How did the “Fried Shoe Group” and Yuan Cosmos border form?

Recently, as the concept of meta-globalization has become very popular, large domestic and foreign companies have entered the market one after another.

According to reports, on December 17, sportswear giant Adidas announced the NFT series of Adidas Originals and entered the exchange as "Into the Metaverse". This purchase is a combination of virtual and real, and sales of over 30,000 NFT products are known to have been stolen for more than $ 23 million. At the same time, Nike announced last week the acquisition of the digital fashion platform RTKAF and the launch of the “meta-universe collectible footwear” industry.Additionally, many fashion brands have started making money in the Metaverse.

In the past, there was media coverage including virtual homes, clothing, luxury, etc., anything that could be bought and sold in the real community was “metacosmic” and became a virtual asset. People who flock to the “mundane” are “starving and without food, cold and unworthy,” which is truly incomprehensible to the human eye.

Hype, speculation, IQ tax, wave deduction, etc. These conditions also apply to the marketing of meta-global products. In some sense of the public comments, these articles have been described as funny and dangerous. But seeing how big companies keep the metaverse in mind, are their “models” getting smaller and smaller?

In fact, behind the scenes is the question of how to look at technological innovation.The big idea of ​​science and technology is publicity and ambiguity, and it challenges the truth of the world.Things like relationships, quantum theory, string theory, etc. corresponds very well to the description. There aren't many invisible, invisible, weird meanings, and it is enough to define strict definitions and problem-solving terms in the mainstream media so that the audience can understand them.

But another aspect of technology in today's world is "power". Although Watt did not develop the electrical system, advancements in technology have made it commercially viable.The technology is full of age-old charm as it disintegrates and fades from the sight of industry and popularity.The description of such research and technology is not very high, but there is plenty of food in the world, in this case, the technology must follow the rules of transformation.

And this is true in many ways for the public to experience and understand the technology.The technology has entered the human form of the product, and the industry has extended the lifespan of the technology.For example, it understands chips by improving the performance of electronic devices such as cell phones, and uses big data through travel and data transmission. It is at this point that science and technology take on their full meaning for people, where they have transformed their real lives and become commercial products to be acquired.

However, in the process of industrial research and technological production, it is important that the market for research and technology products also become a nice gadget, which would have an impact on the old idea. That is, if there are any artifacts in the meta-world. However, incomplete technology upgrades can become costly for technology upgrades by knocking them out in the way of doing business with "bad behavior".

The key is how the public understands the ways in which science and technology is applied to people, even if they view learning in a vague and confused way, even if material activity is defined as a "process. technological ”, or how the value of research and technology is defined by industry. Everyone's bottom-up point of view. needs and life. In fact, all of these have implications for community sentiment and serve as recommendations for “participation in the development of technology”.

What theory is used to assess the purpose and significance of science and technology is the fact, the personal problem, that is, what is human thought and where are the problems that science and technology have to to resolve. The turmoil caused by the meta world can provoke deep thoughts.