gift at the end of October this year to support the upcoming black and white model.

Ferrari goes one step further and has signed a multi-year contract with Swiss NFT's Velas network to create digital content for fans. Ferrari forgot that providing NFT services to future users will become a necessity.

In China, the auto industry is also working with online giants to develop vehicles related to NFT digital printing. Recently, BMW announced a collection of 500 digital vehicles on Tencent's NFT Magic Core platform, and now nearly 30,000 people have signed up. New Chinese automakers Zhiji Auto and Changan Auchan have also been introduced to the NFT sector.

Now with the attitude of many car brands, sales NFT collections are no longer interested in using NFT as a link, its goal is to develop its own ecology and attract more customers.

Commercial Real Estate: The $ 10,000 Virtual Home is a natural “billboard”.

Price according to NFT: 60,000 yuan

While reality really overwhelms young people, there are already groups that buy and sell virtual real estate in the meta-world.

In July 2021, a 95-year-old married couple in Shanghai couldn't afford a real-world home after graduation, so they bought virtual property and arranged a wedding for them. Things like this happen more often.

site Web non fongible

According to data from NonFungible, 443 virtual homes were sold last week alone on the global virtual platform Decentraland, with sales of $ 5.11 million. And if you want to buy a house on this platform, you need an average of $ 10,000. Tianxia Show, the now listed company in Korea, launched Rainbow Universe this year and developed multiple tiers of virtual real estate, and Chairman Li Meng announced that on November 18 this year, Rainbow Universe had more than 130,000 users pre -recorded.

Now, some real estate companies have started to refer as well. On December 9, Hong Kong owner Zheng Zhigang, CEO of New World Development Group, announced that he had purchased one of Sandbox's largest projects for an advertised price of up to $ 5 lab. Zheng Zhigang will present 10 companies specializing in this virtual field, including genetic testing and diagnostics company Prenetics, logistics unicorn Lalamove, technology accessories brand Casetify and more.

Museum: NFT has become a “new platform” for disseminating history and culture.

Price according to NFT: 19.9 yuan

At the time of the outbreak, museums were kept cold, but online museums were more exposed to NFT.

Currently, 17 national museums are experimenting with digital devices using Antchain NFT technology. For example, four digital collections designed as “T-Shaped Silk Paintings,” a treasure of the Hunan Provincial Museum City Hall, have generated popular interest through the NFT platform. This resizes the old image on the new platform.

And in the second half of this year, the State Hermitage Museum of Russia held an NFT auction of five world-famous paintings in its collection, featuring works by da Vinci, Monet and Van Gogh.

Art industry: always creative, commercial, competitive and other exchanges

Price according to NFT: 600 million yuan

Costume designers draw on paper, and as the impact of NFT spreads, more and more artists are creating their careers on the computer.

This should be done with the "crazy" NFT value now. Digital artist Bipple's NFT paintings sold for almost $ 70 million in March of this year, and Park's Merge art project sold for almost $ 100 million. This is similar to the retail price of Picasso's famous painting “The Boy with the Pipe”. Picasso graphics have been around for over 50 years, and NFT designs have only taken a few years to reach the same value as world famous graphics, which is a happy situation in itself.

Today, online companies such as Ant and Tencent are still the “key players” in NFTs. According to the latest statistics from Tiger Sniff, Tencent, Byte, Xiaohongshu, Baidu, Station B, NetEase ... The Internet giant has entered China.

Huxiong learned that an art design team had signed a contract with the Internet owner and started using NFT on their platform. Among them are traditional painters, student artists, painters and photographers.

of TVNArt industry experts seek to exchange images of the art industry, starting with design, marketing, competition, and other connections. For example, the first Christie store sold over 100 NFT artwork in 2021, with total sales reaching nearly $ 150 million, representing 8% of Christie's current inventory in 2021.Currently, our largest retailer in the world has included NFT operations in the competition.

enter at the end

In 2021, the biggest impression many people have of the world is that their lives have changed with the advent of NFT. In a 2021 report published by the "Collins Dictionary", NFT overtook Metaverse and Cryptocurrency to become "Lord of the Year."

Unbeknownst to us, NFTs have access to every aspect of our lives: clothing (Nike Adi virtual shoes), groceries (Coca-Cola McDonald's NFT collections), living (virtual home of Hong Kong real estate conglomerate New World) and Kab (virtual car). Launched in BMW, Ferrari, etc.)) ... NFT expands to traditional industries at a dangerous price, striving to change the unique design and industrial structure of traditional industry, and sports, art and other industries have created many abalone. .

Currently, the entire home NFT industry is two to three years behind the United States, and most of the NFT home business started in the first half of this year, so knowledge of the Korea has no movement. If the policy is not implemented, the number of NFT operations is expected to increase next year and lead to a boom, which will be an opportunity for many companies to start in Korea. In the current integration of Market A, NFT concept products such as Visual China and Tianxia Show have heard the market concept before.

Deny,Abroad, NFTs are already bubbling big and some digital devices seem to go from tens of millions of dollars to zero overnight. However, not all bubbles are tulip-shaped bubbles, but there are internet-type bubbles, housing-type bubbles, and large-scale infrastructure-type bubbles.

In China, NFTs are more like pencils or commemorative coins, with the difference that the publisher is not a public body, but an independent business or individual. Musicians, athletes, tennis players, journalists, new journalists ... In the future, the NFT will keep fans informed of their longevity.

This new support will face positive resistance in reality, but beyond that resistance resistance will improve the functioning of various industries and people as a whole.

People have entered the golden age of creative endeavors. Are you ready?