Central Censorship Disciplinary Committee National Supervisory Commission: Yuav Ua Li Cas Metaverse rewrites human social life

Source: Central Commission for Disciplinary Control thiab State Supervisory Commission lub website

Next year 2021 would be the first year of the Global Meta.

The impact of the mobile internet time is still real, by 'searching' only using a connected computer to access the internet anytime, or with smart devices such as cell phones and phones. tablets. At present, the concept of the successor “meta universe” is not yet clear, but it cannot prevent the attention of all parties.

What is a meta-universe? What is your background and the main characteristics of your birth, and how will this change your life? How to better understand the opportunities and risks and create an environment favorable to business development? This reporter interviewed experts.

There is not a single technology in the world called a "meta universe". The meta-world is a combination and modification of various technologies which can be understood as the "3D version of the Internet".

In the eyes of a thousand people are a thousand meta-universes.

The concept of the meta-world began with the new science fiction novel “Avalanche” released in 1992. This book describes a virtual world called the metaverse, where people can access the virtual “avatar” and start a different life. of the real world as long as they are linked to public access. With the growth of international research and technology in recent years, the concept and expansion of the metaverse continues.

The film "Number One Player", released in 2018, is rated as a meta-cosmic presentation that best fits the human imagination today. In the film, the male protagonist puts on a VR headset and enters another virtual world game, "Oasis". (Figure showing the poster "Number one player").

Facebook Founder and CEO Mark Zuckerberg said, “Metacosm is a vision that expands many companies and the entire tech industry. You can think of it as a breakthrough in mobile internet. Nvidia CEO Huang Renxun said, “The real world and the meta-world are connected. "

In general, the metamonde is a virtual space that connects to the internet-based real world and can present the real world to the available virtual world at the same time and independently of the real world. It is not just a closed world, but a constant collision and expansion of the digital world comprising countless digital worlds and content. Kong Rong, International Technology Analyst at Tianfeng Securities, said, "I think the growth of the global meta should be a 100% accessible, 24-hour Internet form." The 3D version of the Internet. " That is to say, to go beyond the 3D representation of the Internet.

"From a practical standpoint, the metaverse is a new type of internet and social form application that includes many new technologies." Shen Yang, director of the New Media Research Center at Tsinghua University, believes the metaverse connects the virtual world to the virtual world. Business, relationship and personal system are tightly integrated, all users can create content and fix the world.

Shenyang told reporters that there is no such thing as "Meta Universe" technology in the world. The Meta Universe is a blend of many of the existing technologies. In his view, the metaverse has three major technologies: continuous reality technology, digital twin technology, and blockchain technology, and possibly explosive growth and future releases.

For example, augmented reality technology can solve problems that mobile phones cannot by providing an advanced experience through virtual reality and augmented reality. Dual output digital technology can focus on the real world to the virtual world. In other words, in the meta world, people can see virtual clones. With the development of the metaverse, the level of simulation of all real people is enhanced, and after an economic system is developed by blockchain technology, people can not only spend money on the metaverse, but also earn money. money.

Shen Yang said, "As a new one, the meta world is still a constantly evolving and evolving concept, and its participants continue to promote their own unique concept."

Many liked the idea of ​​the Metaverse, which could lead to improvements in integrating sports and social media, sales and e-commerce, online marketing, and more.

This idea has been around for a long time, but it's only this year that the Metaverse is truly "out of the loop." In March, Roblox, named No. Well-known domestic and foreign companies such as Tencent, Huawei and Adidas may enter the market high or low.

Arguably the wave of global meta-globalization has taken hold of the world, with traditional industries and tech companies showing interest in becoming “top” “players”. In fact, the metaverse is not an academic concept, but is promoted in all aspects of business and investing.

In October of this year, US media giant Facebook announced that it had changed its name to "Meta" with a focus on the meta world. Photo booths feature people posing in front of the "Yuan" sign in the San Francisco Bay Area. (Image source: Xinhua News Agency)

This is without a doubt the year the Metaverse went from concept to category. The reason deserves reflection.

“2020 is a milestone in the history of virtualization. The impact of the new Crown Pneumonia has radically changed human lives. Shenyang identifies that the transmission, on the one hand, has led to virtualization. According to Outbreak Prevention, “As 'home businesses' grow rapidly, life online has gone from a short period of time, especially to the traditional state, meeting many other needs that cannot. not be satisfied in the real online community., and there.

Mainly because of the spread, older people are going online, people far from the internet are going online, and in their daily work people use many online forums to chat and discuss about the industry and water guarantees. and electricity. stood up. With the familiarity of devices and the Internet, the transmission easily has "virtual life between otaku and otaku" ...... These changes make 2021 the first year of the meta-world.

Kong Rong also cited two reasons: First, the global Internet penetration has reached a high level, the user base has gradually shrunk, and consumers have a deeper, richer and more diverse need for a more virtual world. significant. Second, key technologies such as VR / AR hardware, smart technology, digital twins, and cloud computing have been gradually redesigned and redesigned.

“For example, let's say you come back from Huangshan. If your family wants to know that Huangshan is fun, they can only see photos and videos on their cellphones. If it was an ancient meta-space, I could tell.

In theory, we can play everything offline and online, which is the ultimate state of the meta-world. From our current perspective, the following areas are easy to digitize and worthy of any viewer.

The first case is the combination of play and social, which can give birth to the next generation of Douyin or WeChat. Most social platforms these days are 2D interactions that share graphic images, but whether we eat, watch movies, or go to a concert, we often hang out with friends, and it's not just the content, but also relationships. Especially in a situation where pervasive, segregation makes offline interactions difficult and virtualized social platforms have consumer needs.

The second scenario is retail and e-commerce. Our current store is to use Taobao, Douyin and "Plants" from Xiaohongshu. In the process of being purchased, most of them are in the form of photos and videos, and not 3D at all. In the future, as a new form of e-commerce emerges in the metaverse, offline blocks will be recreated online, making it seem like users are in real blocks and will be able to choose through moves within. different stores. He's a virtual seller.

The Meta Universe also has a strong application in e-commerce. Starting in 2021, BMW and NVIDIA's Omniverse platform will work together to use digital twin tools to perform online experiments, improve the accuracy and functionality of planning processes, and build a digital factory that improves performance. efficiency of the target level of about 30%; Change to 1 every 56 seconds. In August 2021, Tesla engineers also learned how to create digital images, simulate real camera data, and let experts do the simulation work and adjustments.

“So don't understand Metaverse tightly as a social gaming platform. If we can make our real world more 3D and 3D, our performance will be greatly improved. And the distance between people will be shorter,” Kong Rong said. . The ultimate immersive and interactive experience will bring people experience through the 2D era. Life, business, relationships and the use of technology must be streamlined and reduce personnel, capital costs, time costs and exchange costs.

The necessary findings of the new technological changes brought about by this change and its impact on humans are not estimated over time in 5 to 10 years, and do not overestimate the evolution and change in 1 to 2 years.

As the global meta-world has become a hot topic, the process of “monetizing” related topics is endless. As of mid-November, our country had applied for more than 4,300 Yuan Universe brands, of which nearly 700 companies, 99.9% of which have registered and applied this year.

In March 2021, Roblox, known as "Meta Universe First Share", was listed in New York, United States. Roblox is a platform that combines game development and social media, allowing people to chat, chat and create with their peers through games. The image is the official announcement of the Roblox game. (Image source: Roblox official website)

Many people in the industry believe the metaverse has provided the future direction for internet marketing, but there are still big bubbles in the metaverse.

The integration of virtual and reality has become a big difference in the development of the Internet, but the metaspatial industry is still in the early stages of development and far from being commercial in large print. Needless to say, the meta-globalization industry has the hallmarks of the immaturity and instability of new industries, and even potential risks. From Shenyang's point of view, the strategic layout of the metaverse also focuses on expanding the area of ​​reality and recreation in the community, the technology and ecology of the content is still immature, and the entry points must be expanded. Another long "debubble" at that. The process of creating the best vision and reality. .

Shenyang mentioned the following risks for reporters: New markets, new markets, trade preferences, according to public opinion, the metaspatial industry is still in its infancy. industry coverage. Ecological openness, corporate self-sufficiency, virtual and real interoperability Beware of the irrational bubble of public opinion Due to irrational stock market shocks and financial risks, the Meta Universe offers a hidden manipulation space for the financial collection of the big capital that is taken. that financial supervision should be extended from the real world to the virtual world. The metaverse also carries a variety of risks in the areas of morality, independence, empowerment, privacy, addiction, and intelligence.

Kong Rong believes the technological advancements brought by the Metaverse and its impact on people should be taken seriously. The current market skepticism towards the metaverse is largely due to the immaturity and complexity of the network environment and the hardware used for the use of technology, and technology is still important factors such that the metering power, platform and network construction to create the ultimate metaverse has yet to be achieved. . It will take a long time. .

Now, some companies have reported that the concept of a meta-world and a real meta-world is quite different, so careful action is needed in removing the words lie and making it true. From an industry perspective, the Meta Universe will be the target of the next generation of long-term Internet development driven by new technologies, technology change, and changes in technology and energy metering.