The hot age of developers starting with Web3

In January 1996, Bill Gates published an article that would become one of the first classics of the Internet. He describes the characteristics of the Internet, which will be the basis of the entrepreneur.

He wrote that "One of the strengths of the Internet is that anyone with a personal computer and a modem can publish the content it creates," he wrote.

The Internet must lead to the golden age of advertising, a world of infinite richness where everyone can create what they want and where everyone can find what they want.

While Gates' prediction of making money online from content is true, most of the income goes through the creators of the content and turns into pockets on the platform.

The platform-driven, advertising-centric industry may have won the era of the Web2, but it's certainly not an exception or a last resort. In the rapidly changing environment of the law, developers are patient with a weak platform. I start to ask if the platform has the power to control their work, their relationship with their fans and how they are rewarded. .

At the same time, a new generation of technology has emerged, which should change the balance of power of the manufacturer. While the pre-internet / web1 era favored advertising and the web2 era favored platforms, the next update (called web3) was to change metrics and membership for developers and users.

One of the reasons NFTs are so excited to use technology is that it allows developers to take back control of their content and remake the less powerful that make money. When registering their work with NFT, the developers created a certificate of ownership and background.

The end result is a unique digital tool that allows the artist to follow. Fans who are passionate about the developer are willing to pay more for this control information, so that the developers can surprise their fans who are willing to pay. The final impact cannot be predicted. Content creators don't need millions of fans to live, but can count on a few collaborations to survive.

The fast-paced NFT music industry has seen this impact in practice. On streaming platforms, each stream of a song carries the same income (around $ 0.004 per stream on Spotify), regardless of the fan favorite for the artist.

In contrast, on a platform like Catalog or Audio, superfans can buy NFT music for thousands of dollars per person, while producers can earn the income they previously needed that has been played for dozens. millions of times. NFT author Brett Shear, who owns 45 songbooks, told Time Magazine: "

Buying NFTs is like picking up a real product, allowing fans to connect with the artist and have rare items that look like "super-immutable bands".

The rare digital and the originality not found in the Internet web2 is achieved by the blockchain, which offers creators a new economic model and reduces the economic control of the platform.

With the important new functionalities of which web3 is capable (digital production, dual support, business modeling and community membership), we are at the forefront of new ideas on the Internet.

I think web3 can bring huge benefits to anyone who participates and grows on the internet. It's the true golden age of content we've been waiting for.