Interview with Leon Xiu, Concept Director (CCO) at Euterpe: Mixing Quantity and Idea NFT brings the beauty of music to life.

Throughout the development history of various industries, it can be seen that every technological change significantly affects the advantages of the existing distribution and promotes the improvement and exchange of all business models. The advent of blockchain has led to a wave of positive movement around the world, the idea of ​​decentralization is also affecting the pyramid structure of traditional industries, and the profit-driven music industry is now changing.

With the popularity of NFT, more and more musicians share the functions of NFT, some registrars are actively pursuing success, and the mix of NFT and music has become a new interest. Leon Xiu, head of content for Euterpe, said that NFT will bring the music industry back to fame, end the curse of "transport or king" in the age of streaming media, and inspire users with thoughts and feelings.

Leon Xiu worked as China Copyright Director for Sony Music, the world's top three, Commercial Director for CAA China, the world's leading industry expert, Music Director for ByteDance and Chinese Director for Tencent Music Entertainment. . During his tenure at ByteDance, Leon Xiu first discovered NFT while speaking with a partner in the closed Taiwanese industry. “When I first heard of NFT, I didn't have a particular feeling. I just thought there would be some issues using NFT due to the differences between domestic and overseas markets, but an improvement. "

Abroad, the cost of purchasing the platform rights can be deducted from the prepayment based on factors such as traffic, income, and participation fees, but home prepayments are usually higher than the actual value and cannot be inferred. These models are placed on restricted fund internet platforms and often have a negative impact on legal discussions. -Artist level. , the investment and development of the space available for other artists has been drastically reduced, platform costs and costs have increased, while the quantity and quality of their work is still declining.

As his understanding of NFT deepened, Leon Xiu gradually discovered that in today's internet models, even large platforms can provide minimal support for music production and culture, and cannot promote the development of the industry. Although this is a better product, NFT is able to change this situation. So Leon Xiu decided to join the Euterpe platform and work with the Euterpe team to land on the NFT field and return to the music industry. in the good.

NFT provides the needs and information for music recovery.

The emergence of NFT not only enables independent developers to expand their levels and obtain the value of law, but it also offers the perfect separation to meet the needs obtained from segmentation in the field of law. Leon Xiu pointed out that in the traditional music industry, the law plays a small role. Below the song is the law of composition, songs and singers, with the right to record and distribute decentralized rules. Distribution of rights It is very difficult. In traditional applications, it is easy to break, and the application of distributed NFT technology and blockchain can effectively solve the above problems.

Leon Shu, on the other hand, believes NFTs give writers an understanding of collaboration. “In the digital industry, we always say that there is no real feeling after payment. For example, whether it's listening to music, signing up, paying once or to buy digital music, The first impression. At the beginning of buying information and listening to the music on the band, the understanding of the collaboration we received was very good, in the past we had cassettes and records, and we have the cover design and printing to influence our creations. The history of the singers, the inspiration, all that is written can be passed on to us, the discussions and the writing, not sound, so to speak, the digital age is regression.

The Euterpe Platform and NFT allow users to explore the connections between knowledge and ideas, receive unique NFT rewards, and participate in in-depth advertising activities. NFT holders are no longer pure users and can enjoy benefits such as listening to music, sharing and voting. "

Break the curse of "transport or king" and keep the same price

Communication alone leads to a lack of cooperation, which leads to a separation of thoughts and feelings, and the end result is the expansion of negative content in the “Internet of Things”, where the car is king. The atmosphere, culture and creations always degrade in quality, and creators and users find themselves in a swamp.

Leon Xiu explained that due to the openness and independence of NFTs, Euterpe will not be affected by strange prices and traffic. As the performance of the Healthier Euterpe media streaming platform, the quality of the song itself is more important. “Every bad song has its own characteristics. Users don't want to repeat it after hearing it once or twice, and good music users really want to listen. Files, buy in the age of data and data from music. users well put them on a shelf, and put the obnoxious in the corner. The Euterpe platform shifts to user behavior and pushes for better performance than users heard more, stands in the front row instead of call car accident, encourages manufacturers to create better jobs.

The development of NFT will certainly lead to changes in the areas of law and development. It is not yet known what impact this will have. The development of things requires a process, and the widespread acceptance of TVNs in key industries also requires a process. Leon Xiu talks about the NFTs of several companies in the music industry he has worked with in the past. Some want to learn and understand, others cannot wait. The field of NFT is still very young and will not be affected by many issues and problems when landing. In particular, the status of integration, transparency and traceability of the decentralization of the NFT affects the personal preferences of small groups, but there is always someone to support it.

“Work regularly, then think about things like income. Like Confucius said, love your job and eat later.” Behind these simple words hides the reflection and the decision of Leon Xiu and the Euterpe group.