Website of the National Commission of Inspection of the Central Disciplinary Commission of Discipline: an overview of how the Metaverse rewrites human life

Next year 2021 would be the first year of the Global Meta.

The impact of the mobile internet time is still real, by 'searching' only using a connected computer to access the internet anytime, or with smart devices such as cell phones and phones. tablets. At present, the concept of the successor “meta universe” is not yet clear, but it cannot prevent the attention of all parties. for

What is a global meta? What is your background and the main characteristics of your birth, and how will this change your life? How to better understand the opportunities and risks and create an environment favorable to business development? This reporter interviewed experts.

There is not a single technology in the world called a "meta universe". The meta-world is a combination and modification of various technologies which can be understood as the "3D version of the Internet".

In the eyes of a thousand people are a thousand meta-universes.

The concept of the meta-world began with the new science fiction novel "Avalanche" released in 1992. This book describes a virtual world called the metaverse, where people can access the virtual "avatar" and start a different life. of the real world as long as they are linked to public access. With the growth of international research and technology in recent years, the concept and expansion of the metaverse continues.

The film "Number One Player", released in 2018, is rated as a meta-cosmic presentation that best fits the human imagination today. In the film, the male protagonist puts on a VR headset and enters another virtual world game, "Oasis". The image is a statement for 'Number One Player'.

Facebook Founder and CEO Mark Zuckerberg said, “Metacosm is a vision that expands many companies and the entire tech industry. You can think of it as a breakthrough in mobile internet. Nvidia CEO Huang Renxun said, “The real world and the meta-world are connected. "

In general, the metamonde is a virtual space that connects to the internet-based real world and can present the real world to the available virtual world at the same time and independently of the real world. It is not just a closed world, but a constant collision and expansion of the digital world comprising countless digital worlds and content. Kong Rong, Senior Global Technology Analyst at Tianfeng Securities, said, "I think the global meta enhancement should be 100% accessible and 24/7 does not affect internet access," said Kong Rong, Senior Global Technology Analyst at Tianfeng Securities. "The 3D version of the Internet." That is to say, to go beyond the 3D representation of the Internet.

"From the perspective of several concepts, the metaverse is a new type of Internet and social communication that unites virtual reality and the reality created by a variety of new technologies." Metaverse is a combination of the virtual world and the real world, and business, relationships, and personal processes are tightly closed, and any user can create solutions, words, and change the world.

Shenyang told reporters that there is no such thing as "Meta Universe" technology in the world. The Meta Universe is a blend of many of the existing technologies. In his view, the metaverse has three major technologies: continuous reality technology, digital twin technology, and blockchain technology, and possibly explosive growth and future releases.

For example, augmented reality technology can solve problems that mobile phones cannot by providing an advanced experience through virtual reality and augmented reality. The release of digital twin technology can focus on the real world to the virtual world. In other words, in the meta world, people can see virtual clones. With the development of the metaverse, the level of simulation of all real people is enhanced, and after an economic system is developed by blockchain technology, people can not only spend money on the metaverse, but also earn money. money.

Shen Yang said, "As a new one, the meta-world is always a shifting and changing concept, and its participants continue to promote their own concept."

Many have supported the concept-to-reputation metaverse, which can lead to improvements in the integration of sports and social media, sales and marketing, business, internet marketing, and more.

This idea has been around for a long time, but it's only this year that the Metaverse is truly "out of the loop." In March of this year, Roblox, known as the first product in the Meta Universe, was listed in New York City, and in October, US social media giant Facebook changed its name to Meta. announced that he had changed. Well-known domestic and foreign companies such as Tencent, Huawei and Adidas can enter major or minor markets.

Arguably the wave of global meta-globalization has taken hold of the world, with traditional industries and tech companies showing interest in becoming “top” “players”. In fact, the metaverse is not an academic concept, but is promoted in all aspects of business and investing.

In October of this year, US media giant Facebook announced that it had changed its name to "Meta" with a focus on the meta world. Photo booths feature people posing in front of the "Yuan" sign in the San Francisco Bay Area. (Image source: Xinhua News Agency)

Without a doubt, this is the year of the metaverse transition from concept to category. The reason deserves reflection.

“2020 is a milestone in the history of virtualization. The impact of the new Crown Pneumonia has radically changed human lives. Shenyang identifies that the transmission, on the one hand, has led to virtualization. According to Infectious Disease Prevention, “As the 'home business' grows rapidly, life online shifts from a short period to a normal state, creating an increased need in the real community that cannot be met by online channels.

Mainly because of the spread, older people are going online, people far from the internet are going online, and in their daily work people use many online forums to chat and discuss about the industry and water guarantees. and electricity. stood up. With the familiarity of devices and the Internet, the transmission easily has "virtual life between otaku and otaku" ...... These changes make 2021 the first year of the meta-world.

Kong Rong also cited two reasons: First, the global Internet penetration has reached a high level, the user base has gradually shrunk, and consumers have a deeper, richer and more diverse need for a more virtual world. significant. Second, key technologies such as VR / AR hardware, smart technology, digital twins, and cloud computing have been gradually redesigned and redesigned.

“For example, let's say you come back from Huangshan. If your family wants to know that Huangshan is fun, they can only see photos and videos on their cellphones. If it was an ancient meta-space, I could tell.

In theory, we can play everything both offline and online, which is the ultimate state of the meta-world. From our current perspective, the following areas are easy to digitize and worthy of any viewer.

The first case is the combination of play and social, which can give birth to the next generation of Douyin or WeChat. Most social platforms these days are 2D interactions that share graphic images, but whether we eat, watch movies, or go to a concert, we often hang out with friends, and it's not just the content, but also relationships. Especially in a situation where pervasive, segregation makes offline interaction difficult and virtualized social platforms have consumer needs.

The second scenario is retail and e-commerce. Our current store is to use Taobao, Douyin and "Plants" from Xiaohongshu. In the process of being purchased, most of them are in the form of photos and videos, and not 3D at all. Going forward, as a new form of e-commerce takes hold in the metaverse, offline blocks will be recreated online, making it seem like consumers live in real blocks and will be able to choose through travel. in different stores. He's a virtual seller.

The Meta Universe also has a strong application in e-commerce. In early 2021, BMW and NVIDIA's Omniverse platform worked together to build a digital factory, using digital twin tools to perform online experiments, improve accuracy and the workflow planning process, increase the efficiency of work at the planning level by about 30% and increase further. automobile manufacturing The process of building a car every 56 seconds. In August 2021, Tesla engineers also learned how to create digital images, simulate real camera data, and let experts do the simulation work and adjustments.

“So don't narrowly understand Metaverse as a social gaming platform. If we can make our real world more 3D and 3D, our performance will be greatly improved. And the distance between people will be shorter,” Kong Rong said. . The ultimate immersive and interactive experience will bring people experience through the 2D era. Life, business, relationships and the use of technology must be streamlined and reduce personnel, capital costs, time costs and exchange costs.

The necessary findings of the new technological changes brought about by this change and its impact on humans are not estimated over time in 5 to 10 years, and do not overestimate the evolution and change in 1 to 2 years.

As the global meta-world has become a hot topic, the process of “monetizing” related topics is endless. As of mid-November, our country had applied for more than 4,300 Yuan Universe brands, of which nearly 700 companies, 99.9% of which have registered and applied this year.

In March 2021, Roblox, known as "Meta Universe First Share", was listed in New York, United States. Roblox is a platform that combines game development and social media, allowing people to chat, chat and create with their peers through games. The image is the official announcement of the Roblox game. (Image source: Roblox official website)

Many people in the industry believe that the Metaverse provides future direction for the Internet industry, but there are some big bubbles in the Metaverse as well.

The integration of virtual reality and virtual reality has become a major difference in the development of the internet, but the meta-space industry is still in its infancy and far from big business. Needless to say, the Metaverse industry has the characteristics of immaturity and instability of a new industry, and remains potentially dangerous. From Shenyang's point of view, the strategic layout of the metaverse also focuses on expanding the area of ​​reality and recreation in the community, the technology and ecology of the content is still immature, and the entry points must be expanded. Another long "bubble" to the process of creating the best vision and reality. .

Shenyang mentioned the following risks for reporters: New markets, new markets, trade preferences, according to public opinion the metaspatial industry is still in its infancy. industry coverage. Ecological openness, economic self-consistency, virtual and real interoperability. from the real world to the virtual world. The Metaverse also carries a variety of risks in the areas of morality, independence, empowerment, privacy, addiction, and intelligence.

Kong Rong believes the technological advancements brought by the Metaverse and its impact on people should be taken seriously. The current market skepticism towards the metaverse is largely due to the immaturity and complexity of the network environment and the hardware used for the use of technology, and technology is still important factors such that the metering power, platform and network construction to create the ultimate metaverse has yet to be achieved. . It will take a long time. .

Now, some companies have reported that the concept of a meta-world and a real meta-world is quite different, so careful action is needed in removing the words lie and making it true. From an industry perspective, the Meta Universe will be the target of the next generation of long-term Internet development driven by new technologies, technology change, and changes in technology and energy metering.