Jack Dorsey uses Square in the magical world of Bitcoin.

This year we have seen big companies getting cryptocurrency high, and yesterday we will be given Square terms to decide the exclamation point. Days after Jack Dorsey announced he would be stepping down as CEO of Twitter, another company led by Dorsey announced that it would change the company name from "Square" to "Block". For those who have followed Dorsey's practice, this is a clear indication.

Dorsey has been fascinated by cryptocurrencies and blockchains, primarily Bitcoin, for the past five years. He actively supports and supports the development of the Bitcoin Lightning Network, and directly supports Bitcoin developers through a company called Square Crypto (now renamed Spiral). It adds Bitcoin functionality to Square's Cash app. He recently promised on Twitter that he would announce the award as a Lightning Network and join the NFT avatar before stepping down.

Now he wants to make Square the cryptocurrency and blockchain company as a whole. Companies accepted include Cryptocurrency Research and News Agency Block, Wallet and Block Explorer Blockchain.com, Blockworks, BlockFi, and Block.One.

The potential here is enormous. Square has a large consumer base in small businesses and consumers. The incomes of these two companies have grown significantly in recent years (although growth has slowed in recent years), providing a stable financial and consumer base. Dorsey will find real-time opportunities to improve existing customers with cryptocurrency. Its open and public blockchain promise means integration can improve the entire industry.

But the skepticism is that Square / Block seems to ignore the obvious "crypto" values ​​in their exchange. Newspapers advertise with the name "blockchain" as the inspiration for the name, but related to "blockchain", its nearby blocks and their local businesses, and communities of parties that have music. "think together.

This is a significant difference from when Facebook changed its name to Meta last month. Arguably, Facebook's performance at the time received a lot of media coverage with all its might.

The difference, at least for some, is that Facebook is modifying the content, trying to evade the rules and regulations that caused the problem. On the flip side, to be honest, the transition from social media advertising to the virtual reality "meta-world" isn't leading to financial understanding, so Zuckerberg and the company know they should surprise people. in mainstream news with humor.

On the other hand, Square is a complete company that does not promote human rights violations. There is no reason to believe that a name change is advertising activity. In fact, Square refuses to use "cryptocurrency" for its name change, showing it believes the risk is in the opposite direction. Square merchants now know they have a growing business with a mature model, and would be frustrated if Dorsey considered turning it into a private blockchain playground.

The market this morning appears to reflect the divergence. As the new world prepares in the old world body, the block changes go unnoticed.