If Adi, LV, Gucci, and other big names "roll" on NFTs, the future market could reach $ 56 billion.

Insiders have identified that these consumers will be able to exchange and create their own IPs via broadcast NFTs, so these IPs will be “live” real and have new benefits and availability in the new digital world.

Recently, adidas officially launched NFT's "Into Metaverse" series, with nearly 30,000 sales at launch. Priced at 0.2 ETH (up US $ 820), total sales of NFT 29,620 easily topped US $ 24 million.

A reporter from 'Blockchain Daily' said that as of this year, many luxury brands such as LV (Louis Vuitton) and Gucci (Gucci) are trying out NFT fields. Nayuki's Tea also broke the record for home tea sales by posting digital labels on human records on the 6th anniversary, generating sales of 190.45 million yuan in 72 hours.

Insiders have identified that these consumers will be able to exchange and create their own IPs via broadcast NFTs, so these IPs will be “live” real and have new benefits and availability in the new digital world.

Large investment firm Morgan Stanley released a study showing that the luxury NFT market will reach $ 56 billion by 2030. With the availability of the metaverse, the demand for luxury NFT may also increase.

Adidas sells $ 24 million an hour

On December 17th, Adidas announced NFT's “Into the Metaverse” and the series sold 30,000 units on the official Adidas website for 0.2 ETH (approx. US $ 820). The price is on par with high fashion, but Adidas hasn't revealed what the NFTs look like. It sold out within an hour on its website and generated $ 24.28 million in revenue.

Of the 30,000 NFTs, Adidas and its partners hold 380 NFTs, some of which will be allocated for future events.

According to the latest data from third-party data provider CryptoSlam, according to the press release, Adi's "Into Metaverse" price rose to 0.737 ETH, or about US $ 3,020, at Opensea, the development of the NFT industry. There are 20,500 participants in the industry and total assets are over 10,000 ETH, up to 13,000 ETH, or around $ 53 million.

In fact, on November 17, Adidas Originals, a joint venture with Adidas, announced that it had entered the metaverse and issued a total of 3,176 POAP digital tokens. POAP stands for Accreditation Certificate and is a specialty of the "digital cryptographic art" of NFT signaling according to ERC-721.

Adidas NFT customers can benefit from specialized or advanced experience in digital and physical applications as well as NFT.

The current kit includes the same Ape Indigo Hertz sweater, the iconic orange gmoney hat, and the hoodie with blockchain address. Buyers of Adidas NFTs will be able to print free NFTs throughout 2022, but must prove that they still have NFTs at the time of collection.

Both NFTs and Affiliates are geared towards the digital community. Adidas plans to create virtual reality landscapes for communities after 2022. According to reports, Adidas has purchased 144 virtual landscapes from The Sandbox, a blockchain-based 3D open-world game.

Why is the NFT provided by Adidas so popular?

Yu Jianing, an expert from the Whale Platform think tank and chairman of the China Mobile Federation's metaverse industry committee, told the "Blockchain Daily" reporter that for products like Adi, the currency The key aspect of the NFT broadcast is the quality of NFT broadcast. . type IP.

"In the digital metaverse world, restricted products will be destroyed, intellectual property will be the soul of every industry, and creativity will be a small investment." As Yu Jianing explains: One of the adidas NFTs is the hoodie. This is not just a digital hoodie, but more importantly the IP value associated with this hoodie. These IPs are loved and cherished, function as a commodity and become a symbol of social integration in the digital world.

Luxe essay NFT

Famous luxury brand LV (Louis Vuitton) has received many new plans to celebrate the designer's 200th anniversary and pay homage to the designer, including NFT entertainment.

In a mobile game called Louis Vuitton, the player plays an artist Vivienne from 6 different worlds and collects 200 candles to celebrate Louis Vuitton's birthday in the game. LV Postcards are set up every time you collect a candle, and the chances of encountering Golden Postcards are minimal. Players who win a golden postcard will win the lottery and be referred to the LV website. The prize is a 30-layer LV NFT digital image created by artist Beeple (Mike Winkel-mann). All NFTs are collectible and can only be viewed by the game and cannot be sold.

At the time of its release, this NFT game was at the top of the IOS free games chart, and you can guess its popularity, playing mobile games like "The King's Glory" and "Peace Elite".

In addition, the Italian luxury brand Gucci can be considered as the first luxury class to enter the field of NFT for the first time in the world. "Aria" series. The entire film lasts 4 minutes and in the sun, white horses, peacocks and girls dressed in harmonious clothes feel the luxury.

At the same time, Gucci announced its first NFT artwork at the Christie store and sold it for $ 20,000, and announced that it would donate all proceeds from the contest to UNICEF. Currently, the NFT competition has ended, but the special prize has not been announced.

Well-known bank Morgan Stanley has released a research report which indicates that the luxury NFT market will reach $ 56 billion by 2030. With the availability of the metaverse, the demand for luxury NFT may also increase further.

This explains why many luxury retailers have embraced NFTs and other disruptive industries.

Morgan Stanley analyst Edward Stanley said that by 2030 the NFT market will reach $ 240 billion.

Can NFTs Save a Luxury Business?

The luxury industry has been hit hard by the new cancer epidemic in 2020. For large European markets, for example, industry research firm FortuneBusiness Insights estimates that it will take seven years for the market to resell to the level. before contagion in 2019.

Bain Luxury Research, a joint venture between international consultancy Bain Capital and Italian luxury agency Fondagione Altagamma, noted that global luxury sales in 2020 fell 23% from 2019 due to the impact of the new disease. 2.17 trillion euros.

According to financial data from global luxury group LVMH, key data for 2020 as a whole shows that sales fell 17% year-over-year, other operating profits fell 28%, and revenues fell 34%. Compared to the same period last year, giving was down 1% last year and debt was down 32% last year.

Finding a change or a different market when the industry is affected has also become a big challenge for all kinds of luxury and leisure clothing. Digitization also improves your brand.

Yu Jianing told reporters at "Blockchain Daily" that companies like Adidas and LV are issuing NFTs. Mostly, they use blockchain technology to digitally exchange and configure their own IPs so that these IPs can be "created". New meaning and value of the new digital world.

Yu Jianing pointed out that the relationship between NFT and Metaverse is very close and is the most valuable legacy for Metaverse.

He also explained that it is because they see the difference in the future development of the global meta that these companies have started choosing to use the global meta through NFT, to show the strengths of the global organizations to the NFT, and knowledge of applications and meta-navigation. world. , hoping that deepening digital marketing and the venture capital industry can lead to more 'first-come advantage'.